Issue #116

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Rebecca Adler-Nissen and Kristin Anabel Eggeling, “Blended Diplomacy: The Entanglement and Contestation of Digital Technologies in Everyday Diplomatic Practice,”  European Journal of International Relations 28, no. 3(2022): 640-666.  In this powerful article, Adler-Nissen and Eggeling (University of Copenhagen) question a hard distinction between “traditional diplomacy” and “digital diplomacy.” Drawing on fieldwork with EU diplomats, they first provide ten vignettes that combine demonstrations of lived experiences and the authors’ interpretations of how diplomats experience digitalization. The remainder of the article structures a theory of blended diplomacy. It stretches a traditional focus on intentional and strategic uses of digital and media technologies to an exploration of how they are “deeply intertwined in everyday diplomatic life.” Blended diplomacy, in their account, first involves entanglement, meaning that analog and digital ways of doing things have become deeply integrated in ordinary diplomatic practice. Second, blended diplomacy manifests contestation, understood as “new tensions in diplomatic identities and relations” that affect diplomatic life. Building on these characteristics, the authors examine two boundary distinctions within diplomacy: horizontal boundaries between what diplomats “see as ‘real’ diplomatic work and other types of activities,” and vertical boundaries “between themselves and other diplomatic actors, ranking people around status and skills.” Adler-Nissen and Eggeling demonstrate the growing value of practice theory and provide a generative roadmap for further research on use patterns of digital technologies, normative disagreements, and external boundaries that circumscribe diplomacy and diplomatic practice. The entire article is available online with useful links to the literature throughout. (Courtesy of Geoffrey Wiseman)

Elif Batuman, “Rereading Russian Classics in the Shadow of the Ukraine War,”  The New Yorker, January 30, 2023, 42-51. PEN Ukraine: “[we need] a total boycott of Russian books from Russia in the world.” PEN Germany: “The enemy is Putin not Pushkin.” New Yorker staff writer Batuman, who in 2019 was a cultural emissary in Ukraine sponsored by PEN America and the State Department, explores the complex literary and political issues at play in this binary. Her article discusses classic Russian novels in historical and geographical contexts. It is written as a “Letter from Tblisi” where she recently gave a lecture on “why we don’t need to stop reading Russian literature” at a Russian-language-study-abroad program relocated from St. Petersburg.

Corneliu Bjola and Ilan Manor, “The Rise of Hybrid Diplomacy: From Digital Adaptation to Digital Adoption,” International Affairs, 98, no. 2(2022): 471-491. Building on a survey of 105 diplomats serving during the first two years of the Covid-19 pandemic, Bjola (Oxford University) and Manor (Ben-Gurion University of the Negev) argue diplomacy is entering a new phase of digital transformation. Hybrid diplomacy, which they describe as a successor to waves of social media and strategic communication, is framed as integration of the physical and the virtual in a “more deliberative, strategic, and systematic manner.” Their article divides into four parts. A review of earlier studies of digital technologies and diplomacy. Discussion of concepts of digital adaptation and adoption—and their evolution in ministries of foreign affairs. Their methodology and survey findings. And analysis of technological and social dimensions of digital adoption that could facilitate or hinder hybrid diplomacy. The authors contend foreign ministries embrace digital technologies unevenly and have yet to “tame” disruption through “adoption” of new routines, skills, and structures. Their scholarship remains a primary source of knowledge on these issues and further evidence of the value of practice-based theory.

Alex Bollfrass, Ellice Huang, and Dan Spokojny, “The Bayes Brief: Designing a Modern Policy Memo Process,” Fp21, January 23, 2022. The folks at the think tank Fp21 continue to generate some of today’s most interesting ideas in diplomacy and State Department reform. In this thought piece, they take aim at State’s well known “clearance hell” with a reimagined policy memo. Traditional policy memos, they argue, are “designed for one-off decisions.” They cannot retrieve past decisions and knowledge, and they lack the capacity to track the impact of decisions over time. The Bayes Brief uses information technology tools to overcome these deficiencies. The template systematically incorporates qualitative and quantitative evidence from multiple sources, stores components of the memo in a knowledge database, displays relationships in the policy process over time and space, and provides a pathway for evaluating policy impacts. The Bayes Brief is a prototype intended to encourage feedback from scholars and practitioners. A 16-minute video is embedded.

Shaun A. Casey, Chasing the Devil at Foggy Bottom: The Future of Religion in American Diplomacy,  (Eerdmans, 2023). Religion and ethics scholar Shaun Casey was asked by Secretary of State John Kerry to create and lead the State Department’s Office of Religion and Global Affairs (2013-2017). This book, part analysis, part history, part memoir, is an account of his experiences—and his well-argued threefold brief for why understanding religion matters in diplomatic practice. Religion is powerful and multivalent globally. Lack of understanding can be costly. Expertise, not amateurism or personal experience, is required, because religion is complex. Overall, he makes a strong case for an office in State designed to (1) advise the Secretary when religion affects policy agendas, (2) increase the capacity of US missions to engage with religious actors, and (3) provide a Department portal for external groups, individuals, and governments on issues of mutual concern. Chapters analyze the role of religion in a broad range of substantive issues ranging from climate to refugees to global conflicts. He presents detailed critiques of how religion has been misused in countering violent extremism, pressures on State to distinguish between approved and nefarious religions, and the religious freedom agendas of conservative Christian groups. He also draws a sharp distinction between the mission of his office and the largely partisan driven, Congressionally mandated State Department Office of International Religious Freedom. Casey’s insights as an outsider on State’s unique folkways and Foreign Service reticence about the role of religion in diplomacy are penetrating. Also useful are his comments on relations between regional bureaus and functional offices and examples of the value of public diplomacy. He concludes by lamenting the demise of his Office in the Trump administration and the “virtually nonexistent” capability “to understand the complex dynamics of religion” in the Biden administration. (Courtesy of Eric Gregory)

Beverli DeWalt, Rachel George, and Dan Spokojny, Lifting the Fog of Foggy Bottom: What NASA Can Teach the State Department About Managing Knowledge,  January 18, 2023, Fp21. The authors, Fp21 researchers, in collaboration with current and former State Department practitioners, offer recommendations to overcome State’s dysfunctional communication, policy clearance, and knowledge sharing processes. State needs to jettison its “reliance on tacit knowledge,” they argue, and develop knowledge management (KM) systems that accumulate “explicit knowledge.” The KM system that NASA built following the Challenger space shuttle disaster is used as a case study. Their brief paper outlines a KM model for state and poses critical questions. Although the model is presented as holding promise for managing knowledge at State, it could also enable State to leverage its comparative advantages (institutional memory, language skills, and cross-cultural communication capabilities) in whole of government and increasingly societized diplomacy.

“Focus on FS Reform: Outlook and Considerations,” The Foreign Service Journal, March, 2023. The latest edition of FSJ features worthwhile articles on Foreign Service and State Department reform. They include:

·      Mark Grossman and Marcie Ries, “Toward a More Modern Foreign Service: Next Steps,” 23-26. Retired US ambassadors Grossman and Ries summarize their report, Blueprints for a More Modern Diplomatic Service(September 2022), which contains detailed plans and draft language for regulations and legislation written by experienced diplomats to implement reform recommendations in A US Diplomatic Service for the 21stCentury (November 2020).

·      Dan Spokojny, “From Instinct to Evidence in Foreign Policy Decision-Making,” 27-30. Spokojny, a retired US Foreign Service officer (FSO) and CEO of the think tank Fp21, calls for diplomatic practice to be “more science and less art.” His reform proposals focus on knowledge management, analysis and decision-making, tools for learning, and a curriculum for vital skills.

·      Beatrice Camp, “Learning the Ropes Through Rotations,” 31-33. Retired FSO Camp writes about the “proven benefits” of the US Information Agency’s practice of assigning entry level officers to one-year of rotational duties in sections of US missions. She draws on her experience in Beijing, Association of Diplomatic Studies and Training oral interviews with Don Bishop and Brian Carlson, and the views of Martin Quinn, Mary Ellen Gilroy, and Susan Clyde. Much depended on whether support was forthcoming from State’s DCMs and section heads.

·      Marshall Sherrell, “Meritocracy at State: Who Deserves What,” 34-36. First tour FSO Sherrell discusses testing, recruitment, vetting, and diversity issues in response to the question, “How do we know who ‘deserves to be admitted into the U.S. Foreign Service?”

·      John Fer, “Why Senior Leaders Cannot Reform the State Department,” 37-40. FSO Fer, serving in US Embassy Tbilisi, argues that needed changes in State’s culture cannot start at the top, but must come “by empowering a group of leadership change agents,” who will be given S-level cover to “recommend sweeping changes that the Secretary can approve and fast track.”

Shingo Hanada, International Higher Education in Citizen Diplomacy: Examining Student Learning Outcomes From Mobility Programs,  (Palgrave Macmillan, 2022). The aim of this monograph is to examine the impacts of international higher education on “citizen diplomacy” understood by Hanada (Toyo University) as the right and responsibility of citizens to create shared understanding through people-to-people relationships across cultures. Hanada begins with a literature review and arguments that categorize citizen diplomacy, cultural diplomacy, and public diplomacy—and explain international higher education’s contribution to each. Ensuing chapters explore outbound and inbound study abroad programs, international service-learning, international internships, and online study abroad programs. He concludes that all mobility programs cultivate intercultural competence, but student participation does “not necessarily cultivate empathy and goodwill toward the host country.”

“Heritage Diplomacy: Policy, Praxis, and Power,” International Journal of Cultural Policy, 29, No. 1(2023). The articles in this compilation examine the potential and limitations of heritage diplomacy as an object of theory, policy, and practice. The editors, Viktorija L. A. Čeginskas and Tuuli Lähdesmäki (University of Jyväskylä, Finland), effectively explain two concepts that provide context: culture in the context of diplomacy and cultural heritage in international cultural relations. Their constructivist approach treats heritage as a process that emerges when it is narrated, defined, and treated in a specific context. Incidentally and by design, the articles  contribute to current debates on diplomacy’s societization, relevance to governance, conceptual boundaries. Full texts of the editors’ “Introduction,” and “An Afterword”by Tim Winter (University of Singapore) are available online.

·      Katja Mäkinen, Tuuli Lähdesmäki, Sigrid Kaasik-Krogerus, Viktorija L. A. Čeginskas & Johanna Turunen, “EU Heritage Diplomacy: Entangled External and Internal Cultural Relations.”

·      Stefan Groth, “Mainstreaming Heritages: Abstract Heritage Values as Strategic Resources in EU external relations.”

·      Viktorija L. A. Čeginskas & Tuuli Lähdesmäki, “Dialogic Approach in the EU’s International Cultural relations: Joint EUNIC-EU Delegation Projects as Heritage Diplomacy.”

·      Johanna Turunen & Sigrid Kaasik-Krogerus, “Debating Structural Violence in European Heritage Diplomacy.”

·      Cristina Clopot, “Heritage Diplomacy Through the Lens of the European Capitals of Culture Programme.”

·      Natalia Grincheva, “‘Contact zones’ of Heritage Diplomacy: Transformations of Museums in the (Post)Pandemic Reality.”

·      Giulia Sciorati, “‘Constructing’ Heritage Diplomacy in Central Asia: China’s Sinocentric Historicisation of Transnational World Heritage Sites.”

·      Hanna Schreiber & Bartosz Pieliński, “Inviting All Humanity to an Elite Club? Understanding Tensions in UNESCO’s Global Heritage Regimes Through the Lens of a Typology of Goods.”

·      Tim Winter, “Heritage Diplomacy; An Afterword.”

Michał Marcin Kobierecki, Sports Diplomacy: Sports in the Diplomatic Activities of States and Non-State Actors,  (Rowman & Littlefield, 2020).  Kobierecki (University of Łodz) contributes to the growing literature on sports diplomacy with this inquiry into its study and practice. His book explores definitional gaps in sports diplomacy, conceptual connections between sports diplomacy and public diplomacy, whether sport can be useful in shaping interstate relations, ways in which sport is instrumentalized by varieties of states, uses of sport in image building, and the roles of nongovernmental organizations. Kobierecki devotes considerable attention to sports federations and their interactions with states, including particularly the International Olympic Committee, as he makes a case for their roles as diplomatic actors. The book contains comparative case studies and an excellent survey of the literature on sports diplomacy. (Courtesy of Geoffrey Pigman)

Kevin M. Kruse and Julian E. Zelizer, eds., Myth America: Historians Take on the Biggest Lessons and Lies About Our Past, (Basic Books, 2022). Don’t be put off by this book’s overstated subtitle. The concise, well-written and carefully researched essays in this compilation, edited by Princeton historians Kruse and Zelizer, have considerable value, not least as readings for American diplomats. The authors explore how narratives about the past have evolved and been used to distort, celebrate, inspire, and serve current purposes. Some “myths” are partisan, others are rooted in enduring and widely accepted beliefs. Chapters with particular value for discourse with foreign interlocutors include: David Bell (Princeton University), “American Exceptionalism;” Ari Kelman (University of California, Davis), “Vanishing Indians;” Erika Lee (University of Minnesota), “Immigration;” Daniel Immerwahr, (Northwestern University), “The United States as an Empire;” Geraldo Cadava (Northwestern University), “The Border;” and Kathryn Belew (Northwestern University), “Insurrection.” These essays seek to counter intentional disregard for accuracy in historical narratives and give voice to constructions of the past based on the best available evidence. They also bear witness to the late Richard Rorty’s views on interpretations as degrees of consensus and truth as “made rather than found.” “There is no intrinsic character of reality, no one way the world is . . . Interpretation goes all the way down” (What We Can Hope For? 68).  

Stuart MacDonald and Andrew Murray, “Soft Power and Cultural Relations: A Comparative Analysis,”  British Council, 2022. MacDonald and Murray (ICR Research Ltd, London)argue that key global trends (digitalization, new actors, values in illiberal regimes, audiences in domestic populations, and activities linked to identity politics) are blurring distinctions between soft power and cultural relations. They define soft power as “pursuit of influence through attraction in the national interest” and cultural relations as “creating the conditions for collaboration between like-minded people and countries in pursuit of the common good.” The authors compare activities of multiple counties in three overlapping operational models (public diplomacy, cultural diplomacy, cultural relations, and a unique Chinese model). The 73-page paper also contains a summary of findings (including considerable confusion as to the meaning of soft power and cultural relations), comparative profiles for 13 countries and the EU, a literature review, a statement of methodology, data tables and sources, and a bibliography. (Courtesy of Brian Carlson)

Ilan Manor and Moran Yrachi, “From the Global to the Local and Back Again: MFA’s Digital Communications During Covid-19,”  International Journal of Communication, 17(2023), 860-881. Manor (Ben Gurion University of the Negev) and Yarchi (Reichman University) examine how eight ministries of foreign affairs (MFAs) used Facebook to communicate with citizens at home early in the Covid-19 pandemic (March – July 2020). Their “domestic digital diplomacy,” the authors contend, was intended to “demonstrate the MFA’s contribution to national efforts” to slow the spread of the virus, repatriate citizens, provide travel information, and assure citizens that diplomatic efforts to manage crises were ongoing. Their analysis shows that as the pandemic continued the MFA’s returned to more globally oriented Facebook content. One limitation of the study, they state, is an inability to identify national users due to Facebook’s privacy rules. The article also contains more general discussion of relevant scholarly literature, the digitalization of diplomacy, digitalization’s effects on state diasporas, diplomacy’s societization, domestic public diplomacy, MFA’s evolving roles in whole of government diplomacy, and the limits of digitalization. 

Jan Melissen, Shangbie Du, and Abhiraj Goswami, Public Diplomacy,  Oxford Bibliographies, February 2023. The compilers (Leiden University) of this latest edition of Oxford Bibliographies’ online collection of public diplomacy literature concentrate on resources published since 2010. It contains more than 100 works annotated and divided into categories. They include a general overview, soft power, new century/new public diplomacy, beyond the new public diplomacy, diplomacy’s public dimension, science diplomacy, digital diplomacy, consular diplomacy, corporate diplomacy, city diplomacy, celebrity diplomacy, public diplomacy worldwide, sections that focus on North America, China, India, and European Union, and leading book series and journals. Particularly useful is the way the compilers position these resources in the arc of rapidly changing multidisciplinary approaches in diplomatic studies. This indispensable resource can be accessed online at many universities worldwide. The compilers welcome suggestions for additional categories that would make this periodically updated bibliography more comprehensive.

Seong-Hun Yun, “Against the Current: Back to Public Diplomacy as Government Communication,” International Journal of Communication 16(2022): 3047-3064. Yun (Dongguk University, South Korea) takes a thoughtful and carefully researched look at the societization turn in diplomacy studies. Her article begins with a survey of the shift from public diplomacy, viewed in the 20th century as primarily a state-based instrument, to acceptance of transnational non-state actors as diplomacy practitioners. This led to scholarship on boundaries that distinguish non-state diplomatic actors from other non-state actors. Yun then undertakes a critique of two boundaries criteria: (1) “public interests” differentiated from private interests, and (2) “national interests” defined by governments, which change over time and are shaped by a constructivist rather than realist state-centric model. She questions the “public interests” criterion as having a normative bias inclined to “progressive values,” which “by implication” rule out “reactionary values.” She questions “national interests,” because it is indeterminate and creates confusion as to which non-state actors are public diplomacy actors. Yun argues for a return to government as the sole public diplomacy actor responsible for “communicating with foreign publics to achieve foreign policy goals.” She recognizes her “against the current” proposal may be “too absolute.” But it could be a “solution” to the confusion in boundary debates on who is a public diplomacy actor. Her “solution” seems unlikely to persuade many, but she deserves credit for raising important questions, her knowledge of the literature, and her analysis of issues in diplomacy’s boundaries discourse. Her article draws on Kadir Jun Ayhan’s taxonomy of perspectives on boundaries of public diplomacy and nonstate actors (see Gem from the Past below).

Recent Items of Interest

Matt Abbott, “Local and State Diplomacy is Critical to US Foreign Policy,”  January 24, 2023, The Hill.

Matt Armstrong, “No, the Smith-Mundt Act Doesn’t Apply to the Defense Department,” February 22, 2023; “R Changes Coming,”  January 30, 2023; “Sometimes the Commonly Accepted Fact Is Not a Fact,”  January 12, 2023; “Discussing ‘Leadership’ Around ‘Information Warfare’ With Asha Rangappa, Plus Other Stuff,”  January 11, 2023, MountainRunner.

Andrew Bacevich, “The Reckoning That Wasn’t: Why America Remains Trapped by False Dreams of Hegemony,” March/April 2023, Foreign Affairs.

