Issue #105

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Martha Bayles, “News They Can Use,” National Affairs, Number 46, Winter 2021.  Bayles (Boston College) weaves an account of recent political controversies in US international broadcasting with an overview of how the missions, structures, and methods of its media networks have evolved and intersect.  Details of Trump loyalist Michael Pack’s destructive leadership of the US Agency for Global Media (USAGM) and her critique of Congress’s abolition of the Broadcasting Board of Governors lead her narrative.  Her tapestry includes assessments of the VOA Charter, the origins of RFE/RL, a brief case study of VOA and Radio Free Asia’s broadcasts in Cambodia, the “intense, sometimes bitter rivalry” between VOA and the grantee networks driven by scarce resources and desire “to shift the stigma of being a ‘government mouthpiece,’” and her analysis of how America’s journalism norms have changed in commercial and government sponsored media.  Bayles’ blended approach to surrogate broadcasting puts a useful spotlight on how all USAGM networks, including VOA, cover events in other countries as well as news about America.  Broadcasters, as they do endlessly, will debate her perspective and the fine points of her thought-provoking article.  General audiences will find it an informed, easy to understand summary of key issues and useful historical context for the deluge of national news stories on US broadcasting in the last year of the Trump presidency.  

British Council, Soft Power and Cultural Relations Institutions in a Time of Crisis, Researched and written by International Cultural Relations (ICR), London, January 29, 2021. This 65-page report, commissioned by the Council and prepared by an ICR team led by Stuart MacDonald (ICR) and Nicholas Cull (University of Southern California), is an in-depth assessment of the UK’s cultural relations infrastructure and broadly comparable cultural relations organizations and practices in 12 other countries (Australia, Brazil, China, France, Germany, India, Japan, Russia, South Korea, Sweden, Turkey, and the US) and the European Union.  The report was written for the Council as a “competitor analysis” intended to provide knowledge and implications for policymakers in the UK who are transitioning to new relationships outside the EU and dealing with the COVID-19 pandemic.  It has broad empirical and conceptual value, however, for scholars and practitioners.  The report’s descriptive information (structures, methods, funding levels) and quantitative data are presented clearly and systematically.  Its findings are grounded in extensive interviews with a variety of experts.  It devotes considerable attention to definitions: soft power, cultural relations, public diplomacy, relationship building, influence, attraction, competition.  It poses and explores a set of fundamental questions about soft power and cultural relations raised by the research.  It concludes with a literature review and discussion of its methodology.  This important report is sure to spark spirited debates in classrooms and policy meetings of practitioners.  One key issue derives from the report’s definition of soft power and problematic premise that soft power and cultural relations are categorically different.

Center for AI and Digital Policy (CAIDP), “Artificial Intelligence and Democratic Values: The AI Social Contract Index 2020,” December 2020.  The CAIDP, founded in 2020 under the auspices of the Michael Dukakis Institute, seeks to ensure that AI research and national policies are fair, accountable, and transparent.  Its AI Social Contract Index 2020, developed by a team of international experts, analyzed AI in 30 countries and ranked ordered their performance.  Germany ranked first for its promotion of public participation in AI policymaking, strong standards for data protection, and AI policy efforts within the EU.  Canada, France, South Korea, and others ranked in the second tier.  The US was placed in tier 3 “because its policy-making process is opaque” and lack of strong laws for data privacy.  China ranked in tier 4 because of its use of facial recognition against ethnic minorities and political protesters.  The report lists five key recommendations to guide policymakers and the public.  See also “Artificial Intelligence Cybersecurity Challenges,” European Union Agency for Cybersecurity,” December 15, 2020.  (Courtesy of Len Baldyga)

“Geoffrey Wiseman Joins DePaul University as Endowed Chair of Applied Diplomacy,”  January 8, 2021, DePaul Newsroom.  The Grace School of Applied Diplomacy at DePaul offers undergraduate and graduate degree programs designed to prepare “a new generation of diplomats” who will pursue careers “not only in the foreign service, but in their work as business people, scientists, artists, community organizers, activists, clergy and educators.”

Thomas Kent, Striking Back: Overt and Covert Options to Combat Russian Disinformation, (The Jamestown Foundation, 2020).  The former president of Radio Free Europe/Radio Liberty argues that Western responses to Russian disinformation have been weak, uncoordinated, too reliant on defensive measures, too reluctant to confront and expose Russia’s actions, and too constrained by fears of “becoming propagandists ourselves.”  His book is a call for a campaign that stresses democratic values and includes more aggressive messaging to the Russian people by governments and non-government organizations.  It includes a series of recommended actions for governments and democracy activists and an assessment of the ethics and practicality of covert actions. 

Diana Ingenhoff, Giada Clamai, and Efe Sevin, “Key Influencers in Public Diplomacy 2.0: A Country-Based Social Network Analysis,” Social Media + Society, January-March 2021, 1-12.  Ingenhoff, (University of Fribourg), Clamai (University of Fribourg), and Sevin (Towson University) use a two-month data set of Twitter-based communication to identify key influencers in Austria, Switzerland, and the Netherlands and assess their role in shaping country images.  A key assumption of their study is that in the digital age, non-state actors, citizens, and individual users can interact directly with local, national, and international authorities and create public diplomacy content.  The authors contend their analysis offers insights into “how opinion leaders can play a more dominant role than states or other political actors in creating and disseminating content related to country image.”  They also assert their research “demonstrated a theoretical and empirical link between social media communication campaigns and audiences’ perceptions of countries,” which can be used to assess the influence of other public diplomacy projects.  Their study uses quantitative and qualitative methods, which are helpfully explained at length, and includes a useful list of references.  

Diana Ingenhoff and Jérôme Chariatte, Solving the Public Diplomacy Puzzle— Developing a 360-Degree Integrated Public Diplomacy Listening and Evaluation Approach to Analyzing what Constitutes a Country Image from Different Perspectives, CPD Perspectives, USC Center on Public Diplomacy, November 2020.  Ingenhoff and Chariatte (University of Fribourg) discuss their conceptual model for analyzing how public diplomacy, different types of publics, and five country image components contribute to the formation of country images.  The first part of the paper examines relevant literature and the elements of their model.  Then they explore its application to Switzerland’s country image using survey data to analyze perceptions in five countries (Germany, France, Italy, the UK and the US).  They conclude with an assessment of the limitations of their empirical study and suggestions for future research.

Journal of Public Diplomacy, Korean Association for Public Diplomacy (KAPD).  JPD is a promising new journal devoted to public diplomacy scholarship and practice.  Launched by KAPD, it is the initiative of Editor-in-Chief Kadir Jun Ayhan (Ewha Womans University) and Associate Editors Lindsay Bier (University of Southern California), Efe Sevin (Towson University), and Lisa Tam (Queensland University of Technology).  Its goals are (1) to publish articles devoted to theoretical and empirical research on public diplomacy that will contribute to the discipline of international relations, and (2) to provide a venue for discussions and exchanges of views among scholars, policymakers and practitioners.  JPD is a double-blind peer-reviewed and open-access journal to be published biannually online in June and December, beginning in June 2021.  Additional information and author guidelines are accessible on the Journal’s website.


Jill Lepore, If Then: How the Simulmatics Corporation Invented the Future, (Liveright Publishing Corporation, 2020). 
Harvard University historian Jill Lepore, acclaimed author of These Truths and seemingly almost weekly essays in The New Yorker, has mined MIT’s archives to tell the story of the 1960’s corporation that anticipated the uses of computer modeling for campaign politics and psychological warfare.  It is largely the story of the personalities who founded Simulmatics, including notably its head of research, Ithiel de sola Pool, and their consulting work with politicians and government agencies.  Although her book devotes considerable attention to the firm’s role in John F. Kennedy’s presidential campaign and the Pentagon’s counterinsurgency operations in Vietnam, it also captures an era when an early generation of communications scholars and behavioral scientists helped to shape USIA’s public diplomacy strategies and public opinion research.  Her pages contain highly readable accounts of Pool’s life and work, Simulmatics’ contested relations with Eugene Burdick (The Ugly American), and the influence of communications theorists Harold Lasswell and Paul Lazarsfeld.  In Silicon Valley, Lepore writes, “the meaninglessness of the past and the uselessness of history became articles of faith, gleefully performed arrogance.”  This “cockeyed idea” isn’t original, she continues.  “It’s a creaky, bankrupt Cold War idea . . . The invention of the future has a history, decades old, dilapidated.  Simulmatics is its cautionary tale.”