Corneliu Bjola, “Exploring the Metaverse and Its Implications for Digital Diplomacy,”  February 27, 2023, CPD Blog, USC Center on Public Diplomacy.

Beatrice Camp, “Reagan in China: Don’t Say Anything About the Turkeys,”  February 2023, American Diplomacy.

Vera Bergengruen, “Inside the Kremlin’s Year of Ukraine Propaganda,”  February 22, 2023, Time.

FP Contributors, “New and Unusual Forms of Diplomacy: From Gastrodiplomacy to Xiplomacy,”  January 8, 2023, Foreign Policy.

Nick Cull and Simon Anholt, “The Verdict? The Nation Brands Index 2022 and Russia’s Fall From Grace,”  Episode 48, January 2023, People, Places, and Power Podcast; “Season 2, Episode 48,” January 8, 2023, CPD Blog, USC Center on Public Diplomacy.

Rod Dreher, “State Department Disinformation?”  February 14, 2023, The American Conservative.

Paul Farhi, “Voice of America Journalists Put on Leave After ‘Russian Propaganda’ Accusations,” February 24, 2023, The Washington Post; “VOA Puts Two Russian Journalists on Leave Following Complaints,” February 25,2023, VOA News; Jason Jay Smart, “Employees Rebel at US News Outlet Voice of America for Hiring Journalists With Pro-Kremlin Records,”  February 21, 2023, Kyiv Post; “Media Movement Calls on ‘Voice of America’ to Fire Russian Propagandist Harry Knyagnitsky—Statement,” February 23, 2023, Media Movement.

Robbie Graemer, “Wanted: U.S. Ambassadors for Countries That Need TLC,”  January 11, 2023, Foreign Policy.

Joe Gould, “Pentagon Launches Management Reform Institute to Address Challenges,”  January 31, 2023, DefenseNews.

Alexandra Kelley, “State Department Creates First Office Devoted to Emerging Technology Diplomacy,”  January 4, 2023, Nextgov; Ellie Sennett, “US State Department Looks to Bolster ‘Tech’ Diplomacy,”  January 2, 2023, The National.

Tani Levitt, “How a Group of Brooklyn Beatboxers Became Ambassadors to the World,”  January 21, 2023, The New York Times.

Kyle Long, “Introducing Global American Higher Education: A New Public Diplomacy Resource,”  January 31, 2023, CPD Blog, USC Center on Public Diplomacy.

Sherry Mueller and Claudia Del Pozo, “The Power of Partnerships,”  February 25, 2023, Public Diplomacy Council of America.

Christian Perez and Anjana Nair, “Information Warfare in Russia’s War in Ukraine,”  February 2023, Foreign Policy.

Mark G. Pomar, “Public Diplomacy Challenges in Reaching Russian Audiences,”  February 2023, American Diplomacy.

Chris Riotta, “U.S. Cyberspace Ambassador Lays Out Technology’s Role in Geopolitical Contests,”  February 2, 2023, FCW; Ines Kagubare, “Russia-Ukraine War Has Improved US Cyber Cooperation, Says Key Official,”  February 2, 2023, The Hill.

Volodymyr Sheiko, “Ukraine’s Culture at War: One Year Later,”  February 20, 2023, CPD Blog, USC Center on Public Diplomacy.

Tara D. Sonenshine, “Disinformation Amid the Rubble in Syria,”  February 13, 2023, The Hill.

Dan Spokojny, “Forecasting in Policymaking: Beyond Cassandra,”  January 26, 2022; “Congress Orders Changes for State Department in New Authorization,”  January 3, 2023,  Fp21.

Matina Stevis-Gridneff, “Russia’s War Breathes New Life Into a Cold War Symbol,”  January 24, 2023, The New York Times.

Zed Tarar, “Analysis | Could AI Change the Business of Diplomacy,”  February 23, 2023, ISD The Diplomatic Pouch.

“USAGM CEO Announces New Senior Advisor on External Affairs,”  February 27. 2023, US Agency for Global Media.

Kerry Velez, “Diplomats, It’s Time to BeReal,”  February 24, 2023, CPD Blog, USC Center on Public Diplomacy.

Bill Whitaker, “Radio Free Europe: Cold War-era Broadcaster’s Mission Still Relevant in 2023,”  (13-minute video), CBS News 60 Minutes. 

R. S. Zaharna, “Public Diplomacy and Wicked Problems,”  February 3, 2023, CPD Blog, USC Center on Public Diplomacy.

Gem From The Past  

Kadir Jun Ayhan. “The Boundaries of Public Diplomacy and Nonstate Actors: A Taxonomy of Perspectives,” International Studies Perspectives 20, no. 1(2018): 63-83. Five years ago, Journal of Public Diplomacy editor Ayhan conducted an extensive survey of the literature on public diplomacy’s definitions, boundaries, and actors. His taxonomy has five categories. (1) State-centric perspectives that restrict diplomacy to state entities only. (2) Neo-statist perspectives that reserve the term public diplomacy for states and use alternative terms (social diplomacy, grassroots diplomacy) for nonstate actors. (3) Nontraditional perspectives that define diplomacy on capabilities rather than status but accept some nonstate actor activities as public diplomacy. (4) Society-centric perspectives that share most nontraditional perspectives but define “public as people in the global public sphere.” (5) Accommodative perspectives that include nonstate actors in public diplomacy if their activities meet explicit criteria such as legitimacy, effectiveness, constituents’ support, and serve governance objectives. Ayhan’s nuanced analysis is a foundational text in the growing debate on these issues.

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy, and the Public Diplomacy Council of America.

Issue #115

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

G. R. Berridge, Diplomacy: Theory and Practice, 6th ed., (Palgrave Macmillan, 2022). There are many reasons Berridge’s (University of Leicester) substantially revised and expanded diplomacy textbook draws high praise from scholars and practitioners. (1) New material on health diplomacy, the UN Framework Convention on Climate Change, diplomatic implications of the Trump presidency, and innovative uses of embassies. (2) Clear prose and concepts illuminated by numerous examples. (3) Discussion questions in each chapter. (4) Recommendations for additional reading. Updates on the chapters, ideas for thesis topics, and advice on essay and dissertation writing can be found on Berridge’s website hosted by the DiploFoundation. Berridge devotes a chapter to “public diplomacy,” a term he views as propaganda rebranded — a fashionable “modern name for white propaganda directed chiefly at foreign publics.” He questions the idea that public diplomacy differs from propaganda because “at its best” it invites influence and engagement from foreign publics. “[L]istening to foreigners is one thing, giving equal weight to what they say is quite another.” His chapter looks at why the term was adopted, activities it embraces, and roles of embassies and diplomats. Public diplomacy is more important, he argues, because the reasons for it and the means available to practitioners have multiplied. The leading role in state-sponsored public diplomacy is frequently given to foreign ministries. It is one of many responsibilities of embassy staffs. And it “is probably now the most important duty of ambassadors.”

Yoav Dubinsky, Sport-tech Diplomacy at the Tokyo 2020 Olympic Games,  CPD Perspectives, USC Center on Public Diplomacy. Dubinsky (University of Oregon) explores the emerging concept of “sport-tech diplomacy” understood as “the use of sports-related technologies for nation branding and public diplomacy purposes.” His paper distinguishes intersections between sports, technology, and public diplomacy at Tokyo 2020 in four domains: public safety, games operations, cultural diplomacy, and backlash. Dubinsky provides an overview of the relevant literature, an explanation of his methodology, his assessment of sport-tech issues in the Tokyo Games, a discussion of functional strengths and limitations of sport-tech diplomacy, and five lessons for scholars and practitioners in using nation branding and country image frameworks. 

Fundamental AI Research Diplomacy Team (FAIR), “Human-level Play in the Game of Diplomacy by Combining Language Models with Strategic Reasoning,”  Science, November 22, 2022. Facebook owner Meta’s FAIR team (17 authors) is intent on creating artificial intelligence systems capable of using language to communicate intentionally with humans. Its AI agent Cicero routinely beats humans in the board game Diplomacy. Unlike adversarial zero-sum games for two-players such as chess, Diplomacy is a strategy game set in pre-World War I Europe that requires seven players to communicate, negotiate, convince, compete, and coordinate their actions. Meta’s AI Cicero, entered anonymously in 40 games played by humans (August 19 – October 13, 2022), doubled the average score of human players and ranked in the top 10% of players who played more than one game. See also “Another Game Falls to an AI Player,” The Economist, November 23, 2022; and Pranshu Verma, “Meta’s New AI Is Skilled at a Ruthless Power-seeking Game,”  December 1, 2022, The Washington Post.

Marc Grossman and Marcie Ries, Blueprints for a More Modern U.S. Diplomatic Service, ASU Leadership, Diplomacy, and National Security Lab, Arizona State University.  Most US diplomacy reform reports state problems in need of solutions and desired goals, leaving ways and means to be sorted out later. In this exceptional 212-page report, US Ambs. (ret.) Grossman, Ries, and executive director Charles Ray compile roadmaps that operationalize reform recommendations. Building on the Harvard Kennedy School’s A U.S. Diplomatic Service for the 21st Century, (2020) and other reports, their blueprints include the informed reasoning of experienced practitioners, draft legislation to amend the 1980 Foreign Service Act, draft text to amend executive branch regulations, and a substantially revised Presidential Letter of Authority, Accountability, and Responsibility to Chiefs of Mission (COM). There is much to applaud and critique in these detailed blueprints. They warrant close attention by practitioners, scholars, policy analysts, lawmakers, White House and Congressional staffs, and students looking for thesis topics. Partial summaries follow.

Blueprint 1, Mission and Mandate: Clarity, Strength, and Professionalism, (Principal Author, Amb. (ret.) Michael C. Polt). Proposals include (1) new professional standards for career and “occasional non-career” diplomats; (2) measures to reform the Foreign Service culture, deepen its capabilities, strengthen career-long professional education and training, and create a robust Engage America program; (3) enhanced COM risk management, diversity, and whole of government authorities; and (4) an amended NSC Memorandum-2 designating the State Department as chair of the NSC’s Interagency Policy Committees.

Blueprint 2, Professional Education and Training, (Principal Authors, Ambs. (ret.) Joyce Barr and Daniel Smith). Proposals include (1) substitution of the term “training complement” for the military’s “training float,” (2) creation of a training complement for the Civil Service, a mandatory 8 percent training compliment for the Foreign Service, and legislative language to protect both from outyear operational demands; (3) opportunities for early career rotational assignments and expansion of mid-career education and training; (4) expanded professional education at US military colleges rather than duplicate educational programs at the Foreign Service Institute; and (5) a mandatory professional development tour for entry into the Senior Foreign Service and mandatory capstone course for new senior officers.

Blueprint 3, A More Modern, Flexible, Transparent, Diverse, and Strategically Focused Personnel System,(Principal Author, Amb (ret.) Jo Ellen Powell). Proposals include (1) a global analysis of domestic and overseas Foreign Service positions; (2) a $2.5 million budget for advertising and a firm to develop a public service Foreign Service recruitment campaign; (3) funding for in-house recruiters and expedited background investigations; (4) retention of political, economic, public diplomacy, management, and consular career tracks (despite multiple reports calling for abolishing “cones”); (5) competition for promotion within cones at entry and middle levels and a shift to class wide competition for promotion in senior ranks; and (6) ways to achieve cross cutting skills at mid-level ranks and language skills beyond current competency levels.

Blueprint 4, Diplomatic Reserve Corps, (Principal Author, Amb. (ret.) Patrick Kennedy). Proposals include (1) an extraordinarily detailed plan and proposed legislation to create a 1,000-member State Department ready reserve and surge capacity with four components (a senior diplomatic retiree reserve, a reserve of retired professionals at lower ranks, and a senior reserve and lower rank reserve drawn from experts in civil society, the private sector, and local government agencies); (2) a five-year plan to allocate positions, train, and fully implement the Reserve; and (3) an information campaign conducted by State’s Global Public Affairs Bureau to inform Americans about the Reserve.

HwaJung Kim and Jan Melissen, “Engaging Home in International Diplomacy,” The Hague Journal of Diplomacy, Volume 17, Issue 4, 2022. In the late 2000s, Ellen Huijgh and a small handful of scholars began pathbreaking work on the domestic dimension of public diplomacy. (See Huijgh’s collected essays in Public Diplomacy at Home, Brill, 2019 and HJD’s 2012 special issue listed in Gem from the Past below.) Today, diplomacy’s public dimension is central to diplomatic practice, and diplomacy at home is emerging as a matter of importance for foreign ministries and diplomatic services. In this HJD special issue, Kim (Ewha Womans University, South Korea) and Melissen (Leiden University) compile essays intended to advance trending research on diplomacy’s domestic engagement and “enhanced state-society dialogue on foreign affairs.” Their motivating assumption is an understanding of the home dimension of diplomatic practice informs contemporary “shifts in professional culture and what is commonly assumed to be the hard core of diplomacy.” Articles include:

HwaJung Kim and Jan Melissen, “Introduction.” (open access).

Anna Geis (Helmut Schmidt University), Christian Opitz (Helmut Schmidt University), and Hanna Pfeifer (Goethe University Frankfurt), “Recasting the Role of Citizens in Diplomacy and Foreign Policy: Preliminary Insights and a New Research Agenda.”  

Minseon Ku (Ohio State University), “Summit Diplomacy as Theatre of Sovereignty Contestation.”

Yun Zhang (Niigata University, Japan), “The Disintegration of State-Society Relations and its Moderating Effects on Japanese Diplomacy Towards China,”

Scott Michael Harrison and Quinton Huang (Asia Pacific Foundation of Canada), “Citizen or City Diplomacy? Diplomatic Co-Production and the Middle Ground in Municipal Twinning Relationships.”

Anna Popkova (Western Michigan University) and Jodi Hope Michaels (Global Ties Kalamazoo), “Who Represents the Domestic Voice? Diversity, Equity and Inclusion in Citizen Diplomacy.”

Štěpánka Zemanová, (Prague University of Economics and Business), “Grassroots Student Diplomacy: The Junior Diplomat Initiative (JDI) in Prague, Geneva, Paris and Tbilisi.”

Alisher Faizullaev (University of World Economy and Diplomacy, Tashkent), “On Social Diplomacy.”

William Inboden, The Peacemaker: Ronald Reagan, the Cold War, and the World on the Brink, (Dutton, 2022). Inboden (University of Texas, Austin) has written a sweeping and deeply researched narrative of the Reagan presidency’s engagement with the world during the last decade of the Cold War. For many former practitioners, the 1980s were the high-water mark of 20th century US public diplomacy. In making the “battle of ideas” one of his book’s central themes, Inboden takes this into account. “Every previous American president saw the Cold War primarily as a great power conflict undergirded by a contest of ideas,” he writes. “Reagan reversed this. He saw the Cold War primarily as a battle of ideas, overlaid on a great power competition.” Although his book focuses on “high politics” with more breadth than depth on most issues, readers will find carefully researched references to U.S. Information Agency director Charles Z. Wick’s “Project Truth;” Reagan’s Westminster speech on democracy and human freedom; his support for a quasi-governmental organization to promote democracy through grants to labor unions, business groups, and political parties; Walt Raymond’s “Project Democracy; democratization initiatives of the National Endowment for Democracy and its long-time president Carl Gershman; and US international broadcasting’s Voice of America and RFE/RL.


Journal of Public Diplomacy,
 Volume 2, Issue 2, Winter 2022. This welcome fourth issue of JPD is now available online with contents that include research articles, practitioners’ essays, and book review essays.

Nicholas J. Cull (University of Southern California) and Juan Luis Manfredi Sánchez (Georgetown University), “Virus Diplomacy: Leadership and Reputational Security in the Era of COVID 19.”

Carla Cabrera Cuadrado (University of Valencia), “Purpose and Cultural Awareness in PD: Toward a Golden Circle of Public Diplomacy,”

Isabelle Karlsson (Lund University), “Debating Feminist Foreign Policy: The Formation of (Unintended) Publics in Sweden’s Public Diplomacy.”

Rodrigo Márquez Lartigue (Panamerican University), “Beyond Traditional Boundaries: The Origins and Features of the Public-Consular Diplomacy of Mexico.”

Wilfried Bolewski (former German Ambassador, Paris), “Effective City Diplomacy Inspired by Corporate Diplomacy: A European Perspective.”

Carla Dirlikov Canales (US State Department), “Notes from the Field: An Arts Envoy’s Account of US Cultural Diplomacy in the 21st Century.”

Luiza Brodt (Novosibirsk State University), “[Book Review Essay] Inventing a Shared Science Diplomacy for Europe: Interdisciplinary Case Studies to Think With History.” Léonard Laborie, & Pascal Griset, Zenodo, 2022, 274 pp., open access (eBook), https://doi.org/10.5281/zenodo.6590097

Nancy Snow (Tsinghua University), “[Book Review Essay] U.S. Public Diplomacy Toward China: Exercising Discretion in Educational and Exchange Programs.” Edited by Di Wu, Palgrave Macmillan, 2022.

Sonali Singh (Jai Prakash Mahila College, India), “[Book Review Essay] Connecting Through Cultures: An Overview of India’s Soft Power Strength.” Edited by Vinay Sahasrabuddhe and Sachchidanand Joshi, Wisdom Tree, 2022.

Jane Knight, Knowledge Diplomacy in International Relations and Higher Education, (Springer, 2022). In this deeply researched study (available in e-book and hard cover versions), Knight (University of Toronto) addresses three questions. (1) How is international higher education changing and strengthening relations between countries? (2) Can cultural, scientific, public diplomacy, and soft power frameworks illuminate “international higher education, research, and innovation” (IHERI)? (3) Can “knowledge diplomacy,” a term she defines and describes, be used to clarify the role of IHERI in international relations and how it differs from related concepts. Scholars and practitioners will find much to agree with and debate in this book’s contributions to the literature on diplomacy, higher education, and international relations. Two examples stand out. First, Knight helpfully takes the meaning of higher education in diplomacy beyond such traditional methods as scholar/student exchanges, student recruitment, and bilateral higher education agreements. Her IHERI domain includes a complex web of new initiatives — “education cities, knowledge hubs, regional centers of excellence, international joint universities, multilateral thematic and disciplinary research networks, international private-public partnerships, regional-based universities, international satellite campuses,” and much more. Second, she drills down on conceptual meanings and distinctions in what she rightly calls “terminology chaos” in the diplomacy and higher education literature: cultural diplomacy, cultural relations, public diplomacy, science diplomacy, science cooperation, education diplomacy, education relations, innovation diplomacy, exchange diplomacy, academic diplomacy, citizen diplomacy, knowledge diplomacy, science and technology diplomacy and soft power. Her arguments reward close reading. They advance the dialogue on the societization of diplomacy. And they open the door to contrasting views and further research. 

Ilan Manor and Ronit Kampf, “Digital Nativity and Digital Diplomacy: Exploring Conceptual Differences Between Digital Natives and Digital Immigrants,” Global Policy, 2022: 13: 442-457. In this perceptive open access paper, Manor (Tel Aviv University) and Kampf (Hebrew University of Jerusalem) examine differences in the use of social networking sites (SNS) by younger diplomats (digital natives) and senior diplomats (digital immigrants). Can these differences, they ask, limit the ability of foreign ministries (MFAs) to leverage digital technologies for public diplomacy purposes? Their findings are based on a literature review and a survey of 133 diplomats from six MFAs. The authors found little support for a hard expertise binary between generations. Operational proficiency varies within native and immigrant cohorts. They did find, however, key conceptual gaps. Digital natives are more likely to perceive the Web as networks in which individuals generate content through dialogue, as a space for sharing life and work information with clusters of friends, and as a space for listening. The reverse is true for digital immigrants. These gaps, they argue, have three broad policy implications. First, provide digital training that focuses not only on operational skills but also on integrating SNS into policy formulation and implementation. Second, explore implications of generational gaps for the use of other technologies (e.g., virtual reality, big data analysis). Third, encourage digital immigrants to employ technologies in innovative ways. The authors point to areas for further research: a larger sample size, personal interviews as opposed to questionnaires, and practices in languages other than English. To these they might consider implications of generational differences in stakeholders beyond MFAs (e.g., native/immigrant gaps among lawmakers who provide diplomacy funding).

Elaine McCusker, Defense Budget Transparency and the Cost of Military Capability, American Enterprise Institute, November 2022.  AEI Senior Fellow and former acting undersecretary of defense (comptroller) McCusker argues the US defense budget of close to $800 billion per year is not an accurate indicator of America’s military spending. Her reasons: defense spending bills are “loaded with programs, policies, and even entire pieces of legislation that have nothing to do with defense,” and must-pass defense bills are targets for congressional special interests. Her evidence includes spending on medical research not needed for battlefield medicine, environmental restoration, US-based schools and education, climate programs, security assistance, and humanitarian aid. McCusker contends the Defense Department spends millions on humanitarian and development assistance properly in the domains of the State Department and USAID – work for which defense military and civilian personnel may lack expertise and education. “Should the Pentagon continue to take on new and expanded missions?” “What are the implications of doing so?” Questions diplomats and scholars have been raising for decades.

Open Doors 2022 Report on International Educational Exchange, Institute of International Education (IIE) in Partnership with the Bureau of Educational and Cultural Exchange (ECA), U.S. Department of State, November 2022. IIE’s web portal provides access to newly released key findings, data highlights, and data sets on international students studying in the United States. Key findings include the following. During the 2021/22 academic year, 948,519 international students studied in the US, a 4 percent increase over the previous year. New enrollments are comparable to pre-pandemic levels. Ninety percent returned to in-person classes. China and India represent a majority (52%). Graduate students increased by 17 percent and were higher than the pre-pandemic total. More than half of all international students studied in stem fields (54%). 

Christopher Paul, Michael Schwille, Michael Vasseur, Elizabeth M. Bartels, and Ryan Baur, The Role of Information in U.S. Strategic Competition, RAND Corporation, 2022. Christopher Paul and his RAND colleagues assess key concepts, contrasting views, and challenges to the conduct of information operations in strategic competition – their framing term for a category of “gray zone” conflict on a spectrum between cooperation and open hostilities. Although strategic competition draws on all elements of national power (the authors provide lengthy lists of activities in diplomatic, information, economic, and military domains), the focus of the report, written for the US European Command’s Information Directorate (J39), is on operations in the information environment. Key challenges to practitioners include: legacy commitment by senior officials to a peace/war dichotomy rather than a competition continuum, ambiguities in gray zone aggression, difficulty in assigning attribution especially in cyberspace, difficulty in deterring gradualism in strategic competition, the threat of escalation to nuclear conflict, episodic mindsets in what is an enduring category of competition, and problems in interagency coordination and assigning government responsibilities. Possible solutions lie in restructuring and reauthorizing for the competition continuum, whole of government involvement, invoking a campaigning mindset, strengthening relations with partners and allies, proactive and transparent means, increased risk tolerance, and empowering civil society in partner countries. Reports by RAND and other federally funded research organizations, enabled by massive US defense budgets, have long benefitted military operations and training. Calls for a federally funded research center to assess comparable challenges, new technologies, and operational solutions in US diplomacy go unheeded.

Reputational Security: The Imperative to Reinvest in America’s Strategic Communications Capabilities, Gates Global Policy Center and College of William and Mary Global Research Institute, November 11, 2022. In this recent addition to the abundance of advisory reports on US public diplomacy and strategic communication, the Gates Forum at W&M summarizes lessons learned from American practice, blind spots and opportunities provided by an ally (Japan) and competitors (Russia and China), and the merits of policy options going forward. The report consists of eight research papers: a synthesis report and seven background papers by W&M and outside contributors. The synthesis report identifies six so-called “pain points” that undermine America’s reputational security and a variety of generative recommendations divided into structural and operational categories. Some are innovative. Most are grounded in changes to White House, State Department, and US international broadcasting arrangements. Many are rooted in the long history of America’s episodic commitment to diplomacy’s public dimension. All require bipartisan political support and roadmaps to achieve success. See also Joe B. Johnson, “New Report on U.S. Strategic Communication Moots a Czar or New Agency,” Public Diplomacy Council of America.

Samantha Custer (W&M) with inputs from background paper authors, “Reputational Security: The Imperative to Reinvest in America’s Strategic Communications Capabilities.” 

Samantha Custer, Bryan Burgess, Austin Baehr, Emily Dumont, (W&M), “Assessing U.S. Historical Strategic Communications: Priorities, Practices, and Lessons from the Cold War through the Present Day.” 

Nicholas J. Cull (University of Southern California), “Public Diplomacy and the Road to Reputational Security: Analogue Lessons from US History for a Digital Age.” 

Samantha Custer, Austin Baehr, Bryan Burgess, Emily Dumont, Divya Mathew, and Amber Hutchinson (W&M), “Winning the Narrative: How China and Russia Wield Strategic Communications to Advance Their Goals.” 

Maria Repnikova (Georgia State University), “China-Russia Strategic Communications: Evolving Visions and Practices.” 

Jessica Brandt, (The Brookings Institution), “Autocratic Approaches to Information Manipulation: A Comparative Case Study.” 

Nancy Snow (Schwarzman College, Tsinghua University), “A Reliable Friend and Strategic Partner in the Indo-Pacific Region: Japan’s Strategic Communications and Public Diplomacy.” 

Samantha Custer with PEPFAR Case Study by Eric Brown (W&M), “(Re)investing in Our Reputational Security: Alternative Models and Options Strengthen U.S. Strategic Communications.” 

Recent Items of Interest

“Appointment of James P. Rubin as Special Envoy and Coordinator of the Global Engagement Center,”  December 16, 2022, US Department of State; Morgan Vina and Gabriel Noronha, “Are Special Envoys Getting Special Treatment From Congress?”  December 30, 2022, The Hill.

Matt Armstrong, “Arming for the War We’re In: The Propaganda of ‘Propaganda,’” December 13, 2022; “The Freedom Academy: An Old Idea Resurfacing,”  November 22, 2022, MountainRunner.

Jennifer Bachus, “New [State Department] Bureau, New Cyber Priorities in Foreign Affairs,”  November 2022, The Foreign Service Journal.

Lili Bayer, “Orbán’s New Public Enemy: A Twitter-savvy US Ambassador Calling Out Conspiracies,”  November 15, 2022, Politico.

“Broadcasting to the USSR: History and Precedent,”  (One hour video with Mark Pomar, Gene Parta, Michelle S. Daniel, and Vasily Gatov – moderated by Nick Cull), December 5, 2022, Public Diplomacy Council of America.

Bruce K. Byers, “Language and Cultural Immersion Build Effective Communication,”  November 2022, American Diplomacy.

“The City Diplomacy List,” November 10, 2022, CPD Blog, USC Center on Public Diplomacy.

Nicholas Coghlan, “The Anti-Diplomat: Working in a Garage-Turned-Embassy Office,”  October 23, 2022, Diplomatic Diary.

Robert Domaingue, “Why the State Department Needs an Office of Diplomatic Gaming,”  November 2022, The Foreign Service Journal.

Renee Earle, “Remembering Mikhail Gorbachev and the 1991 Coup,”  November 2022, American Diplomacy.

Editorial Board, “Where Are All the U.S. Ambassadors?”  December 5, 2022, The Washington Post.

Paul Farhi, “Voice of America Removes Story That Embarrassed Vietnam’s Prime Minister,”  November 15, 2022, The Washington Post.

“HSToday Q&A: First U.S. Cyber Ambassador Nathaniel Fick on His Mission for Cyber Diplomacy,”  December 14, 2022, Homeland Security Today.

G. John Ikenberry, “Why American Power Endures,” November/December 2022, Foreign Affairs.

Philip Kennicott, “Ukraine Wants a Boycott of Russian Culture. It’s Already Happening,”  December, 14, 2022, The Washington Post.

Olga Krasnyak, “Russian Science Diplomacy and Global Nuclear Security in a Time of Conflict,”  December 2, 2022, CPD Blog, USC Center on Public Diplomacy.

Daniel Larison, “Underfunded Dipomacy is Feature (Not a Bug) of US Foreign Policy,”  October 31, 2022, Responsible Statecraft.

Derek Leebaert, “How Foreign Policy Amateurs Endanger the World,” October 26, 2022, Politico Magazine.

Fredrik Logevall, “[Review Essay] The Ghosts of Kennan: Lessons From the Start of the Cold War,”January/February 2023, Foreign Affairs. Frank Costigliola, Kennan: A Life Between Two Worlds, (Princeton University Press, 2023).  

Douglas London, “The High Cost of American Heavy-Handedness: Great-Power Competition Demands Persuasion, Not Coercion,”  December 20, 2022, Foreign Affairs.

Douglas Martin, “Frank Shakespeare, TV Executive Behind a New Nixon, Dies at 97,”  December 16, 2022, The New York Times; Brian Murphy, “Frank Shakespeare, Nixon’s TV Guru Who Redefined Political Ads, Dies at 97,”  December 17, 2022, The Washington Post.

Jan Melissen and HwaJung Kim, “The Diplomatic Elite, the People at Home and Democratic Renewal,”  November 4, 2022, CPD Blog, USC Center on Public Diplomacy.

Maurice Mitchell, “Building Resilient Organizations,”  November 29, 2022, The Forge.

Loveday Morris and Will Oremus, “Russian Disinformation is Demonizing Ukrainian Refugees,”  December 8, 2022, The Washington Post.

Sudarshan Ramabadran, “G20: How Values, Religions & Civil Societies Can Reinvent PD in Today’s Times,”  November 15, 2022, CPD Blog, USC Center on Public Diplomacy.

Brendan Rivage-Seul, “‘Winning the Competition for Talent’ – The Case for Expanding the Diplomat in Residence Program,”  December 2022, The Foreign Service Journal.

Nancy Snow, “On Being a Woman in Public Diplomacy: Some Personal Reflections,”  December 2022 (first published November 24, 2021), Place Branding and Public Diplomacy.

Dick Virden, “Ukrainians to Putin’s Empire: Hell No!”  November 2022, American Diplomacy. 

Richard Wagoner, “Remembering Syndicated Radio Pioneer Norm Pattiz of Westwood One,”  December 4, 2022, Los Angeles Daily News.

Bill Wanlund, “Promoting Democracy in Tumultuous Times,” December 2022, The Foreign Service Journal.  

Gem From The Past  

Ellen Huijgh, ed., “The Domestic Dimension of Public Diplomacy,” The Hague Journal of Diplomacy,Volume 7, Issue 4, 2012. This decade old issue of HJD anticipated today’s increased attention to diplomacy’s domestic dimension, not as a fad, but as a reflection of fundamental changes in society that are influencing diplomatic practice. The editor was the late Ellen Huijgh (University of Antwerp). An article by Steven Curtis and Caroline Jaine (London Metropolitan University) examined the domestic dimension of the UK’s public diplomacy. Ellen Huijgh and Caitlin Byrne (Griffith University) compared the experiences of Canadian and Australian diplomats in engaging domestic constituencies. Kathy Fitzpatrick (University of South Florida) used theories of stakeholders and publics in business and public relations to illuminate concepts of strategic publics at home and abroad. The late Teresa LaPorte (University of Navarra) developed the concept of “intermestic” public diplomacy and the criteria of legitimacy and effectiveness to validate non-state actors as independent diplomatic actors. And Yiwei Wang (Tongji University, Shanghai) explored the impact of China’s domestic dimension on its public diplomacy abroad.

In addition to current scholarly interest in diplomacy at home, evident in the current issue of HJD (listed above), practitioners are demonstrating growing interest in diplomacy’s domestic dimension. The American ambassadors in Blueprints for a More Modern U.S. Diplomatic Service (listed above) call for a “robust domestic speaking element . . . linked to diplomats home leave.” Their recommendations to strengthen diplomat-in-residence and professional education, expand senior officer travel in the US, and create a Diplomatic Reserve Corps are all justified in part by their potential to “strengthen the bond between American citizens and their diplomats.” 

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy, and the Public Diplomacy Council of America.

Issue #114

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Naazneen H. Barma and James Goldgeier, “How Not to Bridge the Gap in International Relations,” International Affairs, 98, no. 5 (September 2022). Barma (University of Denver) and Goldgeier (American University) develop four “bridging standards” to mitigate problems that occur when academics and practitioners navigate between the dangers of irrelevance and too cozy relevance. Influence: tactical tips and pitfalls to avoid in policy relevant research and too cozy relevance. Interlocutors: finding the right contacts and mix of analysis and prescription needed by government, private sector and civil society stakeholders. Integrity: think in advance about ethical issues in how research can be politically biased by the provider and misinterpreted by the user. Inclusion: consideration of gender and racial diversity, and variations in access and privilege between the Global South and the rest. The authors support their arguments with two case studies: democratic peace theory and peace-building in post-conflict states.

Thomas Carothers and Benjamin Press, Understanding and Responding to Global Democratic Backsliding, Carnegie Endowment for International Peace, October 20, 2022. In this paper, Carnegie’s Carothers and Press focus much of their attention on three drivers of democratic backsliding, which they argue is confined almost entirely to countries in the Global South, former countries in the Soviet Union and Central and Eastern Europe, and the United States. First, political leaders who mobilize grievances against existing political systems. Second, opportunistic authoritarians who come to power by democratic means but who turn against democracy to maintain power. Third, entrenched interest groups, often the military, that use undemocratic means to regain power. More than other explanations, such as disruptive technologies and the roles of Russia and China, these drivers point to the need for democracy supporters to focus more on “identifying ways to create significant disincentives for backsliding leaders and bolstering countervailing institutions.” Their approach emphasizes differentiation of strategies to take into account diverse motivations and methods in responding to democratic backsliding.

Costas Constantinou and Fiona McConnell, “On the Right to Diplomacy: Historicizing and Theorizing Delegation and Exclusion at the United Nations, Cambridge University Press Online, September 16, 2022. Constantinou (University of Cyprus) and McConnell (University of Oxford) open this imaginative article with brief descriptions of Iroquois Six Nations Chief Deskaheh seeking to speak formally at the League of Nations in 1923 (and being blocked by the UK and Canada) and indigenous nations protesting exclusion from COP26 in Glasgow in 2021. Do the varieties of observer states, non-sovereign polities, NGOs, and minority groups claiming representation status or special competency at the UN have a “natural right” to be recognized or just a moral right that may be recognized occasionally? Constantinou and McConnell answer by arguing for a right to diplomacy (R2D). They build their case on three related lines of inquiry: (1) the need to broaden application of the right of legation in international law, (2) the rise of polylateral diplomacy and pluralism in diplomatic practice beyond legal sovereignty, and (3) increasing support by the UN for expansion of diplomatic representation. Their carefully reasoned article does not offer R2D as a solution to issues of legitimacy in polylateral diplomacy. But it raises important ideas that have potential to achieve greater inclusivity and equitable representation in a state-centric world order.

Larry Diamond, “All Democracy is Global,” Foreign Affairs, September/October, 2022, 182-197. Diamond (Hoover Institution, Stanford University) argues that democracy faces a “formidable new problem” in addition to the sixteen years of global democratic recession documented by Freedom House. “Over the past dozen years,” he states, “the United States has experienced one of the biggest declines in political rights and civil liberties of any country measured by the Freedom House annual survey.” Diamond challenges critics who argue America can no longer competently promote democracy abroad until it attends to its democracy problems at home. He advocates both the urgent importance of strengthening democracy in the United States and, now more than ever, “a more muscular and imaginative approach to spreading” democracy abroad. Democracy promotion needs a “reset.” Starting over requires (1) military strength to keep democracies secure against authoritarian encroachment, (2) economic strength and technological edge, (3) “a supercharged international public engagement campaign to win over hearts and minds through innovative multilingual media operations,” (4) a campaign to empower and sustain independent media, and (5) bipartisan support for a “global information campaign with the vision, stature, and authority to think boldly.” Diamond calls the demise of USIA “one of the biggest mistakes of American global engagement since the end of the Cold War.” However, like others who lament the loss, he offers little in the way of a 21st century approach beyond calling for “a general” to lead a “global information campaign with the vision, stature, and authority to think boldly.”

Edward Elliott, U.S. Sports Diplomacy, CPD Perspectives, USC Center on Public Diplomacy. Elliott (SportsDiplomacy.org) argues sport is an “underplayed, undervalued, and understudied aspect of public diplomacy” and the US lacks a “sports diplomacy strategy.” His report, based on interviews, detailed analysis, and a literature review, is structured in four sections: the infrastructure of sports including the State Department’s Sports Diplomacy office, values inherent in and transmittable through sports, sports as an economic driver, and links between sports, national security, and geopolitics. His 113-page report concludes with a series of organizational and policy recommendations intended to enhance sports diplomacy leadership in the US government, increase relevant training in the State Department, encourage sports diplomacy as a function in the international affairs offices of US cities, create a sports diplomacy hub, and strengthen partnerships between sports organizations and government departments at the state, city, and federal level.