Juan-Luis Manfredi-Sánchez, “Deglobalization and Public Diplomacy,”  International Journal of Communication,15(2021), 905-926.  Manfredi-Sánchez’s (University of Castilla-La Mancha) central claim in this article is that “deglobalization” – characterized by a downturn in flows of trade, services, capital, and people; the rise of populism and nationalism; a global pandemic; and new barriers to cosmopolitanism – has undermined the foundations of public diplomacy.  “Deglobalization assumes the principles of an anarchic society in which the tools intrinsic to public diplomacy are put to an unfair use.”  For example, journalistic information is converted to propaganda.  Social media campaigns support disinformation.  Culture is used “to break and reconstruct historical links suiting the present.”  Using Nicholas Cull’s public diplomacy taxonomy (listening, advocacy, cultural diplomacy, exchange diplomacy, and international broadcasting), Manfredi-Sánchez explores the consequences of deglobalization for each category of practice using a variety of examples and arguments from a broad range of scholarship in communications theory, diplomacy studies, and international relations.  He concludes by pointing to two areas of research in which these ideas can be tested: the immediate and long-term effects of the COVID-19 pandemic and whether nation branding is compatible with the political and economic structures of deglobalization.  The full text can be downloaded.  (Courtesy of Francisco Rodriguez-Jimenez)

Michael McFaul, “Dressing for Dinner,” November 25, 2020; “Sometimes You Get Another Chance,”December 14, 2020;  “Sell It Again Uncle Sam,” January 13, 2021, American Purpose.  In three articles drawn from his forthcoming book, American Renewal: Lessons from the Cold War for Competing with China and Russia Today, McFaul (Stanford University, former US Ambassador to Russia) offers ideas on democratic renewal, combatting illiberalism and disinformation, and ways to improve the performance and institutions of American diplomacy.  Transforming America’s democracy at home “towers above all other objectives” in what he calls the “global ideological struggle between democracy and autocracy, liberalism and illiberalism, and open and closed societies.”  Many ideas on his long list of proposals are “devoted to improving public diplomacy, strategic communications, and U.S. government-funded media.” 

(1) Expand the portfolio of every US diplomat to include public diplomacy and strategic communications. 

(2) Strengthen the authority, resources, and staff of the Under Secretary of State for Public Diplomacy and Public Affairs (R).  Broaden its purview to include State’s Bureau of Democracy Human Rights, and Labor “so that democracy, human rights, public diplomacy and strategic communication become more integrated.”  Change the name to Under Secretary for Global Engagement, Democracy, and Human Rights and, because “symbolism is important,” relocate its offices to the “seventh floor.”  

(3) Upgrade the Global Engagement Center to bureau status to be “run by an assistant secretary and radically expanded to be able to expose, deter, and slow the spread of anti-American disinformation.”  Strengthen its ties to American social media companies. 

(4) After four disruptive years, rebuild the talent in the US Agency for Global Media’s organizations.  RFE/RL, Radio Free Asia, Radio Farda, Cuba Broadcasting, Middle East Broadcasting Networks, and the Open Technology Fund should be completely independent, with nonpartisan boards and funding channels comparable to grantees of the National Endowment for Democracy.   

(5) Consider transforming VOA into an organization affiliated with the Corporation of Public Broadcasting with the sole purpose of broadcasting news – “in essence an American version of the BBC.” 

(6) Radically expand all educational exchanges, short-term leadership training programs, and yearlong fellowships at US and European universities. 

(7) Finish the work of amending Smith-Mundt restrictions on domestic dissemination to increase the State Department’s “focus on explaining U.S. diplomacy to the American people.” 

Walter Russell Mead, “The End of the Wilsonian Era: Why Liberal Internationalism Failed,” Foreign Affairs, January/February 2021.  With his typically clear writing and analysis, Mead (Bard College) discusses his reasons for why the Wilsonian liberal international order project has failed.  Many supporters of President Biden want to put Humpty Dumpty together again.  Mead wishes them well.  They may have continued success in Europe.  But elsewhere their prospects appear bleak.  Why?  The return of an ideology-fueled geopolitics in which Russia, China, Iran and their allies view Wilsonian ideals as a deadly threat.  Destabilizing new technologies that undermine democracies and empower authoritarian regimes.  Historical patterns of empires and civilizational states that have been as enduring and attractive as the European model of peer state rivalries.  Fixating on past liberal order glories will not be productive for team Biden.  It will need to focus on American foreign policy as a coalition affair between Wilsonians, Hamiltonians, Jacksonians, and Jeffersonians.  That said, Mead contends, nothing in politics is forever, including the current “Wilsonian recession.”  “The Wilsonian vision is too deeply implanted in American political culture, and the values to which it speaks have too much global appeal, to write its obituary just yet.”

Hedvig Ördén and James Pamment , “What’s So Foreign About Foreign Influence Operations?”  Lines in the Sand Series #1, Carnegie Endowment for International Peace, January 2021.  Ördén and Pamment (Lund University) question the utility of “foreignness” as a criterion for distinguishing between legitimate and illegitimate influence operations.  They argue it can be helpful in a narrow set of cases “where there is overwhelming evidence of state-based, hybrid, and irregular warfare” – and in protection of democratic institutions, such as in elections.  But, more broadly, defining influence operations as illegitimate simply because they are carried out by foreign states, by foreign citizens, or in terms of foreign interests is insufficient.  Their paper develops the reasoning supporting these claims and briefly discusses alternative approaches in judging how to effectively combat influence operations.

Mark G. Pomar, “A U.S. Media Strategy for the 2020s: Lessons from the Cold War,” Texas National Security Review, Vol. 4, Issue 1, Winter 2020/2021.  In this call for the Biden administration to revitalize US international broadcasting, Pomar (University of Texas) draws on experiences and insights from his career as a Russian studies scholar and practitioner with Voice of America, RFE/RL, and IREX.  US broadcasting’s current difficulties, he argues, are a consequence of (1) “ill-conceived” 2017 legislation that created a powerful CEO and eliminated the bipartisan Broadcasting Board of Governors, (2) the Trump administration’s appointment of Michael Pack as CEO, and (3) failure to develop a media strategy relevant to today’s global challenges.  His article covers a lot of historical ground, primarily as it relates to what can be learned from the capabilities and methods of RFE/RL during the Cold War.  He devotes attention to former Senator Joe Biden’s crucial role in maintaining RFE/RL’s mission and corporate structure at the end of the Cold War.  The task ahead, Pomar argues, is to create a new national security directive that articulates a bold vision for US broadcasters, correct the legislation creating a powerful CEO, preserve the independent status of RFE/RL and other surrogate broadcasters, develop a comprehensive media strategy, hire leaders with journalistic and area expertise, and pass legislation that protects the journalistic independence of US broadcasters.  His article is drawn in part from a forthcoming book about international broadcasting during the Reagan and Bush administrations.

Anna A. Velikaya and Greg Simons, eds., Russia’s Public Diplomacy: Evolution and Practice, (Palgrave Macmillan, 2020).  Velikaya (The Alexander Gorkachev Public Diplomacy Foundation, Moscow) and Simons (Uppsala University, Sweden) have compiled essays that examine three questions.  What is Russian public diplomacy exactly?  What are its activities, past and present?  How effective are its numerous public diplomacy programs?  Contributors address a broad range of topics: nation branding, soft power, digital diplomacy, science diplomacy, the role of civil society, and cases of Russian public diplomacy in international organizations, Southeast Asia, the Baltic Sea region, Latin America, and the Middle East.   For an informed review that describes the book as “essential reading,” points to similarities between Russian and US public diplomacy, and summarizes strengths that outweigh its limitations, see Vivian Walker, “Insights Into Russia’s PD Challenges,” The Foreign Service Journal, October 2020, 73-74.

US Advisory Commission on Public Diplomacy, “2020 Comprehensive Annual Report on Public Diplomacy & International Broadcasting: Focus on FY 2019 Budget Data,” February 2021.  As has been the Commission’s practice in recent years, almost all of its 287-page 2020 report consists of strategy documents, budget data, and program descriptions prepared by State Department and US Agency for Global Media (USAGM) practitioners.  There is a wealth of descriptive information, systematically organized and illuminated by excellent graphics, which will be useful to Congressional staff, public policy researchers, scholars and students.  Particularly helpful are budget graphics showing 2019 spending by region and overseas mission, and annual spending from 1980-2019 in actual and adjusted 2019 dollars. The Commission’s oversight responsibilities are found primarily in four pages of recommendations (pp. 15-18) for the White House, Congress, State Department Bureaus, and USAGM.  Many have been updated from previous Commission reports.  Included are the following: (1) resurrect the NSC’s Information Statecraft Policy Coordinating Committee, (2) implement findings of a recent Strategic Resource Review intended to balance resource allocations with foreign policy priorities and eliminate inefficient and duplicative activities, (3) integrate educational and cultural affairs programs more fully into the policy planning process, and (4) undertake restorative measures in the wake of efforts to politicize USAGM’s journalists and breaches of the Congressionally-required broadcasting firewall. 