Alisher Faizullaev, Diplomacy for Professionals and Everyone, (Brill Nijhoff, 2022). This is an ambitious, imaginative, and important book by a writer whose career combines scholarship in psychology and political science with assignments as Uzbekistan’s ambassador to the EU, NATO, Belgium and Luxembourg, the Netherlands, and the United Kingdom. Faizullaev examines diplomacy’s variety of meanings in the context of a core distinction between (1) the traditional “politically” motivated diplomacy of states and other entities and (2) “social diplomacy” by which he means “using the diplomatic spirit and the instruments of diplomacy in social life, including everyday situations.” These are not compartmented binaries; they are treated as predominant tendencies with overlapping characteristics. His book is a deeply researched inquiry into essential concepts; performative means and norms; categories of diplomatic actors; and diplomatic functions, methods, skills, and mindsets. Social diplomacy is a trending area of study. Faizullaev’s contributions lie particularly in his exhaustive examination of the literature and clear exposition of current thinking on social interactions, relationship building, and what he calls “the diplomatic spirit” in social diplomacy. Pages of clear graphics illuminate his ideas. A central theme is that diplomacy is essentially “a peaceful endeavor.” Diplomacy that uses deception, manipulation, and threat of force “is not genuine diplomacy.” 

His book raises questions. If the concept of diplomacy is expanded to include most or all human relationships beyond the family, does it lose its particularity and analytical usefulness? Should argument that broadens diplomacy to include “professionals” and “everyone” need to explain more clearly by analysis and example what is not political and social diplomacy? If diplomatic actors are categorized as “primarily” political and “primarily” social actors, what are useful operational criteria for determining relative priorities in contingent circumstances? Faizullaev takes objections to his thinking into account, but he leaves open the door to critique and debate. This too is a contribution. See also Alisher Faizullaev, “On Social Diplomacy,” The Hague Journal of Diplomacy, September 2022.

Jennifer Homans, “George Balanchine’s Soviet Reckoning,”  The New Yorker, September 12, 2022, 20-26. The New Yorker’s dance critic takes us inside the experiences of George Balanchine and the New York City Ballet in the Soviet Union during an exchange arranged by the State Department in October 1962. Balanchine’s perceptions of his native country. Disconnects between the grimness of Soviet security and wildly enthusiastic audiences at performances in Moscow, Leningrad, Kyiv, Tbilisi, and other cities. Contingency evacuation plans after news of the Cuban missile crisis. Balanchine’s reunification with family and personal memories. And his reflections on the meaning of exile after a trip viewed by critics and sponsors as an artistic and political success. Homans’ book, Mr. B: George Balanchine’s 20th Century will be published in November.

Michael Mandelbaum, The Four Ages of American Foreign Policy, (Oxford University Press, 2022). Mandelbaum (Johns Hopkins School of Advanced International Studies, SAIS) adds to his impressive body of work with this sweeping history, valuable for its clear prose, provocative analysis, and clearly presented ages and characteristics of American foreign policy. He divides his history into four ages: weak power (1765-1865), great power (1865-1945), super power (1945- 1990), and hyperpower (1990-2015). The US is now embarked on a fifth age, he argues, its features still murky. Three characteristics constitute what he calls “distinctive properties:” an American desire to disseminate a set of political ideas embodied in institutions and practices, repeated recourse to economic power to achieve its goals, and the influence of the nation’s diplomatic character on the making of foreign policy. These themes are perceptively analyzed and well documented. But his history has little to say about diplomatic practice. A few superstar diplomats make brief appearances (Benjamin Franklin, George Kennan, Henry Kissinger). His book does not address colonial foundations during the century and a half before 1765. The roles of public opinion and America’s democratic institutions in the making of foreign policy are a strength of the book. Unfortunately, diplomacy’s public dimension in the implementation of American foreign policy is largely ignored.

National Security Strategy, The White House, Washington, DC, October 2022. National Security Strategies, required by law, signal strategic goals, values, interests, and broad policy priorities. They do not provide clear guidance on the means needed to achieve them. The Biden Strategy is no exception. It lists three “key pillars” for instruments – itemized as “diplomacy, development cooperation, industrial strategy, economic statecraft, intelligence, and defense” – the absence of a dividing line between foreign policy and domestic policy, the indispensability of alliances and partnerships, and recognition that China is “America’s most consequential geopolitical challenge.” In a section on sharpening tools of statecraft, a single sentence is devoted to diplomacy: “Strengthening American diplomacy by modernizing the Department of State, including through the recent creation of a new bureau for cyberspace and digital policy and a special envoy for critical and emerging technologies.” The Strategy continues a longstanding White House approach to treating diplomacy’s public dimension as an unmentioned integrated element of diplomacy. Disinformation and people-to-people exchanges are name checked in the context of advancing an international technology ecosystem through the US-EU Trade and Technology Council and the Indo-Pacific Quad. The Strategy states it is “a roadmap” for achieving “the future we seek.” It is a vision document, but it is not a road map to the reforms and cost/benefit tradeoffs needed to make hard operational choices. See also, “Around the Halls: Assessing the 2022 National Security Strategy,” Brookings, October 14, 2022.

R. Eugene Parta, Under the Radar: Tracking Western Radio Listeners in the Soviet Union, (Central European University Press, 2022). When asked about key precepts of practice in diplomacy’s public dimension, many practitioners mention “listening” before placing greater emphasis on advocacy, dialogue, relationships, and other categories. Gene Parta, who retired as Radio Free Europe/Radio Liberty’s (RFE/RL) director of Audience Research and Program Evaluation, and who was for many years RL’s director of Soviet Area Research, shows convincingly what can be achieved when a community of practice takes “listening” seriously. His impressive “personalized narrative” is the well written story of how US-funded surrogate home service radios worked to understand Soviet attitudes, media use, behavior, and public opinion when most research tools used in Western societies were unavailable. It is a vivid first-hand account of who these practitioners were and the innovative methods they used: traveler interviews, audience segmentation, émigré interviews, samizdat literature, computer simulation, focus groups, and more. RFE/RL’s immense and admired body of research – indispensable to program choices and evaluation methods of broadcasters, and decisions of lawmakers and oversight boards – is archived at Stanford University’s Hoover Institution. It is available to researchers seeking to understand Soviet attitudes and the role of Western broadcasters during the Cold War. Although Under the Radar’s focus is historical, Parta also offers informed views on building broadcaster credibility and trust, how disinformation can be countered, recommendations for a new research center, and a brief afterword on today’s war in Ukraine. An electronic version of the book can be downloaded at no charge.

Mark G. Pomar, Cold War Radio: The Russian Broadcasts of the Voice of America and Radio Free Europe/Radio Liberty,  (Potomac Books: 2022). Rarely are the politics more consistently intense in the practitioner communities that comprise American diplomacy’s public dimension than in the foreign language services of US international broadcasters. Pomar (University of Texas, Austin) is a respected Russian studies teacher and scholar, former director of VOA’s Russian Service and USSR Division, and executive director of RFE/RL’s oversight board. In this superb book, he analyzes the understudied policies and program content of US broadcasting’s Russia services in the context of high stakes domestic and international politics during the Cold War. Although attentive to organizational issues and US broadcasting’s origins, the strength of the book is its treatment of personalities, émigré politics, Russian audiences, and program decisions. Topical chapters focus on human rights, culture and the arts, religion, and glasnost. A riveting chapter tells of his interview with Russian novelist and dissident Alexandr Solzhenitsyn and controversies surrounding VOA’s airing of his readings. Cold War Radio explores a broad range of issues: differences between VOA and RFE/RL, broadcasting’s firewalls, surrogate broadcasting’s characteristics, acrimonious editorial meetings, ideological tensions between different generations of Soviet émigrés, and a fundamental divide between “an aggressive stance and a neutral voice” in US broadcasting strategies. Pomar brings the insights of a practitioner and the critical distance of a scholar to a book that is part analysis, part memoir, part advocacy – and overall a rewarding read.

Anthony C. E. Quainton, Eye on the World: A Life in International Service, (Potomac Books, 2022). Ambassador (ret.) Tony Quainton tells the story of his 38-year career as a US Foreign Service officer followed by sixteen years as a professor at American University. Memoirs of career diplomats typically offer insights based on their experiences, the people they encountered, and the policies that provided context for their service. Quainton’s book is no exception. But his book also rewards for other reasons. The variety of his assignments. Field postings in Europe, Africa, the Middle East, Asia, and Latin America. Four ambassadorships (Central African Republic, Nicaragua, Kuwait, Peru). Senior State Department positions: Office for Combating Terrorism, Deputy Inspector General, Assistant Secretary for Diplomatic Security, and Director General of the Foreign Service. His candor about mistakes as well as achievements. His clear writing. His recognition that the Foreign Service, mired in hierarchy and tradition, needed to adapt to new technologies, greater diversity, and 21st century globalization. Practice theory scholars, Foreign Service aspirants, and all interested in diplomacy reforms will find Quainton’s Eye on the World useful, because its insights remain relevant to what is changing and needs to change. 

Targeted Inspection of the U.S. Agency for Global Media: Editorial Independence and Journalistic Standards and Principles,  Office of Inspector General, US Department of State, October 2022. State’s OIG report is useful for its (1) background information on USAGM’s mission, functions, and five broadcasting networks; (2) timeline of legislative, regulatory, and leadership changes; (3) summary of whistleblower complaints, alleged violations of editorial independence, litigation, and court decisions based on managerial actions during the tenure of Trump-appointed USAGM CEO Michael Pack; and (4) OIG’s findings and recommendations regarding policies, actions, procedures, and training relating to editorial independence and firewall requirements for the brief period April 30 to June 5, 2020 just prior to Pack’s tenure. OIG’s key judgments focus on unclear and inconsistent definitions of editorial independence and the firewall in “legislation, regulations, grant agreements, and guidance governing network editorial independence;” the need to update firewall guidance and procedures; and increased training and staff guidance. Four recommendations relate to issues in the Office of Cuba Broadcasting. Two address needed reforms in VOA’s annual language service program reviews. The OIG’s “targeted inspection” leaves many questions unanswered. It did not reach conclusions regarding the Pack era events, stating they are still subject to ongoing review by “independent experts” hired by USAGM’s leadership. It did not speak to the substance of what definitional clarity might entail with regard to editorial independence and the firewall. Nor did it address what organizational and regulatory changes might be required to avoid repetition of abuses. See also Courtney Ruble, “A Watchdog Says the Global Media Agency Lacks Clear and Consistent Policies to Ensure Editorial Independence,” Government Executive, October 17, 2022.

Recent Items of Interest

Goli Ameri and Jay Wang, “How US Leaders Can Best Support Protesters in Iran,”  October 1, 2022, The Hill.

Sohaela Amiri, “Reimagining Cross-Border Ties Through Feminism,”  October 13, 2022, CPD Blog, USC Center on Public Diplomacy.

Jonathan V. Ahlstrom, “Higher Education and the New Scramble for Africa,” September, 2022, The Foreign Service Journal.

Matt Armstrong, “You’ve Told Us Why the Voice, But You Haven’t Told Us What It Is,”  October 21, 2022;  “Followup,”  October 23, 2022;  “We Don’t Have an Organizational Problem, We Have a Leadership Problem,”  September 21, 2022; “Into the Gray Zone,”  September 12, 2022, MountainRunner.us; “Issues Related to Responding to Foreign Language Influence Activities in the U.S.,”  August 30, 2022, Mountainrunner.substack.com.

Kadir Jun Ayhan, Efe Sevin, Christina Florensya Mandagi, “Conversation on Methodological Approaches to Public Diplomacy,”  October 10, 2022, CPD Blog, USC Center on Public Diplomacy.

Nicolas Bouchet, Ken Godfrey, and Richard Youngs, “Rising Hostility to Democracy Support: Can It Be Countered?”  September 1, 2022, Carnegie Europe.

“Bruno Latour, French Philosopher and Anthropologist, Dies Aged 75,”  October 9, 2022, The Guardian.

“Chairman Meeks Issues Statement on Introduction of the State Department Authorization Act,”  September 9, 2022, House Foreign Affairs Committee.

Courtney Bublé, “VOA’s Leader Talks About Navigating Employee Morale, International Crises, and More,”  August 23, 2022, Government Executive.

Anthony J. Blinken, “Naming Ambassador Nina Hachigian as Special Representative for Subnational Diplomacy,”  October 3, 2022, US Department of State.

Sarah Cook, Agneli Datt, Ellie Young, and BC Han, “Beijing’s Global Media Influence 2022: Authoritarian Expansion and the Power of Democratic Resilience,”  September 2022, Freedom House; Liam Scott, “China’s Global Media Influence Campaign Growing, Says Freedom House,”  September 8, 2022, VOA.

Deidi Delahanty, “FSO Selection: Changing the Path to the Oral Assessment,”  October 2022, Foreign Service Journal.

David Ellwood, “From Elizabeth II to Charles III: A Triumph of British Ceremonial and Soft Power,”  September 26, 2022, CPD Blog, USC Center on Public Diplomacy.

Christine Emba, “The World Is Taking America’s Decline Seriously. We Should Too,”  August 29, 2022, The Washington Post. 

David Folkenflik, “Trump’s VOA Chief Paid ‘Extravagantly’ to Investigate Critics: Watchdog,”  August 19, 2022, NPR.

Robert Groves, “When Does A[n] Academic Field Become a Field?”  August 28, 2019, The Provost’s Blog, Georgetown University.

Jory Heckman, “State Dept’s Top HR Official Outlines Vision to Rebuild Diplomatic Workforce,”  August 18, 2022, Federal News Network.

“HJD Diplomacy Reading Lists,”  September 2022, The Hague Journal of Diplomacy.

Robin Holzhauer, “More Americans Seem to Appreciate Diplomacy. Is That Enough?”  September 11, 2022, Diplomatic Diary.

Steve Kelman, “A U.S. Diplomatic Organization That Works,”  September 19, 2022, FCW.

David Klepper, “Russia Finding New Ways to Spread Propaganda Videos,”  October 5, 2022, Associated Press.

David Montgomery, “Can Antony Blinken Update Liberal Foreign Policy for a World Gone Mad,”  August 22, 2022, The Washington Post Magazine.

Ellen Nakashima, “Pentagon Opens Sweeping Review of Clandestine Psychological Operations,”  September 19, 2022, The Washington Post.

Raymond Powell, “DOD’s Diplomats Don’t Need More Rank, Just Less Disdain,”  August 18, 2022, Defense One.

Lee Satterfield, “Last Word,”  September/October 2022, Library of Congress Magazine (p. 28).

Christine Shiau, “A Decade After His Death, Ambassador Stevens’ Legacy is More Urgent Than Ever,”  September 8, 2022, The Hill.

Pete Shmigel, “From the UN to The Late Show, Ukraine’s Diplomats Are Winning,”  September 26, 2022, Atlantic Council.

Craig Simon, “Sinclair Lewis and City Diplomacy,”  September 20, 2022, CPD Blog, USC Center on Public Diplomacy.

Matt Stevens, “The New ‘Monuments Officers’ Prepare to Protect Art Amid War,”  August 11, 2022, The New York Times.

Bruce Stokes, “The Decline of the City Upon a Hill,”  October 17, 2022, Foreign Affairs.

Zed Tarar, “Did Email Kill the Diplomat?”  August 16, 2022, ISD, The Diplomatic Pouch.

Tom Temin, “How To Improve the Foreign Service,”  September 26, 2022, Federal News Network.

“US Senate Approves Former VOA Chief to Head US Global Broadcasting,”  September 22, 2022, VOA News; “USAGM Applauds Bipartisan Confirmation of Amanda Bennett to be CEO,”  September 22, 2022, USAGM.

Gem From The Past  

Vincent Pouliot and Jérémie Cornut, “Special Issue: Diplomacy in Theory and in Practice,”  Cooperation and Conflict, 50, no. 3 (September 2015), 297-315. The articles in this seven-year-old compendium continue to provide relevant and interesting ideas as practice theory attracts greater attention in diplomacy studies. In their introductory article, “Practice Theory and the Study of Diplomacy: A Research Agenda,” Pouliot (McGill University) and Cornut (Simon Fraser University) frame two central questions. How can practice theory contribute to an understanding of diplomatic practice? How can what diplomatic practitioners do and say advance research and analysis? They go on to discuss how the dialogue stimulated by these questions contributes to research agendas in a wide variety of contexts. Although they define diplomacy in the vocabulary of authoritative representation of polities, relations between polities, and a political process linked to governing, their approach has plenty to offer trending research agendas in the societization of diplomacy.

Other articles include:

Geoffrey Wiseman, (DePaul University), “Diplomatic Practices at the United Nations.”

Andrew F. Cooper (University of Waterloo) and Vincent Pouliot, “How Much Is Global Governance Changing? The G20 as International Practice.”                                                                   

Christian Lequesne, (CERI – Sciences Po), “EU Foreign Policy Through the Lens of Practice Theory: A Different Approach to the European External Action Service.”                            

Merje Kuus, (University of British Coumbia), “Symbolic Power in Diplomatic Practice: Matters of Style in Brussels.”

Jérémie Cornut, “To Be a Diplomat Abroad: Diplomatic Practice at Embassies.”

Patricia M. Goff (Wilfred Laurier University), “Public Diplomacy at the Global Level: The Alliance of Civilizations As a Community of Practice.”

An archive of Diplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy, and the Public Diplomacy Council of America.

Issue #113

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Kadir Jun Ayhan, “An English School of International Relations Approach to Public Diplomacy: A Public Diplomacy Framework for Global Governance Issues,” Journal of Public Diplomacy 2, No. 1 (July, 2022): 1-5. In his lead editorial in the Journal’s current issue, JPD’s editor-in-chief calls for public diplomacy scholars to place greater emphasis on “the political side of public diplomacy” and international relations theory. Specifically, Ayhan (Ewha Womans University, Seoul) advances a public diplomacy framework for global governance issues that builds on the English School in IR studies and James Pamment’s ideas on the intersection of international development and public diplomacy. His framework identifies priorities and implications for public diplomacy and global governance in the context of the English School’s core categories: the international system, international society, and world society. His intent is to stimulate discourse among scholars and practitioners on the value of supplementing a vast communications scholarship in public diplomacy with greater attention to IR theory and the interactive practices of national, international, and transnational actors in global governance.

Kudos to JPD as it launches its second year as a highly promising and well-regarded open access publication. The Journal seeks submissions (younger scholars are welcome) and ideas for special issues. It recently issued a call for a special issue on African public diplomacy. Articles in the current issue include:

Tugce Ertem-Eray (NC State University) and Eyun-Jung Ki (University of Alabama), “Foreign-Born Public Relations Faculty Members’ Relationship with their Universities as a Soft Power Resource in U.S. Public Diplomacy.”