Recent Blogs and Other Items of Interest 

Mike Anderson, “Five PD Favorites,”  February 1, 2021, Public Diplomacy Council. 

Anne Applebaum, “What Trump and His Mob Taught the World About America,”  January 7, 2021, The Atlantic. 

Matt Armstrong, “Neglected History, Forgotten Lessons: The Struggle or Minds and Wills Relies on Leadership First, Organization Second,”  January 14, 2021, NSI. 

Emma Ashford, “America Can’t Promote Democracy Abroad. It Can’t Even Protect It At Home,”  January 7, 2021, Foreign Policy. 

Donald M. Bishop, “Eight Steps to a Stronger US Public Diplomacy,”  December 13, 2020, The Hill. 

Elizabeth Braw, “The United States Needs a BBC,”  January 28, 2021, Foreign Policy. 

Elizabeth Cornelius, “Q&A With a Council Member: Leonard J. Baldyga,” February 7, 2021, Public Diplomacy Council. 

Laura Daniels, “How White Supremacists Use Soft Power,”  February 5, 2021, Lawfare. 

Ciarán Devane, “The Power of Experience and Shared Values,”  December 2020, British Council. 

Patrick Duddy and Michael Shoenfeld, “Biden’s Facing a Diplomacy Deficit Going Back Decades,”  February 1, 2021, CNN. 

Daniel Immerwahr, “History Isn’t Just for Patriots,” December 27, 2020, The Washington Post. 

Richard LeBaron and Dan Sreebny,  “Biden Administration Should Act Fast to Bolster People-to-People Exchanges with the Middle East,”  December 4, 2020, Atlantic Council. 

Robert M. Gates, “The World is Full of Challenges. Here’s How Biden Can Meet Them,”  December 18, 2020, The New York Times. 

Paul Farhi, “Radio Free Europe Fires a Prominent Russian Journalist – and the Kremlin Smirks,” December 16, 2020, The Washington Post. 

Jeffrey Feltman, “To Rebuild the Foreign Service, Avoid an ‘Amnesty’ and Promote Functional Roles,”  December 28, 2020, Brookings. 

Jamie Fly,“How Biden Can Undo Damage to U.S.-backed News Outlets That Counter Authoritarian Propaganda,”  December 24, 2020, The Washington Post. 

Robert D. Kaplan, “The Greatest Humanitarian You’ve Never Heard Of,” January 24, 2021, Foreign Policy; Max Boot, “A Guide to Repairing Our Image Abroad and Replacing ‘the Ugly American,’” January 26, 2021, The Washington Post. 

Molly McCluskey, “Their Doors May Be Closed, But Embassies Are Still Showing People the World,”  January 26, 2021, Smithsonian Magazine. 

Emile Nakleh, “A New US Approach to the Muslim World,”  December 14, 2020, The Cipher Brief. 

Rachel Oswald, “Congress Ditches State Department Bill After Fight With Ivanka Trump,”  December 23, 2020, Roll Call. 

Sagatom Saha, “Let 100 Foreign Services Bloom,”  February 1, 2021, Foreign Policy. 

Anton Troianovski, “Russia Pushes U.S.-Funded News Outlet Toward Exit,”  January 21, 2021, The New York Times“Meeks, McCaul, Kaptur, Kinzinger, and Keating on Threats to U.S. International Broadcasting,”  January 22, 2021, Press Release, Committee on Foreign Affairs.

Selected Items (in chronological order): Trump / Voice of America / USAGM 

Brian Schwartz, “Trump Loyalist Michael Pack Plots Final Purge at Federal Media Agency Before Biden Takes Office,”  December 7, 2020, CNBC 

“Inspector General Statement on the Agency for Global Media’s Major Management and Performance Challenges,”  December 2020, Office of Inspector General, Department of State. 

David Folkenflik, “VOA Director Forced Aside in Drive to Embed Trump Loyalists Before Biden Era,”  December 8, 2020, NPR; Paul Farhi, “Voice of America Interim Director Pushed Out by Trump-appointed Overseer in Final Flurry of Actions to Assert Control,”  December 8, 2020, The Washington Post; Pranshu Verma, “Trump Appointee Sidelines V.O.A. Director Before Biden Takes Office,”  December 8, 2020, The New York Times. 

Paul Farhi, “Trump Appointee Who Oversees Voice of America Refuses to Cooperate with Biden Transition Team,”  December 8, 2020, The Washington Post. 

Jon Allsop, “The Fight for Voice of America,”  December 9, 2020, Columbia Journalism Review. 

“Engel Statement on Appointment of Robert Reilly as VOA Director,”  December 9, 2020, US House of Representatives, Committee on Foreign Affairs; Jessica Jerreat, “USAGM Says Robert Reilly to Return as VOA Director,”  December 9, 2020, VOA News; “Robert R. Reilly Returns to Role of VOA Director,”  December 9, 2020, USAGM; Alan Heil, “U.S.-Funded Global Media: an Uncertain Future,”  December 10, 2020, Public Diplomacy Council.

 “Trump Has Launched An Eleventh-hour Assault on Voice of America,”  December 10, 2020, Editorial, The Washington Post. 

Amanda Bennett, “I Was Voice of America’s Director. Trump’s Latest Pick to Run the Organization is Dangerous,”  December 11, 2020, The Washington Post. 

David Folkenflik, “New VOA Director Arrives With Baggage: Anti-Islamic and Homophobic Writings,”  December 11, 2020, NPR. 

Margaret Sullivan, “Restoring the Voice of America After a Trump ‘Wrecking Ball’ Won’t Be Easy.  But It’s Worth Saving,”  December 13, 2020, The Washington Post. 

“Press Release: Voice of America Staff Protest Appointment of New VOA Director,”  December 14, 2020, Government Accountability Project; Courtney Buble, “Anonymous Voice of America Employees Protest New Acting Director,”  December 15, 2020, Government Executive. 

Bill Gertz, “Michael Pack Fiercely Defends Overhaul of Voice of America and other U.S. Broadcast Outlets,”  December 14, 2020, The Washington Times 

Alan Heil, “A Fresh Look at U.S. Overseas Broadcasting,”  December  18, 2020, Public Diplomacy Council. 

Paul Farhi,“Trump Appointee Names Conservative Allies to Run Radio Free Europe and Cuba Broadcast Agency,”  December 18. 2020; “USAGM CEO Names New Leaders for RFE/RL, OCB,”  December 18, 2020, VOA News. 

Joe O’Connell, “Give Listeners a Reason to Tune In,”  December 21, 2020, The Washington Post. 

Jessica Jerreat, “COVID-19 and Defense Spending Bills Target USAGM Powers,”  December 22, 2020, VOA News. 

David Folkenflik, “Trump Appointee Seeks Lasting Control Over Radio Free Europe, Radio Free Asia,”  December 30, 2020, NPR; Brian Schwartz, “Trump-appointed Federal Media Agency CEO Blasted in Letter by Radio Free Europe Leaders,”  December 30, 2020, CNBC. 

“Targeted Inspection of the U.S. Agency for Global Media: Journalistic Standards and Principles,” Office of Inspector General, US Department of State, December 2020. 

Rob Bole, “USAGM Is A Unique, Underutilized Foreign Policy Tool,” December 28, 2021, MountainRunner.us 

Kim Andrew Elliott, “US International Broadcasting: The Demolition of Credibility,”  January 6, 2021, The Hill. 

Paul Farhi, “Voice of America Employees Protest Order to Broadcast Pompeo Speech, Calling it Propaganda,” January 8, 2021, The Washington Post; Whistleblower complaint, Address by Secretary of State Pompeo at VOA headquarters endangers public health and safety, Government Accountability Project, January 8, 2021; David Folkenflik, “Voice of America CEO Accused of Fraud, Misuse of Office All in One Week,”  January 8, 2021, NPR. 

“Secretary of State Mike Pompeo Gives an Address at Voice of America,” January 11, 2021, Youtube video, 33 minutes. 