Nicolas Albertoni (Catholic University of Uruguay), “Exploratory Insight into the (Un)intended Effects of Trade Policy in Public Diplomacy.”

Joyce Y.M. Nip (University of Sydney) and Chao Sun (Sydney Informatics Hub, University of Sydney), “Public Diplomacy, Propaganda, or What? China’s Communication Practices in the South China Sea Dispute on Twitter.”

Di Wu (Tongji University) and Efe Sevin (Towson University), “Neither External nor Multilateral: States’ Digital Diplomacy During Covid-19.”

Sohaela Amiri (USC Center on Public Diplomacy), “Understanding the Dynamics between U.S. City Diplomacy and Public Diplomacy.”

Rachel Naddeo and Lucas Matsunag (Tohoku University), “Public Diplomacy and Social Capital: Bridging Theory and Activities.”

Carla Cabrera Cuadrado (Universidad de Valencia), book review essay on City Diplomacy: Current Trends and Future Prospects (1st edition), edited by Sohaela Amiri and Efe Sevin, Palgrave Macmillan, 2020; Urban Diplomacy: A Cosmopolitan Outlook, by Juan Luis Manfredi-Sánchez, Brill, 2021; City Diplomacy: From City-States to Global Cities, by Raffaele Marchetti, University of Michigan Press, 2021.  

Joel Day, Building a Citywide Global Engagement Plan, CPD Perspectives, USC Center on Public Diplomacy, February 2022. In this thoughtful and well-organized study,Day (USC CPD and UC San Diego) presents three analytical categories through which to advance knowledge about city diplomacy. First, he argues the central motivation in today’s global engagement of cities is grounded in governance choices broader than traditional drivers of cultural exchange and protocol – (1) diplomacy that advances a city’s competitiveness in the international political economy or (2) diplomacy that seeks global relationships that improve the welfare of a city’s residents. Decisions rest on establishing priorities and the possibility of doing both. Second, he provides a list of five practical steps for local leaders contemplating a decision to engage globally. A “who, what, when, where, and why” guide for planners based on specific issues in modern cities. Third, his study develops a research agenda for scholars that emphasizes the importance of building a longitudinal data set that examines the actors, actions, targets, motivations, and outcomes of city diplomacy over time. Scholars and practitioners will find Day’s study a useful addition to the literature.

James Der Derian and Alexander Wendt, eds., Quantum International Relations: A Human Science for World Politics, (Oxford University Press, 2022). Science and technology not only shape diplomacy’s tools, they provide historically contingent metaphors for understanding diplomacy. Newton’s mechanistic physics gave meaning to government-to-government relations, balance of power, correspondence to an intrinsic reality “out there,” and rational choice diplomacy. When science becomes outdated, theorists adopt alternative vocabularies. Notably it was former Secretary of State George Shultz who introduced the term “quantum diplomacy” in 1997 (see Gem from the Past below). A quarter century later, quantum theory has emerged in international relations and diplomacy in the speculative insights of diplomacy scholar and filmmaker James Der Derian (University of Sidney), IR theorist Alexander Wendt (Ohio State University), and similarly inclined scholars in these essays. As the editors and former diplomat Stephen J. Del Rosso in his Foreword contend, their aim is to examine questions drawn from the application of quantum physics to world politics and diplomacy. What ideas are generated? How might quantum technologies interact with other technologies? How do they illuminate computing, communications, control, and artificial intelligence in ways of value to practitioners?  Are social media and data mining creating quantum effects in politics, war, and diplomacy? What are ethical consequences? Their multidisciplinary compendium looks cautiously and non-polemically at these issues. See also James Der Derian and Alexander Wendt, “‘Quantizing International Relations’: The Case for Quantum Approaches to International Theory and Security Practice,” Security Dialogue, 2020, Vol. 51(5), 399-413; and Stephen J. Del Rosso, “Making the Case for Quantum International Relations,” Carnegie Corporation of New York, June 2, 2022.

As scholars and diplomats lean into the quantum approach beyond metaphor, several practical concerns arise. What kinds and levels of subjectivity are embedded in data? How does big data create knowledge that can be incorporated effectively into diplomatic discourse and behavior? Hannah Arendt argued perceptively in The Human Condition (1958) that even if powerful technologies create potentially useful knowledge and thought, they can diminish agency and speech. Can we act on these technologies in politically meaningful ways? Consider also the qualities of good political judgment raised in Isaiah Berlin’s essay “On Political Judgment.” Politics and diplomacy require “practical wisdom, practical reason, perhaps, a sense of what will ‘work,’ and what will not.” A “great deal in practice,” Berlin argued, “cannot be grasped by the sciences.”

Peter Finn and John Maxwell Hamilton, “U.S. Was Targeted with Foreign Propaganda and Disinformation in WWI,” The Washington Post, June 4, 2022. Finn (the Post’s national security editor) and Hamilton (Louisiana State University and author of Manipulating the Masses: Woodrow Wilson and the Birth of American Propaganda) report on their discovery of American journalist Herbert Corey’s memoir in the Library of Congress, which they edited, annotated, and published as Herbert Corey’s Great War: A Memoir of World War I by the American Reporter Who Saw It All (LSU Press, 2022). Corey, considered “the dean of the correspondents with the American Army,” is interesting for his coverage of ordinary soldiers and civilians; his frustrations with the military’s press controls; and his insights into British influence directed at American officials and opinion leaders, particularly planted stories in the press and censorship achieved by “rewriting correspondents’ stories, a practice Corey exposed.” 

Zach Hirsh, “Elise Stefanik’s Defense of Trump Around Jan. 6 Clouds Her Pro- Democracy Work Abroad,” Morning Edition, National Public Radio (NPR), June 20, 2020. America’s democratizers have long been challenged by double standards: when the US simultaneously soft pedals democracy in some countries and vigorously supports it in others, or interferes in election outcomes for geopolitical or economic reasons. Now they face double standards at home. NPR’s case in point – US House Republican leader Elise Stefanik’s assault on the legitimacy of the 2020 presidential election and continued membership on the board of the National Endowment for Democracy (NED). See also Daniel Lippman, “Elise Stefanik’s post on democracy group board sparked a staff uproar,” Politico, June 17, 2021. Many on NED’s staff voiced strong written dissent. However, NED’s leadership and leading democracy scholars such as Larry Diamond argue removing Stefanik would threaten NED’s funding and work abroad. She remains on NED’s board (her membership renewed for a second term in January 2022) espousing its core values abroad while undermining them at home. See also Larry Garber and Edward McMahon, “US Election Deniers Promoting Democracy Abroad Defies Reason,” The Hill, July 16, 2022.

Learning Agenda 2022-2026, US Department of State, June 2022. The Department’s report was issued in response to Congress’s “Evidence Act” (2018) requiring federal agencies to answer questions relevant to achieving strategic objectives. It also seeks to bolster Secretary of State Blinken’s modernization goals. The report lists eight broad questions relating to diplomatic interventions, foreign assistance, climate, global pandemics, global disinformation, customer service for US citizens, risk management, and performance management and evaluation. Public diplomacy appears as a sub-question within the framework of diplomacy intervention. Tools identified for attention are “1) digital communication campaigns; 2) short-term and long-term cultural exchanges; 3) media literacy and journalism programs; and 4) methodological approaches to evaluating public diplomacy performance.” The report is interesting for its framing of US diplomacy, its generalizations and goals, and its structural implications. Missing is discussion of the leadership, hard choices, and cost-benefit tradeoffs required for an operational roadmap. The Learning Agenda was launched at Harvard’s Kennedy School by Under Secretary of State for Political Affairs Victoria Nuland.  See also the Learning Agenda of State’s Bureau of Educational and Cultural Affairs’ Evaluation Division. 

W. P. Malecki and Chris Voparil, eds., What Can We Hope For? Essays on Politics / Richard Rorty (Princeton University Press, 2022). Richard Rorty, an influential voice of American pragmatism, left a powerful legacy when he died in 2007. Teacher. Public intellectual. Cultural critic drawn to narratives and conversations. Skeptic of universal truths. Progressive democrat wary of identity politics but deeply committed to democracy, reduction of cruelty, and concrete political agendas. Author of Achieving Our Country (1998), Contingency, Irony, and Solidarity (1989), and many other books. In this collection Malecki (University of Wroclaw, Poland) and Voparil (Union Institute & University, Cincinnati) compile 19 of Rorty’s essays on American and global politics, four previously unpublished, others hard to find. Four stand out. In “Rethinking our Democracy” (1996), suspicious of alternatives, he argues the case for democracy in addressing global crises despite its current dysfunctions. In “The Unpredictable American Empire” (2003), he despairs of the “iron triangle that links corporations, the Pentagon, and the House and Senate Armed Services Committees,” but calls for an activist reform agenda around which leftist intellectuals and the American people might rally. His essay, “Looking Backward from the Year 2096” (1996) warns of “automatic weapons freely and cheaply available,” vulnerability to “dictatorial takeover,” and the breakdown of citizenship and democratic institutions. In “Does Being an American Give One a Moral Identity?” (1998), he connects a country that “has been racist, sexist, homophobic, imperialist” with a country capable of reform “over and over again.” Rorty’s essays are prescient and valuable in thinking about the problems of democracy, populism, climate, inequality, American exceptionalism, and other contemporary challenges.

Ilan Manor, Exploring the Semiotics of Public Diplomacy, CPD Perspectives, USC Center on Public Diplomacy, April 2022. Manor (University of Oxford) looks at how diplomats use visuals on social media platforms to influence views of digital publics. His article opens with comments on how diplomats practice visual narration in online public diplomacy campaigns. Then, borrowing semiotics ideas of Roland Barthes, he investigates how diplomats use visuals “as ideological devices” to advance norms, values, and offline policy goals. Manor’s objective is to explore diplomats’ intent through interviews with practitioners associated with social media campaigns in foreign ministries in Israel, the UK, and Lithuania. The article contains a literature review and his account of how diplomats’ use of social media platforms “has advanced from reactive to proactive digitalization.” It also points to research opportunities: application of his methodology to other cases, assessment of links between online and offline outcomes in digital campaigns, and ways ministries of foreign affairs institutionalize visual narration practices. Researchers might also compare diplomacy’s use of digitalized visual narratives with earlier visual narratives used in analog technology platforms, the strengths and limitations of the Barthes semiotics ideas, and the wealth of empirical evidence generated by war in Ukraine.

Joyce Y.M. Nip and Chao Sun “Public Diplomacy, Propaganda, or What? China’s Communication Practices in the South China Sea Dispute on Twitter,” Journal of Public Diplomacy 2, no. 1, (July, 2022): 43-68. Nip and Sun (University of Sydney) explore how modes of communication on social media contribute to public diplomacy in the context of China’s #SouthChinaSea conversations on Twitter. Their article seeks to answer a primary research question: What model of public diplomacy best describes China’s communication? Sub-research questions include: “(1) Who are China’s key actors in the issue, and to what extent are non-state actors involved? (2) To what extent do China’s actors conduct monologic, dialogic, and network communication with other users? (3) How sustained is Chinese actors’ dialogic and network communication with the same users over time?” Their article blends a theoretical discussion of public diplomacy models – identified as “PD white propaganda,” “relational PD,” and “network/collaborative PD” – with empirical research on China’s use of Twitter in the South China Sea dispute.  

Michael S. Pollard, Charles P. Ries, and Sohaela Amiri, The Foreign Service and American Public Opinion: Dynamics and Prospects, (RAND, 2022). This report by RAND researchers, with support from the Una Chapman Cox Foundation, examines American public opinion relating to diplomacy and the Foreign Service. Methods included opinion surveys and moderated on-line focus groups. The report produced evidence that Americans overall had generally favorable attitudes toward US diplomats but also a “limited understanding of what diplomats actually do, how they are selected, and how diplomacy interacts with other elements of America’s national security establishment.” Among other findings: 

·      Greater awareness of “helping citizens abroad” than other diplomatic functions; 

·      High priority given to “understanding of global affairs” and “negotiating” as important diplomatic skills; 

·      Low priority given to “public speaking,” “bravery,” “discipline in following instructions,” and “empathy;”

·      Over 65% believe diplomacy contributes to national security;

·      More than 40% think it is “better for diplomats to lead efforts abroad” (compared with 20% favoring the military and the rest no opinion);

·      A preference for keeping spending on foreign affairs “about the same” with “relatively more support for cutting than adding to funding in 2020.” 

The report addressed implications for creating better understanding of diplomats and diplomacy.

Maria Repnikova, “The Balance of Soft Power: The American and Chinese Quest to Win Hearts and Minds,”  Foreign Affairs, July/August 2022, 44-51. After a brief overview of the soft power ideas of Joseph Nye, Repnikova (Georgia State University) profiles the different ways in which the US and China interpret and operationalize the concept. For example, the US prioritizes democratic values and institutions. China focuses on integrating cultural and commercial agendas. Although many view the two soft power agendas as competitive, Repnikova argues people in many parts of the world view them as complementary. “They are perfectly happy to have both the Americans and the Chinese seduce them with their respective visions and values.” Both soft power agendas face problems she concludes. For China, concerns are raised about the effectiveness of its COVID-19 vaccines and the pedagogy of its education programs. The US suffers from inconsistency between its emphasis on democratic values and democratic erosion, racial discrimination, and attacks on reproductive rights at home.

Dan Spokojny, “Doctrine for Diplomacy: To Remain Relevant, the U.S. State Department Needs a New Statecraft,”  August 10, 2022, War on the Rocks.  Spokojny (founder and CEO of fp21) argues “It is time to start treating the conduct of diplomacy as a profession with its own standards, methodologies, and skills.” Building on US military ideas about doctrine, he observes that its power comes not from a single definition but “from its ability to help an organization achieve results.” Diplomats should feed experiences into a systematic body of knowledge that bridges divides between policymaking and research, and between thought and action. Spokojny’s persuasive article takes on the skepticism of diplomats who resist generalized learning, codified knowledge, and evaluation. “Creating a doctrine for diplomacy,” he maintains, “will improve the quality, accountability, and effectiveness of American foreign policy.

Dan Spokojny and Alexandra Blum, “Let’s Get Serious About Research for Diplomacy: A Proposal for a Foreign Policy-focused FFRDC,”  fp21, July 18, 2022. Spokojny (fp21 CEO) and Blum (UC Berkeley) argue that although the State Department is committed to responding to important research questions framed in its Learning Agenda, 2022-2026, it lacks capacity to do so. Most diplomats lack the time and training. No State office is equipped to support research of this scale. Their proposal: create a State sponsored Federally Funded Research and Development Center (FFRDC) for US foreign policy. FFRDCs – public-private research organizations funded by but located outside government – currently support the research needs of 15 departments, including ten sponsored by the Defense Department. Their proposal discusses structural issues, research needed for diplomacy and foreign policy, and a key separation between research and policymaking. 

Excellent idea. It has been recommended before in the context of diplomacy’s public dimension. Two year-long Defense Science Board Task Force studies in the 2000s – the work of career public diplomacy practitioners, military officers, and scholars – recommended an FFRDC for State, a Center for Global Engagement. Report of the Defense Science Board Task Force on Strategic Communication (2008), pp. xiv-xv, 89-93 and Report of the Defense Science Board Task Force on Strategic Communication (2004), pp. 6-8, 69-70. Kristin Lord’s Brookings report, Voices of America: U.S. Public Diplomacy for the 21st Century (2010),pp. 17-30, called for a 501(c)(3) organization. 

In 2010, the Wilson Center convened a broad coalition of leading advocates in Washington to create a business plan leading to a Center for Strengthening America’s Global Engagement (SAGE). Former Secretaries of Defense and State, William Perry and Condoleezza Rice, were honorary co-chairs. These were serious voices. But their efforts did not prosper. The State Department and most career diplomats were not interested. The Wilson Center’s Sage project also provided a list of reports with similar recommendations prepared by the Council on Foreign Relations, Public Diplomacy Council, RAND Corporation, Heritage Foundation, and other organizations.

George Stevens, Jr., My Place in the Sun: Life in the Golden Age of Hollywood and Washington, (University Press of Kentucky, 2022). Diplomacy enthusiasts will find Stevens’ entire narrative of interest, especially the account of his years as head of the Motion Picture Service in Edward R. Murrow’s US Information Agency. There he oversaw the production of award winning documentaries that included Charles Guggenheim’s “Nine From Little Rock” (1964) and Bruce Hershensohn’s “Years of Lightening, Day of Drums”(1964). Stevens spoke about his years at USIA in an hour-long discussion with historian Nick Cull in an event co-sponsored by the Public Diplomacy Council of America and USC Center on Public Diplomacy.

Zed Tarar, “The State Department Needs True Generalists to Succeed,” May 12, 2022; “The State Department’s Generalists are Withering on the Vine,” May 19, 2022; “For the State Department’s Generalists, When Is Quitting the Answer,” May 26, 2022, The Diplomatic Pouch Blog, ISD, Georgetown University. Career US diplomat Tarar continues his assessment of the State Department. His blogs in this miniseries make a case for three propositions. First, building on ideas in David Epstein’s book Range, generalists are good fits for domains without rigid rules. In 21st century international affairs, they often outcompete narrowly specialized colleagues. Second, diplomats in volatile and ambiguous settings, diplomacy’s normal context, require cognitive frames achieved through interdisciplinary professional development and diverse experiences outside government. A requirement unmet by the Department’s long-standing and continuing lip service to mid-career professional education. Third, for those who choose to leave diplomacy after 10-12 years, “Saying goodbye is hard,” but often “the best course of action for long term growth.” Experienced diplomats underestimate the considerable skills they bring to civil society and the private sector.

US Advisory Commission on Public Diplomacy, “ACPD Official Meeting Minutes: June 1, 2022,” Transcript. The Commission’s meeting focused on business and cultural dynamics in city diplomacy. A panel, moderated by executive director Vivian S. Walker, included Tony Pipa, Senior Fellow, Brookings Institute, Center for Sustainable Development; Christopher Olson, Director of Trade & International Affairs, City of Houston; Vanessa Ibarra, Director of International Affairs, City of Atlanta; and Sherry Dowlatshahi, Chief Diplomacy & Chief Protocol Officer, City of San Antonio. The panel’s discussion expanded on issues developed in the Commission’s report, Exploring U.S. Public Diplomacy’s Domestic Dimensions: Purviews, Publics, and Policies, April 25, 2022.

Recent Items of Interest

Advance Articles, 2022, The Hague Journal of Diplomacy.

Sohaela Amiri, “Dynamics Between City Diplomacy and Public Diplomacy,”  August 8, 2022,CPD Blog, USC Center on Public Diplomacy.

Andy Blatchford, “Behind Joly’s Plan to Modernize Canadian Diplomacy,” May 31, 2022, Politico.

Broadening Diplomatic Engagement Across America,  Report of the Truman Center City & State Diplomacy Task Force, June 2022.

James Careless, “Hot Debate on Shortwave Revival Continues,”  May 12, 2022, RadioWorld.

Nicholas J. Cull, “Why the Office of War Information Still Matters,”  June 2022, The Foreign Service Journal.

Renee Earle, “A Salute to Cultural Diplomacy and Those Who Make It Possible,”  August 2022, American Diplomacy

Anastasia Edel, “The Door Between Russia and America Is Slamming Shut,”  June 9, 2022, The New York Times.

David Ellwood, “Narratives, Propaganda & “Smart” Power in the Ukraine Conflict, Part I: Narrative Clash,” July 19, 2022; “Narratives, Propaganda & “Smart” Power in the Ukraine Conflict, Part 2: Inventing a Global Presence,” July 21, 2022, CPD Blog, USC Center on Public Diplomacy.

Willow Fortunoff, “Mayors Are Quickly Becoming International Diplomats. The US Can Help Them Thrive,”  July 6, 2022, Atlantic Council.

Jory Heckman, “State Department Rethinks How It Vets Foreign Service Candidates To Diversify Ranks,”  June 10, 2022, Federal News Network.

Jessica Jerreat, “Nomination Hearing Set for Biden’s Pick to Lead USAGM,”  June 7, 2022, VOA. 

Sam Knight, “Can the BBC Survive the British Government,”  April 18, 2022, The New Yorker.

Joseph Lieberman and Gordon Humphrey, “It’s Time to Open a New Front Against Putin Inside Russia,”  July 9, 2022, The Hill.

Michael Lipin, “Biden’s USAGM Nominee Bennett Wins Senate Committee Approval,”  June 23, 2022, VOANews

Larry Luxner, “Ambassador Oversight Act Aims For More Qualified US Diplomats Abroad,”  June 22, 2022, The Washington Diplomat; Senator Tim Kaine (D-VA), “S.4205 –  Ambassador Oversight and Transparency Act.”

Williams S. Martins and Daria Gasparini, “OWI and the ‘Battle of Sweden,’”  June 2022, The Foreign Service Journal.

Michael T. McFaul (R-TX), Letter to Senator James Risch (R-ID) regarding Amanda Bennett’s nomination to be CEO, US Agency on Global Media, June 9, 2022. 

Lia Miller, “Why Exchange Programs Can ‘Make Dreams Come True,”  July 10, 2022, Diplomatic Diary.

Stephen Lee Myers and Eileen Sullivan, “Disinformation Has Become Another Untouchable Problem in Washington,”  July 6, 2022, The New York Times.

Christopher Paul and Matt Armstrong, “The Irony of Misinformation: USIA Myths Block Enduring Solutions,”  July , 2022, 1945 blog; Matt Armstrong, “False Myths About USIA Blind Us to Our Problems…And to Possible Solutions,” July 7, 2022, MountainRunner.us.

Michael Pollard and Charles P. Ries, “Do Americans Know Who Their Diplomats Are? Or What They Do?” June 18, 2022, The Hill.

Jimmy Quinn, “Senate Advances Biden’s Global-Media Nominee Amid Mounting Conservative Criticism,”  June 27, 2022; “Why is Biden’s Global-Media Nominee Getting the Kid-Glove Treatment?”  June 15, 2022; “The Campaign Against Biden’s Nominee to Head U.S. Agency for Gobal Media,”  June 6, 2022, National Review.

“Review of the Recruitment and Selection Process for Public Members of Foreign Service Selection Boards,” May 2022, Office of Inspector General, Department of State; Nahal Toosi, “Watchdog Raises Flags About Nepotism, Incompetence on State Department Promotion Panels,”  May 25, 2022, Politico.

Conor Skelding and Mary Kay Linge, “State Department Dumbing Down Its Diplomat Applications,”  May 28, 2022, New York Post.

“Special Issue: Moving Public Diplomacy Research Forward: Methodological Approaches,” 18, no. 2, September 2022, Place Branding and Public Diplomacy.

Tara Sonenshine, “America Could Use a Little Jazz Diplomacy,”  August 6, 2022, The Hill. 

Roger Stahl, “Why Does the Pentagon Give a Helping Hand to Films Like ‘Top Gun’?”  May 30, 2022, Los Angeles Times.

Jon Temin, “City and State Diplomacy Are Key To Saving U.S. Foreign Policy,”  July 2, 2022, The Hill.

John C. Thomson, “Restarting Educational Exchanges with China After the Cultural Revolution,”  August 2022, American Diplomacy.

Nahal Toosi, “A Netflix Show Starring Keri Russel Stirs Buzz Among U.S. Diplomats,”  July 31, 2022, Politico.

Tom Wadlow, “U.S. Dept of State: Keeping Diplomacy Connected,” August 4, 2022, B2eMedia.   

Walker, Vivian T., “‘The Wine-Dark Sea’ of the Information Age,”  July 7, 2022, CPD Blog, USC Center on Public Diplomacy.

Samuel Werberg, “How to Communicate Official Policy to a Globalized World,”  May 29, 2022, Diplomatic Diary, Washington International Diplomatic Academy.

Lauren C. Williams, “Cyber Ambassador Pick Wants to Bring ‘Coherence’ to Tech Diplomacy Efforts,”  August 3, 2022, Defense One; Tim Starks, “Cyber Ambassador Could Soon Take on a World of Challenges,”  August 2, 2022, The Washington Post.

Gem From The Past  

George P. Shultz, “Diplomacy in the Information Age,” Keynote Addresses from the Virtual Diplomacy Conference, US Institute of Peace, Washington, DC, April 1, 1997. Precisely a quarter century ago the United States Institute for Peace (USIP) convened its Virtual Diplomacy conference in Washington on challenges posed by communication and information technologies. Former Secretary of State George Shultz spoke about what remained unchanged in diplomacy (a fundamental human activity conducted between people and governing entities by diplomats speaking with authority), what was new (pervasive, fast, and cheap mediated information), and an imagined future (diplomacy increasingly in the public domain). Influenced by Stanford University physicist Sidney Dell, Shultz coined the term “quantum diplomacy.” He pointed to the quantum theory axiom that “when you observe and measure some part of a system, you inevitably disturb the whole system.” The process of observation and selectivity (such as a TV camera in some chaotic event), he asserted, causes distortions in systems (such as diplomacy) in which information and knowledge are raw materials. Other still valuable keynote speeches were delivered by USIP president Richard Solomon, “The Information Revolution and International Conflict Management,” and former Citicorp / Citibank CEO Walter Wriston, “Bits, Bytes, and Diplomacy.”

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy, and the Public Diplomacy Council of America.

Issue #112

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Anne Applebaum, “There Is No Liberal World Order,” The Atlantic, May 2022, 9-12. Atlantic staff writer Applebaum makes five claims in the context of lessons from Ukraine. Four concern the necessity of enforcing liberal world order rules, downsides of trading with autocrats, dramatically shifting sources of energy, and serious attention to teaching, debating, improving, and defending democracy. A fifth is the “need to pull together the disparate parts of the U.S. government that think about communication, not to do propaganda but to reach more people around the world with better information and to stop autocracies from distorting that knowledge.” Her toolkit: a Russian language television station to compete with Putin’s propaganda; more programming in Mandarin and Uyghur; increased programming and research spending for RFE/RL, Radio Free Asia, and Radio Marti; rethinking education and culture (“So much of what passes for cultural diplomacy runs on autopilot.”); a Russian language university in Vilnius or Warsaw for thinkers and intellectuals leaving Moscow; and more spending on education in Arabic, Hindi, and Persian. Her organizational model is the way Americans “assembled the Department of Homeland Security out of disparate agencies after 9/11.”

Eliot A. Cohen, “The Return of Statecraft: Back to Basics in the Post-American World,”  Foreign Affairs, May/June 2022. Cohen (Johns Hopkins University) makes two arguments in this article. First, grand strategy and general principles are little help in devising policies and making decisions in a world shaped by contingencies, personalities, and events that surprise. Second, priority attention to US statecraft and an audit of its architecture are required for the quick pragmatic decisions needed in today’s chaotic reality. Cohen gives the US Marine Corps high marks as the only national security actor to engage in “harsh self-scrutiny.” His agenda for better diplomacy includes the following. The US “might revive the US Information Agency.” (As with most recent head fakes in this direction he offers no ideas as to its merits or feasibility.) More persuasively, he argues it is long past time to invest heavily in professional education and development – including “creating a state-run academy for foreign policy professionals from across government.” Cohen also calls for restoring procedural competence by repairing the “broken” system for appointing professionals to top posts in the State Department and Pentagon, and fewer political appointees to ambassadorships and the upper echelons of government.

Luiza Duarte, Robert Albro, and Eric Hershberg, “Communicating Influence: China’s Messaging in Latin America and the Caribbean,” Center for Latin American and Latino Studies (CLALS), American University, February 2022. The authors, researchers at American University’s CLALS, examine ways China has used soft power to expand its influence in the region. Their report focuses on four topics. (1) China’s public diplomacy “with Chinese characteristics” and the role of Confucius Institutes. (2) Technology and the “Digital Silk Road.” (3) China’s Covid-19 diplomacy in the region. (4) The growing presence of China’s state media. The authors conclude China’s government, state media, and corporations are promoting narratives in the region that are gaining sophistication in format and content – and point to the need for further research on their impact. The report was supported with funding from the Institute for War & Peace Reporting and the Department of State. CLALS researchers and outside collaborators have written separate case studies on China’s engagement with Argentina, Brazil, Chile, and El Salvador. Links can be downloaded here.

Natalia Grincheva, “Beyond the Scorecard Diplomacy: From Soft Power Rankings to Critical Inductive Geography,” Convergence: The International Journal of Research Into New Media Technologies, 2022,Vol. 28(1), 70-91. Grincheva (University of Melbourne) begins this article with a definition of data visualization: “a use of computation techniques to display data in order to illustrate relationships, phenomena, or causations.” She then offers a critique of Portland Soft Power 30, a ranking index that compares countries’ soft power resources based on metrics in six domains: political institutions, cultural appeal, diplomatic networks, higher education, economic models, and digital global engagement. Global ranking systems, she argues, suffer from “simplistic quantifications,” “inaccurate causality . . . from resources to outcomes,” and reduction of “complex reality to a preferred interpretation” that projects Western values and neoliberal policy reforms. To overcome problems of data visualization and pitfalls of ranking soft power through “whole country” measuring, she explores two alternatives. An inductive geo-visualization framework attentive to variables overlooked in soft power rankings. And a “Deep mapping” method used to integrate different types of data through cartographic display of multiple layers for each country, geographical spread and reach, and how actors’ soft power changes across different countries.

Marcus Holmes, Face-to-Face Diplomacy: Social Neuroscience and International Relations,(Cambridge University Press, Paperback, 2019). At a glance, this book seems a perfect fit for public diplomacy’s “last three feet” devotees. Then on first inspection, perhaps not, since its focus is on the summit diplomacy of leaders. But on a close read there is much that is relevant to concepts and practice in diplomacy’s public dimension even though this is not the book’s purpose. Holmes (College of William and Mary) is concerned to show how psychology and neuroscience can be used to challenge the “problem of intentions” in face-to-face diplomacy – meaning “it is difficult, if not impossible to look inside the minds of other people in order to experience what they are thinking.” His book offers a theory of how face-to-face interaction can overcome the problem by allowing participants to simulate the specific intentions of others using a “mirroring system” – a brain structure that “is able to pick up on microchanges in facial expressions and realize subtle shifts in the emotional states of others that conveys their levels of sincerity.” Holmes argues his theory is applicable in a wide range of diplomacy contexts. He explains his theory in the introduction and opening chapter. The rest of the book is devoted to discussing four case studies of summit diplomacy: interactions between Mikhail Gorbachev and Ronald Reagan at the end of the Cold War, George H. W. Bush’s and James Baker’s interactions with Gorbachev on the reunification of Germany, the Camp David Accords between Israel and Egypt mediated by Jimmy Carter, and the problem of deception in Neville Chamberlain’s face-to-face meeting with Adolph Hitler in Munich. These chapters reward both as evidence for his theory and as well-researched inquiries into summit diplomacy.

Dimitra Kizlari and Domenico Valenza, “A Balancing Act? Inter-Ministerial Co-operation in the Work of Cultural Attachés,” The Hague Journal of Diplomacy, 16 (2021), 493-518. Although Kizlari (University College London) and Valenza (Ghent University) place their research in three European cases – Italy, the Netherlands, and Sweden – their excellent article has broad global relevance to the study of cultural diplomacy. The authors analyze practices and discourses in the interactions of Ministries of Foreign Affairs (MFA) and Ministries of Culture (MoC) in five areas: appointments, hierarchy, funding, agenda-setting, and evaluation. In Italy, cultural attachés, exclusively linked to the MFA, cooperate with other ministries ad hoc. In Sweden and the Netherlands, the MFA and MoC create common conditions for cultural attachés in budgeting and planning. The MoC leads coordination in Sweden and the MFA in the Netherlands. Strengths of this article lie in how it frames enduring issues in cultural diplomacy and its use of practitioner interviews to support conceptual claims. Worthy of further study are its observations on how structural arrangements impact utilitarian perceptions of the role of culture in diplomacy and the critical importance of practitioners “on the ground.”

Christian Lequesne, ed., Ministries of Foreign Affairs in the World: Actors of State Diplomacy, (Koninklijke Brill, 2022). In this rich collection, Lequesne (Sciences Po, CERI, Paris) has compiled essays by leading scholars on the comparative roles of ministries of foreign affairs (MFAs) in today’s diplomacy. His goal is to fill a literature gap created by preferences of researchers to study new diplomatic institutions, the rise of new actors and demise of the monopoly MFAs held previously, research challenges in non-democratic states, and MFAs’ characteristic low transparency. Some chapters were published in a special issue of The Hague Journalof Diplomacy in 2020. Others are original. 

— Christian Lequesne, “Ministries of Foreign Affairs: Crucial Institution to be Revisited.”

— Karla Gobo (Higher School of Advertising and Marketing, Rio de Janeiro) and Claudia Santos (Federal University of Paraná), “The Social Origin of Career Diplomats in Brazil’s Ministry of Foreign Affairs: Still an Upper Class Elite.”

— Birgitta Niklasson (University of Gothenburg), “The Gendered Networking of Diplomats.”

— Christian Lequesne, Gabriel Castillo (Sciences Po, CERI Paris), et.al“Ethnic Diversity in the Recruitment of Diplomats: Why Ministries of Foreign Affairs Take the Issue Seriously.”

— Guillaume Beaud (Sciences Po, CERI Paris), “The Making of a Diplomatic Elite in a Revolutionary State: Loyalty, Expertise and Representatives in Iran’s Ministry of Foreign Affairs.”

— Geoffrey Wiseman (DePaul University), “Expertise and Politics in Ministries of Foreign Affairs: The Politician-Diplomat Nexus.” 

— Andrew F. Cooper (University of Waterloo), “The Impact of Leader-Centric Populism on Career Diplomats: Tests of Loyalty, Voice, and Exit in Ministries of Foreign Affairs.” 

— Jorge A. Schiavon (Centro de Investigación y Docencia Económicas, Mexico) and Bruno Figueroa (Ministry of Foreign Affairs, Mexico), “The Impact of Globalization and Neoliberal Structural Reforms on the Mexican Ministry of Foreign Affairs.” 

— Kim B. Olsen (Danish-Arab Partnership Program, Tunis), “Implementing the EU’s Russia Sanctions: A Geoeconomic Test Case for French and German Ministries of Foreign Affairs.” 

— Pierre-Bruno Ruffini (University of Le Havre), “Ministries of Foreign Affairs and the Challenge of Science Diplomacy.” 

— Jan Melissen (University of Leiden), “Consular Diplomacy in the Era of Growing Mobility.” — Casper Klynge (Microsoft, Brussels), Mikael Ekman, and Nikolaj Juncher Waedegaard (Ministry of Foreign Affairs, Denmark), “Diplomacy in the Digital Age: Lessons from Denmark’s TechPlomacy Initiative.” 

— Ilan Manor (University of Oxford) and Rhys Crilley (University of Glasgow), “The Mediatisation of Ministries of Foreign Affairs: Diplomacy in the New Media Ecology.” (full text) 

— Damien Spry (University of South Australia), “From Delhi to Dili: Facebook Diplomacy by Ministries of Foreign Affairs in the Asia-Pacific.” 

— Iver B. Neumann (Fridtjof Nansen Institute, Oslo), “Approaching Ministries of Foreign Affairs Through Ethnographic Work.” 

— Marcus Holmes (The College of William and Mary), “Diplomacy in the Rearview Mirror: Implications of Face-to-Face Diplomacy Ritual Disruptions for Ministries of Foreign Affairs.” 

— Jason Dittmer (University College London), “Distributed Agency: Foreign Policy sans MFA.” (full text) 

— Thierry Balzacq (Sciences Po, CERI Paris), “The Site of Foreign Policy: A Field Theory Account of Ministries of Foreign Affairs.”

“Public Diplomacy for the 2020s and Beyond: Investment in Social Media and Artificial Intelligence Show the Way Ahead,” US State Department Diplomacy Lab, May 2022. This report was written by six American University School of International Service seniors (Nicholas Dohemann, Dexter Hawes, Jenny Jecrois, William Manogue, Bailey Shuster, and Jane Tilles) at the request of State’s Office of Policy, Planning, and Resources for the Under Secretary of Public Diplomacy and Public Affairs. The students’ recommendations include humor in digital diplomacy, short form looping videos, influencer marketing, giveaway marketing, artificial intelligence, and general suggestions for State’s social media and AI strategies. (Courtesy of Sherry Mueller and Tony Wayne)

US Advisory Commission on Public Diplomacy, “ACPD Official Meeting Minutes: February 24, 2022,”  The Commission’s virtual public meeting focused on public diplomacy practice from a field perspective and release of its “2021 Comprehensive Annual Report on Public Diplomacy and International Broadcasting.”  A panel introduced by the Commission’s Executive Director Vivian Walker featured three career diplomats: Ginny Elliott, PAO, US Embassy, Ghana; Shayna Cram, PAO, US Embassy, Kyrgyz Republic; and Tuck Evans, PAO, US Embassy, Guatemala. The Commission’s Senior Advisor Deneyse Kirkpatrick moderated a Q&A. The document is a transcript of their remarks. 