Karen DeYoung, “Pompeo Calls on VOA to Trumpet American Exceptionalism as Journalists at the Service Warn of Propaganda,”January 11, 2021, The Washington Post; Nicole Gaouette, Jennifer Hansler, and Kyle Atwood, “Pompeo Accuses VOA of ‘Demeaning America’ in Speech that Whistleblowers Blast as ‘Political Propaganda,’” January 11, 2021, CNN Business; Laura Kelly, “Pompeo Feud With US Global Media Agency Intensifies,” January 11, 2021, The Hill; Jessica Jerreat, “Pompeo Defends Changes at USAGM Under Trump Appointee,” January 11, 2021, VOA News. 

David Folkenflik, “Voice of America White House Reporter Reassigned After Questioning Pompeo,”  January 12, 2021, NPR; Paul Farhi, “Voice of America Reassigns White House Reporter After She Sought to Question Mike Pompeo,”  January 12, 2021, The Washington Post. 

Tia Sewell, “Trump’s War on the U.S. Agency for Global Media,”  January 12, 2021, Lawfare. 

Dan De Luce, “Voice of America Journalists Demand Resignation of Top Officials, Protesting Sidelining of Two Staffers,”  January 14, 2021, NBC News; Jessica Jerreat, “Whistleblowers Demand VOA Director Resign Over Pompeo Speech, Staff Moves,”  January 14, 2021, VOA News. 

Paul Farhi, “Controversial Head of Voice of America Resigns Hours After President Biden Takes Office,”  January 20, 2021, The Washington Post. 

David Folkenflik, “Trump Ally at Voice of America Replaced by News Executive He Recently Demoted,” January 21, 2021, NPR; Paul Farhi, “At Voice of America, a Sweeping Ouster of Trump Officials on Biden’s First Full Day,” January 21, 2021, The Washington Post; Jessica Jerreat, “New Acting USAGM Chief Begins Undoing Predecessor’s Policies,” January 21, 2021, VOA News. 

David Folkenflik, “USAGM Chief Fires Trump Allies Over Radio Free Europe And Other Networks,” January 22, 2021, NPR. Paul Farhi, “Former Voice of America Overseer Hired Two Law Firms to $4 Million No-bid Contracts,” January 25, 2021, The Washington Post; “Voice of America Overseer Spent $2 Million Investigating Employees, Complaint Alleges,” January 19, 2021, The Washington Post.

“Meeks, McCaul Applaud Removal of Controversial USAGM Leadership,” January 25, 2021, Press Release, Committee on Foreign Affairs. 

David Folkenflik, “Trumpism at Voice of America: Firings, Foosball and a Conspiracy Theory,”  January 27, 2021, NPR. 

Robert R. Reilly, “Voice of America’s Dysfunction Corrupts News Organization’s Mission,”  February 4, 2021, The Washington Times. 

Byron York, “America’s Lost Voice,”  February 4, 2021, Washington Examiner.

“RFE/RL Welcomes Back Jamie Fly as President,”  February 4, 2021, USAGM.  

Gem From The Past 

Antony J. Blinken, “Winning the War of Ideas,” The Washington Quarterly, Spring 2002. 25.2 (2002), pp. 101-114.  Two decades ago, six months after 9/11 and three years after USIA’s merger with the State Department, recently appointed Secretary of State Blinken made a case for rebuilding public diplomacy.  He framed his ideas in the rhetoric and context of the day.  His change agenda included many perennial and still valid recommendations.  Some of his ideas were innovative and prescient.  (1) Prioritize public diplomacy in the foreign policy process.  (2) Strengthen research on public opinion.  (3) Develop a rapid response capability.  (4) Refine the role of ambassadors to focus more on public diplomacy.  (5) Emphasize language and communication skills in the assignment of ambassadors and all senior embassy officials, and provide them with regular media skills training.  (6) Create US presence posts outside foreign capitals.  (7) Enhance strategies for using the Internet.  (8) Develop, support, and leverage the expertise and credibility of outside partners.  (9) Expand highly effective exchange programs.  (10) Work with the private sector to develop message campaigns.  (11) Deploy technology and trade as “strategic weapons in the war to win hearts and minds.”  Blinken’s article is worth another look as he undertakes his new responsibilities.  

An archive of Diplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

Issue #104

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome.

Bruce Gregory can be reached at BGregory@gwu.edu

Nicholas Burns, Marc Grossman, and Marcie Ries, “A U.S. Diplomatic Service for the 21st Century,”Harvard Kennedy School, November 2020.  The authors are retired Foreign Service Officers who served with distinction in the political officer career track and as ambassadors.  Their report is an ambitious call to reimagine American diplomacy and reinvent the Foreign Service.  It is not a plan to reform the State Department, its Civil Service component, or whole of government diplomacy.  Some recommendations have a vintage hue: restore State’s lead role in foreign policy, reaffirm ambassadors as the president’s personal representatives, strengthen budget support for the Foreign Service.  

Other recommendations focus on organization and process: 

(1) Enact a new Foreign Service Act, preserving what is good in existing law; 

(2) Transform the Foreign Service culture through promotion and assignment incentives; 

(3) Achieve diversity through relentless top down direction, structural changes in recruitment and promotions, and a diplomacy ROTC-type program; 

(4) Expand career long education and training through legislation and a 15% personnel increase to create a “training float; 

(5) End the internal “caste” system by eliminating separate career tracks (aka “cones”); 

(6) Create a defined mid-career entry program for critical skills; 

(7) Seek legislation and funding for a Diplomatic Reserve Corps; 

(8) Increase numbers of career diplomats in ambassadorial and senior Department positions to achieve symmetry with the military, CIA, and NSA; and 

(9) Rename the Foreign Service as the “United States Diplomatic Service.”  

In keeping with a growing body of thinking, the report assumes “public diplomacy” to be a core competency in a multi-functional diplomatic corps rather than a separate category of practice.  It also maintains a strong commitment to diplomacy as a full career, and it takes sharp issue with Anne-Marie Slaughter’s plan to create a “global service” that would recruit people from multiple sectors for 5-10 years.  Many of the report’s compelling ideas are not new – mandatory professional education, a reserve corps, ending the “cone” system, and no longer treating public diplomacy as a subset of diplomatic practice.  See for example, “Forging a 21st Century Diplomatic Service for the United States Through Professional Education and Training,” Stimson/The American Academy of Diplomacy, 2011;  “Futures for Diplomacy: Integrative Diplomacy for the 21st Century,”  Clingendael, 2012; “The Paradox of US Public Diplomacy: Its Rise and ‘Demise,’” George Washington University, 2014.  See also this webinar with the report’s authors hosted by American Foreign Service Association President Eric Rubin, “The Future of the Foreign Service,” (about 90 minutes) November 23, 2020. 

Nicholas J. Cull and Michael K. Hawes, eds., Canada’s Public Diplomacy, (Palgrave Macmillan, 2021).  For decades, Canada’s diplomacy scholars and practitioners have done excellent, innovative work.  This collection of essays, compiled by Nick Cull (University of Southern California) and Michael K. Hawes (Queens University, Canada) is no exception.  Many authors of these chapters will need no introduction to longtime readers of this list.  Previews of each are accessible through the title link.  See also “The Latest Book on Canada’s Public Diplomacy,” November 17, 2020, USC Center on Public Diplomacy.  The book is affordably priced in paperback on Amazon at USD $29.99. 

Cull, “Canada and Public Diplomacy: The Road to Reputational Security.”   

Hawes, “‘We’re Back’: Re-imagining Public Diplomacy in Canada.” 

Daryl Copeland (The Montreal Centre for International Studies, University of Montreal) “‘Is Canada “Back’? Engineering a Diplomatic and International Policy Renaissance.” 

Evan Potter (University of Ottawa), “Three Cheers for ‘Diplomatic Frivolity’: Canadian Public Diplomacy Embraces the Digital World.” 

Sarah E. K. Smith, (Carleton University), “Bridging the 49th Parallel: A Case Study in Art as Cultural Diplomacy.”  

Bernard Duhaime and Camille Labadie (University of Quebec at Montreal), “Intersections and Cultural Exchange: Archaeology, Culture, International Law and the Legal Travels of the Dead Sea Scrolls.”  

Rhys Crilley (University of Glasgow) and Ilan Manor (University of Oxford), “Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power.”   

Ira Wagman (Carleton University), “Should Canada Have an International Broadcaster?” 

Andrew F. Cooper (University of Waterloo), “Dualistic Images of Canada in the World: Instrumental Commonalities/Symbolic Divides.”  

Stefanie von Hlatky (Queens University, Canada), “The Return of Trudeaumania: A Public Diplomacy Shift in Foreign and Defence Policy?  

Mark Kristmanson, “International Gifts and Public Diplomacy: Canada’s Capital in 2017.” 

Natalia Grincheva, Museum Diplomacy in the Digital Age, (Routledge, 2020).  Grincheva (National Research University “Higher School of Economics,” Moscow) is among a growing number of scholars who are expanding the meaning of cultural diplomacy to include, in her words, “exchanges and interactions among people, organizations and communities that take place beyond the direct control or involvement of national governments.”  She finds evidence in the way social media give cultural communities opportunities (1) to challenge museum authority in cultural knowledge creation, (2) to “voice opinions and renegotiate cultural identities,” and (3) to “establish new pathways for international cultural relations, exchange and, potentially, diplomacy.”  Her well researched book supports these ideas with three case studies of online museum projects: The Australian Museum’s Virtual Museum of the Pacific in Sydney, the UK’s “A History of the World in 100 Objects,” a project undertaken by the British Museum in collaboration with the BBC, and the YouTube Play global contest of creative videos developed by Google and the Guggenheim Museum in New York.  Grincheva provides a description and critique of these projects as well as assessments of their political narratives.  She argues they create channels of museum diplomacy through (1) their projection of national cultures and values in the global media environment, and (2) their value as meeting spaces for cross cultural exchange, learning, dialogue, and exposure of political and cultural differences.  This is a provocative study that deserves attention and debate.  As with other inquiries into diplomacy‘s meaning in society beyond governance, it raises an important research question: where does diplomacy stop, and where do other categories of cross-cultural connections begin?

John Maxwell Hamilton, Manipulating the Masses: Woodrow Wilson and the Birth of American Propaganda, (Louisiana State University Press, 2020).  Literature on George Creel and his World War I Committee on Public Information (CPI) is “surprisingly thin” historian Justin Hart observed a few years ago. Not anymore.  LSU journalism professor Hamilton’s monumental new study is a deeply researched, highly readable book that puts the CPI in historical context, illuminates its personalities and activities, and assesses its strengths, limitations, and influence on American democracy and public diplomacy.  He writes with a former journalist’s skill.  Rooms and places are described.  People are identified with telling adjectives.  Brief quotes signify large themes.  Research is grounded in interviews, articles, manuscripts, diaries, official records, Creel’s own writings (“indispensable and unreliable”), and some 150 archival collections – a prodigious undertaking.  His book frames context: Progressive Era politics and journalism, Wilson’s campaign and presidency, the Great War.  Much is devoted to the CPI’s domestic activities, censorship, sanitized news, “manufactured fear of an imminent threat,” dependence on civil society actors, and Creel’s controversies with officials, lawmakers, and the media.  

Propaganda is Hamilton’s operative term.  CPI was America’s “first and only ministry of propaganda.”  It gave rise to US “public diplomacy” abroad and what he calls the “Information State” – mind sets and techniques decentralized in US government organizations at home.  Hamilton’s assessments of Creel as “the father of public diplomacy” and CPI’s overseas “commissioners” contain an abundance of important insights.  With no advance planning, and during a lifespan of less than three years, these practitioners “field-tested ideas that became staples of public diplomacy.”  Especially informative are profiles of CPI’s Edgar Sisson and Arthur Bullard in Russia, Vira Whitehouse in Switzerland, Charles Merriam in Rome, Hugh Gibson, a State Department diplomat in Paris assigned to “help coordinate CPI propaganda,” the military’s psychological operations launched by Heber Blankenhorn, and tensions between Creel and Army Captain Walter Lippmann.  

Strengths of the book lie in its extensive new research on CPI’s operations and a constructive balance in its attention to field practitioners as well as leadership in Washington.  But the book is written also from a present-minded perspective, aspects of which are debatable.  Hamilton’s central theme is that CPI launched “the establishment of pervasive, systematic propaganda as an instrument of the state” and what became a “profound and enduring threat to American democracy.”  It “propelled mass persuasion into a profession” empowered by technologies, science-based strategies, and disadvantaged publics.  He also argues that “Where outright propaganda is called for, as with public diplomacy, it should be a lesson on the presentation of facts and honest introspection on the American experience . . . .”  This tension between when propaganda is and is not “called for” is not fully explored.  His story of CPI’s legacy raises important unresolved questions, directly and implicitly, about propaganda in the external relations of a democracy, the evolution of US diplomacy’s public dimension, public affairs as a necessary and appropriate instrument of governance, the role of the press in shaping news, and dangers of propaganda to citizens in a democracy.  These questions merit consideration by scholars and practitioners.  Manipulating the Masses is an outstanding contribution to the literature.  It deserves to be read widely and discussed. 

See also “Meet the Author: John Maxwell Hamilton,”  USC Center on Public Diplomacy, November 10, 2020; John Maxwell Hamilton and Kevin R. Kosar, “Call it What It Is: Propaganda,”  Politico, October 8, 2020.


“Introducing: The Hague Journal of Diplomacy Blog.”
  Now entering its second year, HJD continues to provide a forum for scholars and practitioners to discuss issues and stimulate debates on diplomatic practice, “diplomatic aspects of international politics,” and articles published in The Hague Journal of Diplomacy.  On the unstated premise that less is more, HJD publishes approximately 10 blogs annually.  Authors may submit proposals, limited to 300 words, to HJD Blog editor Ilan Manor at ilan.manor@stx.ox.ac.uk. See also The Hague Diplomacy Blog: Guidelines for Authors.

Ilan Manor and Guy J. Golan, “The Irrelevance of Soft Power,” ResearchGate, E-International Relations, October 19, 2020.  Manor (University of Oxford) and Golan (Texas Christian University) argue the debatable and seemingly inconsistent propositions that soft power is irrelevant (their title) and secondary (in their article).  The 21st century, they contend, will consist of growing competition among three giants – the US, China, and India.  Nations will create short-term alliances that will be malleable and “rest on shared interests, not shared values.”  Power will function differently.  Soft power (attraction) and hard power (threats and coercion), as conceptualized by Joseph Nye, will give way to power understood as bargaining among the giants and issue specific strategic alliances.  Foreign publics will care about states “primarily when they share interests.”  The authors have written extensively and well in the past on public diplomacy and digital technologies in diplomatic practice, and their geopolitical forecasts in this paper are worth consideration going forward.  However, their claim that “Soft Power will no longer be relevant” and their suggestion that Nye’s soft power concept is time bound are problematic.  To be sure, Nye’s work has focused primarily on the uses of power in the modern era.  But his writings are filled will references to the relevance and varieties of hard and soft power (and tradeoffs between them) in the interaction of groups throughout history.  To borrow from Mark Twain, reports of soft power’s “irrelevance” are greatly exaggerated.

Geoffrey Allen Pigman, Negotiating Our Economic Future: Trade, Technology, and Diplomacy, (Agenda Publishing/McGill-Queens, 2020).  Diplomacy scholar and global strategy and policy consultant Pigman looks at how technological change is transforming global trade and the diplomacy that makes trade possible.  Chapters discuss changes in the global economy that provide context for his arguments and accelerating advances in information, communication, and transport technologies.  Of particular interest to diplomacy scholars are his views on diplomatic actors, processes, and methods.  Pigman has long pioneered research that considers most of today’s diplomacy “inherently ‘public’” – and large transnational firms and civil society organizations as diplomatic actors on the global stage.  His ideas on concepts of diplomacy, digital diplomacy, public diplomacy, and the uses and effects of social media contribute usefully to current debates, even when at times they risk stretching the boundaries of diplomacy as a domain in knowledge and practice.  His book is especially useful because it focuses on under appreciated diplomacy issues in economics and trade in a literature that tends to prioritize geopolitics, national security, and transnational problems in other areas (e.g., climate, pandemics, cyber, migration). 