Vivian S. Walker, Kathy R. Fitzpatrick, and Jay Wang, “Exploring U.S. Public Diplomacy’s Domestic Dimensions: Purviews, Publics, and Policies,” US Advisory Commission on Public Diplomacy, April 2022. This Commission report summarizes ideas and challenges in the US government’s increasing use of public diplomacy programs and resources to engage domestic audiences. It is based on a virtual workshop with 45 practitioners, scholars, policy analysts, and journalists in October 2021. The report includes three scene setter remarks: Jennifer Hall Godfrey (former State Department senior official for Public Diplomacy and Public Affairs), “Engaging Americans through Public Diplomacy;” Nicholas J. Cull, (University of Southern California), “Public Diplomacy’s Domestic Dimension: Some Historical Notes;” and Richard Wike (Pew Research Center), “American Public Opinion and International Engagement.” Following are three working group reports. Vivian S. Walker (the Commission’s Executive Director) summarizes views on the scope, authorities, and strategic outcomes of domestic engagement. Kathy R. Fitzpatrick (University of South Florida) discusses the meaning of domestic publics and ways public diplomacy goals could be addressed through outreach to them. Jay Wang (Center on Public Diplomacy, USC Annenberg) summarizes policy and resource questions. The report floats good ideas and raises important unanswered questions. Particularly useful are Nick Cull’s cautions that connect needed rethinking of a hard binary between foreign and domestic with awareness of potential risks grounded partisan politics and historical concerns over domestic engagement.

“U.S. Department of State and U.S. Agency for International Development, Fact Sheet,” U.S Department of State, March 28, 2022.  Numbers tell a story. The combined White House request for State and USAID spending in FY 2023 is $60.4 billion, a 3% increase from FY 2022. The request for national defense spending is $813 billion (including $773 billion for the Pentagon), a 4% increase from FY 2022 and $30 billion more than approved by Congress for this year. State’s budget Fact Sheet itemizes a range of diplomacy and development priorities, including $7.6 billion to “recruit, train, and develop” a workforce that is more reflective of the diversity of the United States. Missing, as fp21 points out, is any mention of Secretary Blinken’s modernization agenda. The absence of any specific mention of public diplomacy is perhaps further evidence that State’s global public affairs and exchanges are mainstreamed in national discourse on diplomacy.

Zed Tarar, “Analysis | Is It Time to Delete Parts of the State Department,”  The Diplomatic Pouch, Institute for the Study of Diplomacy, Georgetown University, March 29, 2022. Tarar, a US Foreign Service officer serving in London, continues to publish imaginative blog posts with this argument for organizational subtraction. He borrows UVA professor Leidy Klotz’s idea that removing elements and frictions from systems can unlock latent productivity gains to make a case for subtraction’s advantage over additive solutions in the Department of State. His examples include reducing the number of Senate-confirmed positions, removing deputy assistant secretary positions, and State’s outsourcing of the task of cost-of-living adjustments. He points to the merger of USIA and State as one possible example of an addition that failed to create efficiencies. Tarar concludes by arguing that the goal is not subtraction per se or reducing complexity; “rather it is to unlock otherwise latent potential.” 

“Truth Over Disinformation: Supporting Freedom and Democracy,”  USAGM Strategic Plan 2022-2066, February 2022. The US Agency for Global Media’s new strategic plan is comparable in substance and format to its predecessor 2018-2022 plan. USAGM’s mission (supporting freedom and democracy) and long-term strategic goals (expanding freedom of information and expression, sharing America’s democratic experience and values), and lists of “impact” and “agility” objectives are similar with nuanced differences in language and context. There is a new impact objective: “Reach and engage underserved audiences, including women, youth, and marginalized populations.” USAGM’s strategic plans, written from a public relations perspective, are informative summaries of what US government media services are doing and what they hope to achieve. They are useful for the general reader, and they provide a long-term outlook that can assist in dealing with the unexpected. But the longer the time horizon, the more unlikely it is that broad strategies can help with practitioner choices on issues shaped by chance, unexpected contingencies, multiple issues, and what others do. Missing in this document is discussion of a strategy to address a repeat of the chaos that occurred when USAGM’s world turned upside down during the eight months of Michael Pack’s tenure as CEO in the Trump administration.

Geoffrey Wiseman, “Expertise and Politics in Ministries of Foreign Affairs: The Politician-Diplomat Nexus,” in Christian Lequesne, ed., Ministries of Foreign Affairs in the World: Actors of State Diplomacy, (Koninklijke Brill, 2022), 119-149. Wiseman (DePaul University) carries forward his contributions to practitioner-oriented diplomatic studies in this compelling examination of interactions of diplomats and political leaders in ministries of foreign affairs (MFAs). In the context of concerns about faltering democracies and politicization of MFAs, he makes three claims. (1) MFAs (and their embassy networks) are important complicated actors constituted by individuals with mixed backgrounds and complex motives and emotions. (2) Diplomats’ interactions with political leaders are consequential for policy formulation and shaping national identities. (3) MFAs and diplomats have an underappreciated capacity for agency and innovation. He develops these claims in exploration of roles MFAs play as policy messengers, shapers, producers, and resisters. The strengths of this well-written chapter are its clear definitions and concepts, evidence from a broad range of cases in pluralistic and authoritarian countries, an extensive bibliography, and numerous pointers to hard questions and agendas for further research. 

Marie Yovanovitch, Lessons from the Edge: A Memoir, (Mariner Books, 2022). Ambassador Yovanovitch’s memoir has value well beyond her celebrity role in Donald Trump’s first impeachment. It is her absorbing account of navigating the State Department’s bureaucracy, overcoming gender discrimination, and lessons learned, first in management and consular assignments in Somalia and London, and then as a political officer in Russia and Canada, DCM in Ukraine, and ambassador in Kyrgyzstan, Armenia, and Ukraine. The first eight chapters fascinate for her blend of the high politics of bilateral relations and challenges of building a Foreign Service career. We gain insights into the nuts and bolts of embassy life, her tribute to Alison Palmer’s pioneering sex discrimination class action lawsuit, the benefits of student and faculty assignments at the National Defense University, Russian disinformation, the importance of mentoring, her own and by others, and how a “rules follower to the core” coped with corruption and political demands. She is generous with praise for those she admires, discreet in comments on peers, and ready to settle a score or two in egregious cases of gender discrimination. The final ten chapters are devoted to her experiences during the Trump administration. Here her patriotism, courage, and grace under extreme pressure shine through. 

Yovanovitch’s interest in diplomacy’s public dimension turns largely on democratization, rule of law, and free market projects in the civil societies of authoritarian countries. As a self-described introvert, speeches and media contacts are not her comfort zone, but she rose to the occasion repeatedly when required. A single reference to cultural diplomacy (her speech celebrating the Kharkiv-Cincinnati Sister City connection) is included, because it was during her remarks that she first learned of the 9/11 attacks. This is not a book to learn about her views on exchanges, broadcasting, and the roles of PAOs. But it is an extraordinarily useful resource for understanding political risks and patterns of practice of career diplomats in modern diplomacy. 

R. S. Zaharna, “A Humanity-Centered Vision of Soft Power for Public Diplomacy’s Global Mandate,”Journal of Public Diplomacy, Vol. 1, No. 2, 27-48. Zaharna (American University) continues her research on a public diplomacy that goes beyond a competitive state-centric perspective and a “traditional diplomacy of imperialism.” Her goal is to expand a vision of soft power grounded in “humankind’s global heritages and evolutionary capacity for cooperation.” The article combines her argument that public diplomacy has failed the Covid-19 test with a comparative analysis of the soft power ideas of Alexander Vuving and Joseph S. Nye, Jr.  

Recent Items of Interest

“AFSA Foreign Service Reform Priorities,”  April 2022, American Foreign Service Association.  

Sohaela Amiri, “Can Los Angeles Help Kyiv?”  April 11, 2022; Mark Kristmanson, “Can City Diplomacy Help Ukraine? Continuing the Conversation,”  April 22, 2022, CPD Blog, USC Center on Public Diplomacy.

Simon Anholt, “The Good Country Index: The End of the Selfish State,” and “The Good Country Index: Edition 1.5,” March 29, 2022, Diplomatic Courier. 

Denise Campbell Bauer, “Fostering Franco-American Exchange for Our Shared Future,”  April 5, 2022, Smithsonian Magazine.

“Franklin and Diplomacy,” Conversation moderated by Judy Woodruff with Ken Burns, Condoleezza Rice, and Nicholas Burns, PBS one-hour video; “Benjamin Franklin: A Film by Ken Burns,” May 2022, PBS four-hour documentary. 

“Bill Burns and the Bear,”  April 9, 2022, The Economist.

Morgan Chalfant and Rebecca Beitsch, “Biden’s CIA Head Leads the Charge Against Putin’s Information War,”  March 13, 2022, The Hill.

Geoffrey Cowan, “Our Secret Weapon Against Putin Isn’t So Secret,”  March 28, 2022, Politico.

M. J. Crawford and Keome Rowe, “Invest in the Next Generation: Ideas From the Entry-Level Group at Mission Pakistan,”  March 2022, The Foreign Service Journal.

Renee Earle, “Don’t Leave the Russian People Behind,”  May 2022, American Diplomacy.

“Exploring the Secretary’s Modernization Agenda: A Q&A with Policy Planning Director Salman Ahmed,” March 2022, The Foreign Service Journal.

Marci Falck-Bados, “SIS Global Leadership Dinner, Student Speech,”  May 2022, American University

Nicholas Cull, “Looking for God at the Dubai Expo,”  May 5, 2022, CPD Blog, USC Center on Public Diplomacy.

Mark Hannah, “Why Is the Wartime Press Corps So Hawkish,”  March 30, 2022, Foreign Policy.

Drew Harwell, “Computer Programmers Are Taking Aim at Russia’s Propaganda Wall,”  March 17, 2022, The Washington Post.

Nikki Hinshaw – Recipient of the 2022 Walter Roberts Public Diplomacy Studies Award,  April 30, 2022, Institute for Public Diplomacy and Global Communication, GWU.

Joe B. Johnson, “New Nonprofit Promotes U.S. Global Engagement: Two Washington-based Organizations Merge,”  April 16, 2022; “PDCA: Strengthening America’s Dialogue With the World,” Public Diplomacy Council of America.

Steve Johnson, “How a Magazine Called ‘Amerika’ Helped Win the Cold War,”  May 15, 2022, Politico. 

Peter Isackson, “Finding a Way to Diss Information,” March 16, 2022; “Try This Game to Evaluate Levels of Disinformation in Times of War,”  March 14, 2022, Fair Observer. 

Thomas Kent, “How to Reach Russian Ears,” March 8, 2022, Center for European Policy Analysis; Evelyn Kent, Quinata Jurecic, and Thomas Kent, “Getting Information Into Russia,” March 24, 2022, The Lawfare Podcast. 

Mark MacCarthy, “Why a Push to Exclude Russian State Media Would Be Problematic for Free Speech and Democracy,”  April 14, 2022, Brookings.

Jan Melissen: Recipient of 2022 ISA Distinguished Scholar Award in Diplomacy Studies, March 28, 2022, University of Leiden. 

Simon Morrison, “Canceling Russian Artists Plays Into Putin’s Hands,”  March 11, 2022, The Washington Post. 

Kiki Skagen Munshi, “Time to Reorient,”  (Letter, p. 11), May 2022, The Foreign Service Journal. 

“President Biden Announces Key Nominees [to the International Broadcasting Advisory Board and US Advisory Commission on Public Diplomacy],”  March 11, 2022, The White House.

Thomas Rid, “Why You Haven’t Heard About the Secret Cyberwar in Ukraine,” March 18, 2022, The New York Times;“Thomas Rid on Ukraine and Cyberwar,” March 23, 2022, The Lawfare Podcast.  

Philip Seib, “Why Russia is Losing the Information War,”  May 9, 2022, CPD Blog, USC Center on Public Diplomacy.

 “Seven-in-Ten Americans Now See Russia as an Enemy: Attitudes Toward NATO Increasingly Positive,”  April 6, 2022, Pew Research Center.

Elizabeth Shackelford, “How to Lead With Diplomacy, and Not Just in Ukraine,”  March 24, 2022, Chicago Tribune. 

Aaron Shaffer, “It’s a Big Day at the State Department for U.S. Cyberdiplomacy,”  April 4, 2022, The Washington Post

Dan Spokojny, “It’s Official: All Foreign Service Officers Must Learn Data,”  March 21, 2022, fp21. 

Ian Thomas, “The Value of Soft Power & Cultural Approaches to International Heritage Protection,”  April 26, 2022, CPD Blog, USC Center on Public Diplomacy.

Vivian S. Walker, “Analysis | ‘Glory to the Heroes’: Ukraine’s War for Narrative Credibility,”  March 17, 2022, The Diplomatic Pouch, Georgetown University. 

“2022 Walter Roberts Congressional Award Given to Sen. Chris Murphy,” March 31, 2022, Institute for Public Diplomacy and Global Communication, GWU. 

Gem From The Past  

Ole Jacob Sending, Vincent Pouliot, and Iver Neumann, “The Future of Diplomacy: Changing Practices, Evolving Relationships,”  International Journal, Vol. 66, No. 3, June 2011, 527-542. About a decade ago, Sending (Norwegian Institute of International Affairs), Pouliot (McGill University), and Neumann (Fridtjof Nansen Institute, Oslo) published a pathbreaking article. Their goal was to locate traditional and nontraditional diplomacy actors in an evolving pattern of social relations. They identified two areas of change: (1) compatibilities and tensions in diplomacy’s evolving relationship between representation and governance, and (2) the territorial-nonterritorial character of relations between diplomatic actors and the constituencies they represent. 

Their article surveys the literature of the day and pays close attention to ways the practice of diplomacy informs theory. They also discuss how nontraditional diplomats make nonterritorial authority claims and how representation is increasingly shaped by governance. As today’s scholars and practitioners turn increasingly to the “societization of diplomacy,” this article continues to resonate. “When all is said and done,” they argue, “we can be certain of one trait that the future of diplomacy will inevitably share with its past: it will remain a key practical grounding of ever-changing configurations of social relations beyond the state.” In assessing the evolution of diplomacy practices, we should keep in mind that “diplomacy is a social form deeply embedded in historically and culturally contingent contexts that produce meanings and politics. 

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy, and the Public Diplomacy Council of America.

Issue #111

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Sohaela Amiri, “City Diplomacy: An Introduction to the Forum,” The Hague Journal of Diplomacy, Online Publication Date, February 11, 2022. Amiri (USC Center on Public Diplomacy, RAND Corporation) provides a needed and useful framework for shaping city diplomacy research and an introduction to five articles in the HJD’s March 2022 edition. Key parameters in her well-organized framework are (1) contextual factors (relational, instrumental, and discursive) “that affect the success or failure of a city’s international affairs” and (2) five interdependent functions of city diplomacy understood as an instrument of “non-coercive statecraft.” Cities are an “in-between power in global governance,” she argues. They draw authority from their role in governance. They have legitimacy based on close proximity to the people they serve. Essays in the forum include: Max Bouchet (Brookings Institution), “Strengthening Foreign Policy Through Subnational Diplomacy;” Alexander Buhmann (BI Norwegian Business School), “Unpacking Joint Attributions of Cities and Nation States as Actors in Global Affairs;” Antonio Alejo (Galego Institute for the Analysis of International Documentation, Spain), “Diasporas as Actors in Urban Diplomacy;” Rosa Groen (The Hague University of Applied Sciences), “Understanding the Context for Successful City Diplomacy;” and Peter Kurz (Mayor of Manheim, Germany), “A Governance System That Supports City Diplomacy: The European Perspective.”

Andrew Bacevich, After the Apocalypse: America’s Role in a World Transformed, (Metropolitan Books, 2021). Bacevich (Boston University, founder of the Quincy Institute, and author of many books on US diplomatic and military history) writes with passion and clarity in this challenge to the idea that America’s global military primacy is the basis for a stable and sustainable world order. Readers will find familiar themes – his critiques of American exceptionalism, cumulative policy failures, and ill-advised adventurism abroad. What’s new in this book is his assessment of today’s “apocalyptic calamities” and his call to transform American statecraft “on a scale not seen since the outbreak of the Cold War.” Whether or not one agrees with his overall analysis, his argument that numbers tell the story of the nation’s subordination of diplomacy to military power is compelling. “Leading with diplomacy” and persuasive diplomacy reforms recommended by think tanks and respected senior diplomats cannot escape the headwinds of huge disparities between Pentagon and diplomacy budgets, some eight hundred military bases worldwide, massive military contracts in every state, and America’s long-standing prioritization of hard power instruments over soft power.

Shawn Baxter and Vivian S. Walker, “Putting Policy & Audience First: A Public Diplomacy Paradigm Shift,” US Advisory Commission on Public Diplomacy Special Report, December 2021. In 2017, the State Department’s Office of Public Diplomacy and Public Affairs expanded a review of position descriptions for overseas locally employed staff to create a “Public Diplomacy Staffing Initiative” (PDSI) intended to restructure public diplomacy operations overseas. Described by the Commission as “one of the most important transformations” in US public diplomacy since the merger of USIA and State, the PDSI is a staffing structure for US embassy public diplomacy sections organized around audiences and policies with updates to content development and resource distribution. It replaces the traditional PAO/Information/Cultural Programs field post model with a PAO and three “clusters” of collaborative work units. A Public Engagement cluster seeks to influence the actions and opinions of established opinion leaders, emerging voices, and press and media. A Strategic Content Coordination cluster focuses on planning, audience analysis, research, digital production, and community management. A Resource Coordination cluster encompasses budget development and aligning resources to policy priorities. The goal is to give field practitioners “universal access to the data, tools, and organizational structures needed to effectively conduct public diplomacy.” By March 2022, 73 overseas missions had fully implemented PDSI.  

The Commission’s report includes a statement about its methodology, the Commission’s recommendations, and an overview of the PDSI’s origins and development. Especially helpful are sections summarizing the views and critiques of field officers, locally employed staff, and Washington based public diplomacy practitioners. Key Commission recommendations include: more and improved training, greater access to support materials and resources, precise and targeted guidance to the field, and more information sharing among key State Department stakeholders. Although intended to improve public diplomacy collaboration across the US mission, the project’s dominant focus is on the public diplomacy section, not the public engagement responsibilities of other mission elements. Case studies are needed that show how PDSI enables mission X to respond more effectively to complex problem Y in carrying out policy Z in the context of whole of government diplomacy. Still to be determined is whether the new model can be replicated in Washington. See also “Review of the Public Diplomacy Staffing Initiative,” Office of the Inspector General, US Department of State, April 2021. 