Alina Polyakova and Daniel Fried, “Democratic Offense Against Disinformation,” Center for European Analysis (CEPA) and Atlantic Council, December 2, 2020.  In this paper, the third in a series, Polyakova (CEPA President and CEO) and Fried (Atlantic Council Distinguished Fellow) turn from arguments based on defense and resilience to offense.  By this they do not mean spreading disinformation.  Their strategy calls for building up cyber tools to identify and disrupt, sanctions, and asymmetric support for free media (journalists, activists, and independent investigators).  By asymmetric, they do not mean directly countering disinformation.  Rather they support tools and methods that emphasize “the inherent attraction, over the long run, of truth,” the greatest strength of free societies dealing with authoritarian adversaries.  See also “The Lawfare Podcast: Can Democracies Play Offense on Disinformation,” (56 minutes), December 3, 2020.  (Courtesy of Len Baldyga)

Sarah Repucci and Amy Slipowitz, Democracy under Lockdown: The Impact of COVID-19 on the Global Struggle for Freedom, Freedom House, October 2020.  In this 17-page special report, Freedom House, in partnership with the research firm GQR, summarizes views of 398 journalists, civil society workers, activists, and other experts as well as findings of its own research analysts on the condition of democracy during the COVID-19 pandemic.  Key judgments include the following. (1) Research “strongly” demonstrates that the pandemic is exacerbating 14 years of consecutive decline in freedom documented in Freedom House reports.  Democracy has weakened in 80 countries, particularly in struggling democracies and highly repressive states.  (2) The pandemic is contributing to increased obstacles to voting in person and other forms of political participation, restrictions on protests, government misinformation and disinformation, and elected officials willing to exploit the virus for personal purposes and as an excuse for increased oppression.  (3) The political impact is expected to last well after its impact as a major public health problem.  A separate section on the United States addresses the Trump administration’s “fog of misinformation,” repeated downplaying of the virus, and use of emergency health directives to advance border crossing policies.  See also Adam Taylor, “Democracies Are Backsliding Amid the Coronavirus Pandemic,” The Washington Post, October 2, 2020.

US Advisory Commission on Public Diplomacy, “Minutes and Transcript from the Quarterly Meeting on Public Diplomacy’s Role in Countering State-sponsored Disinformation,” September 30, 2020.  The Commission’s meeting, based on its special report, “Public Diplomacy and the New ‘Old’ War: Countering State-Sponsored Disinformation,” featured remarks by the Commission’s Executive Director Vivian Walker and an expert panel: James Pamment (Lund University and Nonresident Scholar at the Carnegie Endowment for International Peace; Graham Brookie, Director and Managing Editor of the Atlantic Council’s Digital Forensic Research Lab; and US Ambassador (ret.) Bruce Wharton, former Acting Undersecretary of State for Public Diplomacy and Public Affairs.


“The U.S. Role in the World: Background and Issues for Congress,”
  Congressional Reference Service (CRS), R44891, updated November 24, 2020.  Balanced and well researched, CRS’s standard nonpartisan approach in writing for US lawmakers and staff, this report addresses the question of whether the US role in the world has changed, and if so, what are the implications?  It divides its assessment into four key elements: global leadership; defense and promotion of the liberal order; defense and promotion of freedom, democracy, and human rights; and prevention of the emergence of regional hegemons in Asia.  The report draws on leading views of scholars and practitioners in summarizing arguments for a more restrained US role in the world and contrasting arguments for continuing the US role of the past 70 years.  It also includes an extensive bibliography.

Uzra S. Zeya and Jon Finer, “Revitalizing the State Department and American Diplomacy,”  Council Special Report No. 89, Council on Foreign Relations, November 2020.  Zeya (CEO and President, Alliance for Peacebuilding) and Finer (Adjunct Senior Fellow, CFR), supported by a blue-ribbon advisory committee of leaders in American diplomacy, want to change a State Department “that has fallen into a deep and sustained crisis.”  Long-standing deficits in diversity, institutional culture, and professionalization exist in a policy environment “beyond the core competencies of most Foreign and Civil Service officers.”  These problems are exacerbated by a State Department that is “hollowed out by three years of talent flight, mired in an excessively layered structure, and resistant to reform.”  Their 40-page report surveys pressing concerns and needed reforms. 

(1) Restore State’s Special Envoy for Climate Change led by a presidential appointee and staffed by experts from government and civil society.

(2) Strengthen State’s Office of International Health and Biodefense, learn from the PEPFAR AIDs relief program, and integrate expertise in US health agencies and diplomacy.

(3) Increase diplomatic capacity focused on China through recruitment, assignments, and language training.

(4) “Overhaul” State’s technology platforms and practitioner skills. 

(5) Upgrade State’s cyber issues coordinator to the level of ambassador-at-large.

(6) Request an NSC led process to coordinate “a strategy for the information environment” and clarify missions and authorities of State’s Global Engagement Center, the Defense Department, the intelligence community, and the U.S. Agency for Global Media.

(7) Overcome State’s “profound lack of diversity” and a Foreign Service that “remains a bastion of white male privilege” through bold steps in recruitment, assignments, promotions, and management.

(8) Address a profoundly damaging “risk averse culture” manifest in “fortress embassies,” difficulties in engaging local populations, and a “don’t make waves” approach to career advancement.

(9) Create a streamlined alternative to the paper clearance system, reduce the number of undersecretaries, and delegate more power to assistant secretaries and ambassadors.

(10) “Revise or replace” the Foreign Service “cone system” and provide alternative entry paths to the Foreign Service written and oral exams.

(11) Restore primacy of career appointments in senior positions.

(12) Increase funding for a training float, incentivize continuous learning, recruit more officers with language skills, create a Diplomatic Reserve Corps, and pursue a new Foreign Service Act.

Some proposals reflect a growing consensus; others are likely to be contested.  As with many such reports, it is long on diagnosis, generalities, and desired end states.  Missing are realistic road maps needed to navigate the politics of how to get from here to there.

Recent Blogs and Other Items of Interest 

Matt Armstrong, “Whither R: The Office That’s Been Vacant for Two of Every Five Days Since 1999,”December 3, 2020, MountainRunner.us. 

Robert Banks, “City Diplomacy: A Reset,”  November 25, 2020, CPD Blog, USC Center on Public Diplomacy. 

Peter Beinart, “Biden Wants America to Lead the World. It Shouldn’t,”  December 2, 2020, The New York Times. 

Don Bishop, “For America’s Public Diplomacy, No Time to Waste,”  November 11, 2020, Public Diplomacy Council. 

Graham Bowley, “Joe Biden and the Arts: No R.B.G. but a Loyal Promoter of Culture,”  October 30, 2020, The New York Times. 

Brian Carlson and Michael McCarry, “Memorandum for President-Elect Biden, Public Diplomacy: Re-engaging the World,” November 29, 2020, Public Diplomacy Council, Public Diplomacy Association of America. 

Gordon Duguid, “How Public Diplomacy Can Help Regain U.S. Credibility,”  November 15, 2020, Diplomatic Diary. “Five PD Favorites By Mike Anderson,”  November 29, 2020, Public Diplomacy Council. 

Robbie Gramer, “Senior U.S. Lawmaker Wants to Scale Back Pay-for-Post Ambassadorships,”  October 26, 2020, Foreign Policy. 

Joe B. Johnson, “The Value, and Values of Public Diplomacy,”  November 16, 2020, Public Diplomacy Council. 

Doowan Lee, “The United States Isn’t Doomed to Lose the Information Wars,”  October 16, 2020, Foreign Policy. 

Cheng Li and Ryan McElveen, “The Deception and Detriment of US-China Cultural and Educational Decoupling,”  October 14, 2020, Brookings. 

Kristin Lord, “Bad Idea: The Misguided Quest to Recreate USIA,”  December 4, 2020, Center for Strategic and International Studies. 

Alasdair MacDonald and Alison Bailey, “The Integrated Review and the Future of UK Soft Power,”  October 2020, British Council. 

Ilan Manor, “How External Shocks Alter Digital Diplomacy’s Trajectory,”  November 4, 2020, CPD Blog, USC Center on Public Diplomacy. 

Salman Masood, “U.S. Embassy in Pakistan Apologizes for Retweeting Election Post,” November 11, 2020, The New York Times. 

Sherry Meuller and Michael McCarry, “Advocating for Public Diplomacy,”  October 3, 2020, Public Diplomacy Council. 

Jonathan Monten, Joshua Busby, Joshua D. Kertzer, Dina Smeltz, and Jordan Tama, “Americans Want to Engage the World,”  November 3, 2020, Foreign Affairs. 

Nick Pyenson and Alex Dehgan, “We Need More Scientists in the U.S. Diplomatic Corps,” November 16, 2020, Scientific American. 

Anne-Marie Slaughter and Alexandra Stark, “Crafting a Diplomacy – First US Foreign Policy,”  November 23, 2020, Project Syndicate. 

Tianna Spears, “It Is Up to the State Department to Reimagine a Better Institution,”  November 2020, American Diplomacy. 

Nahal Toosi, “Are You on the List? Biden’s Democracy Summit Spurs Anxieties – and Skepticism,”  November 28, 2020, Politico. 

“Two New Reports Provide a Road Map for Reforming American Diplomacy,”  November 21, 2020, The Economist. 

Matthew Wallin, “Public Diplomacy Priorities for the Incoming Biden Administration,”  December 1, 2020, American Security Project. 

Doug Wilson, Angelic Young, and Alex Pascal, “The Need for More Chris Stevenses,”  December 3, 2020, Just Security. 

Ayse Zarakol, “Biden’s Victory Is No Balm for American Exceptionalism,” November 9, 2020, Foreign Policy. 

Philip Zelikow, “The U.S. Foreign Service Isn’t Suited for the 21st Century,”  October 26, 2020, Foreign Policy.

Selected Items (in chronological order): Trump / Voice of America / USAGM

Jennifer Hansler, “Watchdogs Open Probes Into Alleged Misconduct and Retaliation at the US Agency for Global Media,”  October 2, 2020, CNN 

David Folkenflik, “VOA White House Reporter Investigated for Anti-Trump Bias By Political Appointees,”  October 4, 2020, NPR.  

Zack Budryk, “Political Appointees Investigated Voice of America Journalist for Possible Anti-Trump Bias: Report,”  October 5, 2020, The Hill; Jessica Jerrat, “USAGM Officials Breached Firewall, Committee Chair Says,” October 6, 2020, VOA News; “Engel Statement on USAGM Officials Breaching the ‘Firewall’ and Targeting VOA Journalist,”  October 5, 2020, US House Committee on Foreign Affairs. 

David Folkenflik, “Acting VOA Director Pledges to Protect Newsroom Despite Inquiry Into Reporter,”  October 6, 2020, NPR. 

“USAGM Denounces Substandard Journalism Within Federal News Networks; Agency Publishes Clarification of Federal Reporting Expectations,”  October 6, 2020, USAGM Public Affairs. 

“SPJ Statement on Allegations Against VOA Reporter,”  October 7, 2020, Society of Professional Journalists.

> David Folkenflik, “Ex-Officials’ Lawsuit Says Trump-Appointed CEO Broke Laws at Voice of America,”  October 8, 2020, NPR; Grant Turner, et al., vs. US Agency for Global Media, et al., Case No. 20-cv-2885, October 8, 2020. 

Jessica Jerreat, “Lawsuit Calls for Immediate Relief From USAGM CEO’s Action,”  October 9, 2020, VOA News; Justine Coleman, “Trump-appointed Global Media Chief Sued Over Allegations of Pro-Trump Agenda,”  October 8, 2020, The Hill; Pranshu Verma, “Trump Appointee is Turning Voice of America Into Partisan Outlet, Lawsuit Says,”  October 8, 2020, The New York Times. 

Jackson Diehl, “Trump’s Continuing Vandalism of the Voice of America,”  October 11, 2020, The Washington Post. 

Sara Fischer, “Scoop: USAGM Soliciting OTF Partners As It Withholds Funds,”  October 13, 2020, Axios. 

Paul Farhi, “Court Rules Trump Appointee Overstepped Authority When He Tried to Replace Media Fund’s Leadership,”  October 15, 2020, The Washington Post. 

David Folkenflik, “Citing Scandal, Senator Proposes Stronger Protections for VOA Newsroom,”  October 15, 2020, NPR; “Murphy Announces Legislation to Protect Journalists from Political Targeting,”  October 16, 2020, Press Release. 

David Folkenflik, “Judge Finds U.S. Agency for Global Media CEO Broke Law in Seizing Control of Fund,”  October 17, 2020, NPR. 

Alan Heil, “U.S.-funded Global Media Face Unprecedented Threats. Congress to the Rescue?”  October 18, 2020; “America’s Publicly-Funded Overseas Networks: An Unrelenting Crisis,”  October 31, 2020, Public Diplomacy Council. 

>Margaret Taylor and David Folkenflik, “Fear and Loathing at the U.S. Agency for Global Media,”  October 21, 2020, Lawfare Podcast, (48 minutes). 

>David Folkenflik, “U.S. Agency Targets Its Own Journalists’ Independence,”  October 27, 2020, NPR; “Background on Rescinding a So-called Firewall Rule,” October 26, 2020, USAGM. 

>Paul Farhi, “Trump Appointee Sweeps Aside Rule That Ensures ‘Firewall’ at Voice of America,”  October 27, 2020, The Washington Post; Pranshu Verma, “Trump Appointee Rescinds Rule Shielding Government News Outlets From Federal Tampering,” October 27, The New York Times; Jessica Jerreat, “USAGM CEO Criticized Over Move to Rescind Firewall Regulation,”  October 27, 2020, VOA News; Colum Lynch, Amy Mackinnon, Robbie Gramer, “Trump Appointee Seeks to Turn U.S. Media Agency Into a Political Cheerleader,”  October 27, 2020, Foreign Policy; Laura Kelly, “Trump Appointee Sparks Bipartisan Furor for Politicizing Media Agency,”  October 27, 2020, The Hill; “Engel Statement on Michael Pack’s Attack on the Statutory Firewall,”  October 27, 2020, US House Committee on Foreign Affairs. 

Akbar Shahid Ahmed and Nick Robins-Early, “Donald Trump Is Turning An Independent Taxpayer-Funded News Network Into Political Propaganda,”  November 1, 2020, The Hill. 

Jack Rodgers, “Judge Voices Alarm at Odious Reported Conduct of Trump Appointee,”  November 5, 2020, Courthouse News Service. James S. Robbins, “More Rot at America’s Public Diplomacy Mouthpiece,”  November 7, 2020, The Hill. 

Justine Coleman, “Former VOA Producer Sues US Global Media Agency Over Termination,”  November 11, 2020, The Hill. 

Kim Andrew Elliott, “U.S. International Broadcasting: Rebuilding the Firewall in the New Administration,”  November 20, 2020, The Hill.

David Folkenflik, “Voice of America’s 5 Months Under Trump CEO: Lawsuits, Bias Claims, and a Sex Scandal,”  November 20, 2020, NPR. 

> Paul Farhi, “Judge Slaps Down Trump Appointee Who Has Sought to Reshape Voice of America and Related Agencies,”  November 21, 2020, The Washington Post; “Turner vs. USAGM, Preliminary Injunction Order,” November 20, 2020; David Folkenflik, “Trump Appointee Unconstitutionally Interfered with VOA, Judge Rules,”  November 21, 2020, NPR; Jessica Jerreat, “Court Injunction Bars USAGM From Editorial Interference,”  November 21, 2020, VOA News. 

Matt Armstrong, “No, the US Agency for Global Media Does Not Compete with US Commercial Media,”  November 26, 2020, MountainRunner.us 

David Folkenflik, “‘Substantial Likelihood of Wrongdoing,’ By VOA Parent Agency, Government Watchdog Says,”  December 2, 2020, NPR; Jessica Jerreat, “USAGM Told to Investigate Allegations of Wrongdoing at Agency,”  December 3, 2020, VOA News. 

Alberto Fernandez, “The Quiet Crisis in U.S. International Broadcasting,”  December 2, 2020, MEMRI Brief No. 243.

Gem From The Past Marc Grossman, “Diplomacy for the 21st century: Back to the Future,” Foreign Service Journal, September 2014, pp. 22-27.  Marc Grossman’s distinguished career in the Foreign Service included assignments as Undersecretary of State for Political Affairs, US Ambassador in Turkey and Director General of the Foreign Service.  His thoughtful and prescient FSJ article six years ago signaled issues central to today’s change agendas for the Biden/Harris administration (see the Harvard and Council on Foreign Relations reports above).  Diplomacy, Grossman observed, must rest on four principles: optimism and belief in the power of ideas, commitment to political and economic justice at home, a conviction that truth is ultimately more effective than lies, and reliance on Reinhold Niebuhr’s admonitions, channeled by Andrew Bacevich about “the persistent sin of American exceptionalism, the indecipherability of history, the false allure of simple solutions; and . . . appreciating the limits of [hard and soft] power.”  Among Grossman’s other enduring ideas for diplomatic practice: recognition of the power and limits of social media, commitment to pluralism, recognition of the necessity of whole of government diplomacy, the development of “expeditionary diplomats” and a reserve corps of civilians and diplomats that can deploy immediately in the toughest diplomatic assignments.  See also “Ambassador Marc Grossman: Diplomacy for the 21st Century,” USC Center on Public Diplomacy.