Masha Gessen, “The War That Russians Do Not See,”  The New Yorker, March 4, 2022, print edition, March 14, 2022.New Yorker staff writer Gessen reports on the “plainly Orwellian” view of the world in Russia’s state-controlled media, the dominance of broadcast television for older Russians, cessation of operations by independent media platforms, and Russia’s block of Facebook, the BBC, and Radio Liberty. Her article briefly assesses the Russian government’s use of framing terms to shape its narrative – and the effects of fines and closure of media outlets for dissemination of “false information.”   

Jing Guo, “Crossing the ‘Great Fire Wall’: A Study With Grounded Theory Examining How China Uses Twitter as a New Battlefield for Public Diplomacy,” Journal of Public Diplomacy, Vol. 1, No. 2, 49-74.Jing Guo (The Chinese University of Hong Kong) examines China’s digital and public diplomacy strategies in the 2020s through analysis of Chinese Foreign Spokesperson Zhao Lijiang’s Twitter posts and global responses to them. Her article includes an explanation of “grounded theory” and its utility in the data collection and analysis of Zhao’s tweets. Jing Guo acknowledges the study’s limitations and that more research is needed. But she concludes her study provides new insights into China’s digital diplomacy as a hybrid of state propaganda and self-performance.

“Putting Subnational Diplomacy on the Map,” The Foreign Service Journal, January-February, 2022, 9 and 20-34. The FSJ under editor Shawn Dorman’s leadership continues to look at trending issues in diplomatic practice. Articles in this issue focus on the subnational diplomacy of cities and states. 

— FSJ Editorial Board, “On a New Approach to City and State Diplomacy.” The FSJ welcomes the ideas and enthusiasm of proponents of subnational diplomacy and raises legal and policy-related questions that call for discussion.

— Maryum Saifee (career FSO), “Subnational Diplomacy: A National Security Imperative.” Saifee makes a case for the State Department to mainstream sub-state actors into policies, programs, and processes.

— William Peduto (former mayor of Pittsburgh), “The Benefits of International Partnerships.” Peduto shows how Pittsburgh has benefited from partnerships and mutual learning from international cities on climate change, food systems, social equity, and economic diversification.    

— Frank Cownie (mayor of Des Moines, Iowa), “Using Subnational Diplomacy to Combat Climate Change.”Cownie, who serves as president of Local Governments for Sustainability, discusses how US diplomats and subnational actors can collaborate in transitioning to clean energy in line with global agreements.

— Emerita Torres (former FSO, Democratic state committee member for the Bronx), “The Future of Diplomacy is Local.” Torres argues substate diplomacy can promote US values and influence abroad and build local community trust in diplomacy and foreign policy priorities at home.

— Nina Hachigian (deputy mayor of Los Angeles), “Local Governments are Foreign Policy Actors.” Hachigian calls for an Office of City and State Diplomacy in the State Department and argues breaking down barriers between foreign and domestic policies will make international affairs more relevant for Americans. 

J. Simon Rofe, “Sport Diplomacy and Sport for Development SfD: A Discourse of Challenges and Opportunity,”  Journal of Global Sport Management, December 9, 2021; J. Simon Rofe and Verity Postlethwaite, “Scholarship and Sports Diplomacy: the Cases of Japan and the United Kingdom,” Diplomatica, 3 (2021), 363-385. In two recent articles, Rofe (SOAS University of London) continues his excellent scholarship on sports diplomacy. In the Journal of Global Sport Management, he examines complementary and conflictual interests and practices in relations between sport diplomacy and sport for development. He focuses his analysis on the United Nations’ Sustainable Development Goals. Importantly, he argues practitioners, not only scholars, are vital to the study of sport diplomacy’s evolution. In Diplomatica,Rofe and Postlethwaite examine scholarship and practice in ways sport and hosting international sport events constitute a key dimension in diplomatic relations between nation-states, non-state actors, and individuals. His Japan and UK case studies focus on three issues: Olympic dominant discourse, Western-dominant discourse in “East” and “West” sport diplomacy, State-dominant discourse and the role of knowledge exchange and elite networks that transcend the state. 

Philip Seib, Information at War: Journalism, Disinformation, and Modern Warfare, (Polity, 2021). Books by the University of Southern California’s longtime journalism and public diplomacy professor Philip Seib can be counted on to be timely and well-written. They are filled with illuminating stories, insightful information, and grist for debate. His latest is no exception. Seib surveys the importance of mediated information in warfare from the Trojan War to today’s armed conflicts in Syria, Afghanistan, and Ukraine. Along the way, he discusses a huge variety of technologies and media forms, and the roles in different contexts of journalists, leaders, soldiers, diplomats, and citizens. His dominant focus is on modern warfare. Themes include uses of social media in conflict, Russia’s weaponization of information and diverse national responses to it, the evolution of media manipulation and media literacy, and a brief closing look at China’s “Three Warfares” strategy grounded in psychological, public opinion, and legal forms of conflict. Current relevance and vivid examples are strengths of this book. But its broad canvass comes at a price. Time and again analytical judgments are conveyed in a sentence or two that prompt interest in a deeper dive, something Seib is well able to provide. Perhaps in his next book.

Zed Tarar, “Analysis | When a Crisis Ensues, Embrace Dynamic Teams: Why the U.S. State Department Needs to Rethink Bureaucracy,”  The Diplomatic Pouch, Institute for the Study of Diplomacy, Georgetown University, February 15, 2022. In this short, compelling blog, Tarar (a career US diplomat serving in London) draws on two sources to argue the State Department needs agile, dedicated teams to handle problems and tame bureaucracy in the context of constant change: former Ebola “Czar” and now Biden chief of staff Ron Klain’s oversight of government efforts to contain the virus and views of business professor Antonio Nieto-Rodriguez, author of The Harvard Business Review Project Management Handbook. Tarar’s advice is to create temporary “project focused” teams and strategies for hard problems, not the deconstruction of State’s hierarchy. To critics of special envoys and ambassadors-at-large, he argues project teams with capable leaders should not be new parallel bureaucracies. To those who say State already does “task forces” in emergencies, he responds that they are “limited in scope and reactive in nature.” Ad hoc dynamic teams are proactive. They can respond to crises and unexpected contingencies. They should disband when objectives are met.

Ian Tyrrell, American Exceptionalism: A New History of an Old Idea, (The University of Chicago Press, 2021). The accomplished Australian historian Ian Tyrell (University of New South Wales) has written a carefully argued and perhaps the best account thus far of the meanings and evolution of American exceptionalism from the era of settler colonialism to the present. His book examines differences in the interpretations of historians (from rejection of the theory to qualified acceptance) and a range of opinions in public discourse (from minority opposition to a contested idea to majority belief and conflation with patriotism). Tyrell discusses American exceptionalism’s manifold meanings: political, religious, material plenty, the “American way,” the “American dream,” and its recent manifestations as a bipartisan “indispensable nation” rationale for foreign policy, a right-wing nationalist ideology, and a left-wing critique of the Trump presidency. Exceptionalism cannot be proved by logical reasoning or empirical evidence, he concludes, its existence “can be understood only as a cumulative set of beliefs.” It is a deep and entrenched “set of sedimentary deposits on American memory,” which have long informed personal and community beliefs about America’s role in the world. An idea that “is not about to die.” 

US Advisory Commission on Public Diplomacy, “2021 Comprehensive Annual Report on Public Diplomacy & International Broadcasting,” February 20, 2022. The Commission’s 361-page report presents data collected by the State Department and US Agency for Global Media (USAGM) on activities, funds spent, and budget requests for public diplomacy and international broadcasting in FY 2020. Organized by Washington bureaus and offices, US embassy Public Affairs Sections, and USAGM entities, the report’s granular detail and superb graphics make it an excellent resource for scholars, practitioners, public policy analysts, and Congressional staff. Although the report’s overwhelmingly dominant focus is on budgets and programs, the Commission’s “COVID spotlight” and 28 recommendations at pp.19-34 deserve a close look. The following are of particular interest and worthy of further explanation and debate: (1) Establish an NSC Information Statecraft Policy Coordination Committee to share best practices on information management and outreach strategies. (2) Update laws to allow public diplomacy funding “to be used for programs directed at both domestic and foreign audiences.” (3) Designate the Under Secretary for Public Diplomacy and Public Affairs as “the government-wide coordinating authority for public engagement with foreign publics.” (4) Integrate the Bureau of Educational and Cultural Affairs leadership more fully into senior level strategic planning processes. (5) Provide an impact assessment of the merger of the Public Affairs and International Programs Bureaus into the Bureau of Global Public Affairs.

Mario Vargas Llosa, Harsh Times, (Farrar, Straus, and Giroux, 2019, translated by Adrian Nathan West, 2021). This novel by Vargas Llosa, Peru’s Nobel Prize winner for literature, recently translated into English, is about the US-backed military coup that overthrew Guatemala’s democratically elected government in 1954. Filled with historically accurate and fictional characters, it is a story of political intrigue, diplomacy, and covert action. What brings the novel to this list is the underlying theme that blends commercial interests of the United Fruit Company, the heavy-handed complicity of US ambassador John E. Purifoy, and the media strategy developed for United Fruit by Edward Bernays, often portrayed as the “father of public relations.” His books: Crystallizing Public Opinion (1923), Propaganda, (1928), Public Relations (1945).The first chapter sets the stage. Bernays quickly discovered the danger of communism wasn’t real, but he argued it would be convenient if people thought it was. The democratic and agrarian reforms of Juan José Arévalo and Jacobo Árbenz were the real threats to United Fruit. Bernays organized a public relations strategy. Scholarships, first aid centers, and travel grants for Guatemalans. A media campaign to convince North Americans that Guatemala was about to become the first Soviet satellite in the new world. Vargas Llosa’s novel demonstrates how events long past matter in modern diplomacy’s public dimension and that much depends on how stories get told. 

R. S. Zaharna, Boundary Spanners of Humanity: Three Logics of Communication and Public Diplomacy for Global Collaboration, (New York: Oxford University Press, 2022). Zaharna (American University) is renowned in public diplomacy and communication studies for her scholarship, attention to professional practice, and willingness to mentor and chair panels for younger scholars. This book, the product of years of research, represents her considered break from a state-centric public diplomacy perspective, Battles to Bridges: US Strategic Communication and Public Diplomacy After 9/11 (2010). Her intellectual journey has taken her to a humanity-centered diplomacy driven by the shared needs and goals of human societies. In the company of diplomacy scholars Costas Constantinou, James Der Derian, and Iver Neumann, she stretches diplomacy’s meaning beyond mindsets of separateness and interests to a humanistic mindset of connectivity and diversity that exists in a dialectic with statecraft. Her book focuses on “boundary spanners” who are driven by an “ability to identify commonalities,” not bridging or negotiating the interests of separate entities. Much of the book centers on examination of three foundational “communication logics” that, she argues, have been present since pre-history and offer insights for the digital era: “Individual Logic” (the public square of Aristotle’s Athens), “Relational Logic” (the reciprocal exchanges of the ancient Near East), and a “Holistic Logic” (cosmologies used to explain a relational universe). Her claims are supported by images, graphics, and evidence-based arguments. Zaharna’s book will prompt debate. Does diplomacy lose meaning if it is stretched to include relations between almost any individual or group in almost any setting? Diplomacy’s boundaries are expanding, but we still need them if diplomacy is to have meaning. Diplomacy’s particularity is that it is an instrument of political intercourse in the context of governance defined by representation of collectives that increasingly are configured above, below, and beyond states.

Amy B. Zegart, Spies, Lies, and Algorithms: The History and Future of American Intelligence, (Princeton University Press, 2022). Including a book on intelligence in a diplomacy resource list may seem odd. But there are good reasons. Zegart (Stanford University) has studied the history, organizations, and practice of the US intelligence community in ways that are instructive for understanding American diplomacy’s public dimension. Her landmark book, Flawed by Design: The Evolution of the CIA, JCS, and NSC (2000), remains a compelling account of the modus operandi of rival practitioner communities and the enduring influence of the National Security Act of 1947. Zegart’s body of research and clear prose help us understand the reorganizations, reform impulses, adaptations to new technologies, cognitive biases, evolving patterns of practice, and ways of intelligence that are deeply rooted in America’s past. Intelligence is a distinct instrument of statecraft that often overlaps with diplomacy. Understanding its past, present, and future sheds light on cultural and institutional forces in diplomatic practice.

Recent Items of Interest

Matt Armstrong, “The Rhyming of History & Russian Aggression,”  February 26, 2022; “Gross Misinformation: We Have No Idea What We’re Doing or What We Did,” February 2, 2022; “It is Time To Do Away With the Under Secretary for Public Diplomacy,”  January 14, 2022, MountainRunner.us. 

Julian E. Barnes and Helene Cooper, “U.S. Battles Putin By Disclosing His Next Possible Moves,”  February 12, 2022, The New York Times. 

Peter Beinart, “When Will the U.S. Stop Lying to Itself About Global Politics?”  January 13, 2022, The New York Times. 

Donald M. Bishop, “Seven Modern Wonders,”  January 26, 2022, American Purpose. 

Corneliu Bjola, “Public Diplomacy and the Next Wave of Digital Disruption: The Case of Non-fungible Tokens (NFTS),”  March 1, 2022, CPD Blog, USC Center on Public Diplomacy. 

Beatrice Camp, “Captive Nations Once, NATO Allies Now,”  Februrary 2022, American Diplomacy.  

Brian Carlson, “The Ukrainian Porcupine Needs More Public Diplomacy,”  January 10, 2022, Public Diplomacy Council.

John Dickson, “History Shock: Too Many Diplomats Are Ignorant of the Past,” January 23, 2022, Diplomatic Diary. 

Renee M. Earle, “Public Diplomacy in Newly Independent Kazakhstan,”  February 2022, American Diplomacy.  

Jane Harmon, “To Defend Ukraine, Fortify Our Public Diplomacy,”  March 1, 2022, The Hill.  

Dmytro Kuleba, Ukraine Minister of Foreign Affairs, 2020-present, Government of Ukraine website.

Luigi Di Martino, Lisa Tam, Eriks Varpahovskis, “As Trust in Social Media Crumbles, Are These Platforms Still Adequate for Public Diplomacy?”  January 20, 2022, CPD Blog, USC Center on Public Diplomacy; Link to video (about 1 hour). 

Daniel W. Drezner, “Why Bridging the Gap is Hard,”  January 27, 2022, The Washington Post. 

Alberto M. Fernandez, “The American Public Diplomacy Vacuum,”  February 9, 2022, MEMRI Daily Brief. 

Senators Bill Hagerty (R-TN) and Ben Cardin (D-MD), “Hagerty, Cardin Introduce Bipartisan Bill to Create Commission on State Department Modernization and Reform,” January 18, 2022. 

Shane Harris and Olga Lautman, “The Information War in Ukraine,”  (58 minutes), February 24, 2022,

The Lawfare Podcast. Patricia H. Kushlis, “From Soviet State to Independent Estonia,” February 2022, American Diplomacy

Joseph S. Nye, Jr., “Has Putin’s Invasion Changed the World Order,”  March 1, 2022, The Spectator. 

Bryan Pietsch, “Radio Free Europe Says It Was ‘Forced’ To Shutter Russia Operations Amid Putin Crackdown on Media,”  March 6, 2022, The Washington Post. 

Sudarsan Raghavan, “Suspension of Afghan Fulbright Program Shatters Dreams for 140 Semifinalists Now Stuck Under Taliban Rule,”  February 15, 2021, The Washington Post. 

John Sipher, “Evacuating U.S. Embassies in a Crisis Just Leaves Us Uninformed,”  February 19, 2022, The Washington Post. 

Ryan Scoville, “An Important Development in the Law of Diplomatic Appointments,”  January 31, 2022, Lawfare. 

Robert Silverman, “Is Diplomacy a Profession?”  January 2022, The Jerusalem Strategic Tribune. 

Larry Schwartz, “A New Season for Public Diplomacy,”  January 13, 2022, Public Diplomacy Council. 

Volodymyr Sheiko, “The Cultural Voice of Ukraine,”  February 24, 2022, CPD Blog, USC Center on Public Diplomacy.  

Zed Tarar, “Analysis | Optimizing Foreign Service Assignment Rotations,” ISD, The Diplomatic Pouch. 

Yoav J. Tenembaum, “International Society and Uncertainty in International Relations,”  January 12, 2022, Blog Post, The Hague Journal of Diplomacy. 

Vivian S. Walker, “A Public Diplomacy Paradigm Shift,”  January 24, 2022, CPD Blog, USC Center on Public Diplomacy.

Vivian S. Walker, “Case 331 – State Narratives in Complex Media Environments: The Case of Ukraine,” 2015, Institute for the Study of Diplomacy Case Study, Georgetown University. 

“VOA, BBC Vow to Keep News Flowing Despite Russian Ban,”  March 4, 2022, VOA News. 

R. S. Zaharna, “Envisioning Public Diplomacy’s Global Mandate”  January 26, 2022, CPD Blog, USC Center on Public Diplomacy. 

Gem From The Past  

Barry Fulton, “Leveraging Technology in the Service of Diplomacy: Innovation in the Department of State,” The PricewaterhouseCoopers Endowment for the Business of Government, March 2002. Change agents in the State Department and foreign policy-oriented think tanks are devoting increasing attention to harnessing the power of data, analytics, emerging technologies, and evidence-based diplomacy practices. (fp21,  “Less Art, More Science: Transforming U.S. Foreign Policy Through Evidence, Integrity, and Innovation;” Atlantic Council and fp21, “Upgrading US Public Diplomacy: A New Approach for the Age of Memes and Disinformation;” US Department of State, “Enterprise Data Strategy: Empowering Data Informed Diplomacy.”)   

Two decades ago, Barry Fulton, a retired and IT savvy Foreign Service officer who had risen to the top ranks in USIA, wrote a pioneering report on using technology more effectively in the service of diplomacy. He argued technology and diplomacy intersect at three levels: administrative practices, support for core diplomatic practices, and in the context of environmental forces that drive the substance of diplomacy. He summarized twelve case studies that focused on the second level. Five key judgments stand out. Almost all technology innovations were initiated and developed by individuals in State’s user communities. Most innovations occurred in areas of State thought to be out of the mainstream (e.g., consular affairs, public diplomacy, office of the geographer). State should decentralize development and support of IT applications, encourage a cadre of IT-literate diplomats whose specialty is foreign affairs with IT competence, and promote innovation by funding pilot projects and recognizing excellence. Fulton wisely put the diplomacy horse before the technology cart. His report is worth re-reading today. 

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.