An archive ofDiplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

Issue #103

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Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 

Bruce Gregory can be reached at BGregory@gwu.edu

Sohaela Amiri and Efe Sevin, eds., City Diplomacy: Current Trends and Future Prospects, (New York: Palgrave Macmillan, 2020).  Amiri (Pardee RAND Graduate School) and Sevin (Towson University) have compiled an excellent collection of essays that take the study and practice of city diplomacy to a new level.  Their focus goes beyond megacities and high-profile issues (climate, counterterrorism, trade) to include cities of different sizes, city networks, and varieties of topics and practices (global governance, twinning, summits, museums, representation, negotiation, public diplomacy, branding).  Attention is paid to the mutually advantageous dialogue of scholars and practitioners.  Case studies by a geographically diverse group of authors provide evidence-based analyses of cities in and beyond the US and Europe.  This book plows new ground in multidisciplinary scholarship and imaginative explorations of evolving roles and methods in diplomatic practice. 

Michele Acuto (Senior Fellow, Bosch Foundation Global Governance Futures Program), “Prologue: A New Generation of City Diplomacy.”

Sohaela Amiri and Efe Sevin, “Introduction.”

Emma Lecavalier (University of Toronto) and David J. Gordon (University of California Santa Cruz), “Beyond Networking? The Agency of City Network Secretariats in the Realm of City Diplomacy.”

Hannah Abdullah (London School of Economics) and Eva Garcia-Chueca (University of Coimbra, Portugal), “Cacophony or Complementarity? The Expanding Ecosystem of City Networks Under Scrutiny.”

Benjamin Leffel, (University of California Irvine), “Marine Protection as Polycentric Governance: The PEMSEA Network of Local Government.” 

Bruno Asdourian (University of Fribourg) and Diana Ingenhoff, (University of Fribourg), “A Framework of City Diplomacy on Positive Outcomes and Negative Engagement: How to Enhance the International Role of Cities and City/Mayor Branding on Twitter?”

Natalia Grincheva (University of Melbourne), “Museums as Actors of City Diplomacy: From ‘Hard’ Assets to ‘Soft’ Power.”

Rhys Crilley (The Open University) and Ilan Manor (University of Oxford), “Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power.”

Andrea Insch (University of Otago, New Zealand), “Do Cities Leverage Summits to Enhance Their Image Online? Examining the Twittersphere of the Inaugural U20 Mayoral Summit, Buenos Aires, Argentina.”

Ray Lara (University of Guadalajara), “How Are Cities Inserting Themselves in the International System?”

Tamara Espiñeira-Guirao (Secretary General, Atlantic Cities), “Strategies for Enhancing EU City Diplomacy.”

Sohaela Amiri, “Making US MOIA Sustainable Institutions for Conducting City Diplomacy by Protecting Their Precarious Values.”

Hun Shik Kim (University of Colorado Boulder) and Scow Ting Lee (University of Colorado Boulder), “The Branding of Singapore as City of International Peace Dialogue.”

Eika Auschner (University of Cologne), Liliana Lotero Álvarez, (Universidad Pontificia Bolivariana, Colombia), and Laura Álvarez Pérez, (Universidad de Medellin), “Paradiplomacy and City Branding: The Case of Medellin Colombia (2004-2019).”

Valentina Burkiene (Klaipeda University), Jaroslav Dvorak (Klaipeda University), and Gabrielė Burbulytė-Tsiskarishvili (Klaipeda University), “City Diplomacy in Young Democracies: The Case of the Baltics.”

Louis Clerc (University of Turku), “Turku (Finland) as a Case Study in the City Diplomacy of Small Urban Centers, 1971-2011.

C.Robert Beecham, Dire Road to the Untold: A Soldier of Fortune Meets His Match,CreateSpace Publishing, 2017.Bob Beecham, a retired foreign service officer, served in combat with the Army in World War II and then in a career that began in the Department of State and lasted for decades in overseas and Washington-based assignments with the US Information Agency.  For several years in retirement he published a monthly newsletter, the Chronicle of International Communication.  His book is a work of fiction featuring diplomats, spies, journalists, broadcasters, lawmakers, and bureaucrats.  He tells a good story.  He has a talent for crisp dialogue.  Perhaps most interesting to public diplomacy enthusiasts is his underlying narrative about the personalities, operational issues, and organizational cultures that defined an era when a new breed of diplomats, inventive and professional, challenged traditional diplomatic practices.  Actions, discourse, and names, with the exception of a few senior leaders, are fictional.  Decidedly not fictional is his informed and compelling account, shaped by personal experiences, of how a generation of reformers and builders institutionalized US diplomacy with foreign publics.  Others with different experiences have contrasting versions.  The careers of these pioneering practitioners, and their spirited debates grounded in common pursuits, are critical to understanding US diplomacy’s public dimension. 

Alexander Buhmann and Erich J. Sommerfeldt, Pathways for the Future of Evaluation in Public Diplomacy, CPD Perspectives, USC Center on Public Diplomacy, Paper 1, August 2020.  In this exceptionally useful paper, Buhmann (BI Norwegian Business School) and Sommerfeldt (University of Maryland) summarize and explore the implications of twenty-five in-depth anonymous interviews with public diplomacy practitioners in the US Department of State (2017-2018).  The authors begin with observations on the state of evaluation in US public diplomacy, a conceptual overview of practitioners’ perspectives on evaluation, and a summary of their research methodology.  They turn then to a discussion of practitioner responses organized in thematic categories.  The balance of the paper is devoted to proposals for changes in approaches and procedures for public diplomacy evaluation.  This brief annotation does not do justice to the findings and recommendations in this paper.  It is a thoughtful blend of study and practice, which earned recognition as the 2019 Best Faculty Paper from the International Communication Association’s Public Diplomacy Interest Group.  It deserves a close read by diplomacy scholars and practitioners.  

William J. Burns and Linda Thomas-Greenfield, “The Transformation of Diplomacy: How to Save the State Department,”  Foreign Affairs, September 23, 2020.  Burns (Carnegie Endowment) and Thomas-Greenfield (Albright Stonebridge Group) were members of the Foreign Service class of January 1982.  Now retired, they assess a “badly broken” US diplomacy. Their strategy to reinvent diplomacy for a new era is two-fold: (1) accept the nation’s “diminished, but still pivotal, role in global affairs,” and (2) invest in the people who drive US diplomacy (foreign service, civil service, and foreign national staff).  They offer a rich menu for what is to be done.  A top to bottom diplomatic surge; waiting for a generational replacement won’t do.  Bring back personnel who were forced out.  Expand lateral entry from the civil service and Americans with skills in global health, climate change, cyber, and other domains.  Create a diplomatic reserve corps.  Recruit spouses with professional experience.  Establish a ROTC type program for college students.  Treat lack of diversity in US diplomacy as a national security crisis.  Numerous other recommendations relate to recruitment, training, promotion, assignments, digital technologies, fortress embassies, and a “torpid bureaucratic culture.”  Burns and Thomas-Greenfield provide a compelling diagnosis of today’s wreckage at the State Department and a bevy of ambitious and knowledgeable proposals.  Missing are an imaginative re-thinking of the Department’s role in whole of government diplomacy and pragmatic roadmaps needed to get from problems to solutions. 

“The Dereliction of American Diplomacy: Facing the World, Blindfolded,”  August 13, 2020, The Economist.  Beginning with the symptomatic low-profile response of the American embassy in Lebanon to the Beirut port explosion, The Economist surveys the “widespread malaise” of American diplomacy using data, a wide range of quotes, and three pages of analysis and examples.  Observations on the State Department’s institutional deficiencies pre-Trump sit side-by-side with views on the “blatant hostility” and “hollowing out of expertise” brought by the Trump/Pompeo “carnage.”  Reform proposals are briefly described including suggestions that the “scale of transformation needed in American diplomacy” requires “a new act of Congress.”  

“The Diplomatic Pouch,” Institute for the Study of Diplomacy, School of Foreign Service, Georgetown University.  Georgetown’s ISD has upgraded its website and launched a new blog, The Diplomatic Pouch.  The blog will examine evolving global challenges in diplomacy, highlight diplomatic issues, and provide information on using the ISD’s case studies library.  See also the link to Kelly M. McFarland and Vanessa Lide, “Making the Case: Using Case Studies in the Classroom,” an excellent two-page guide to teaching with case studies.  And a Zoom webinar (1:06), “The New Reality: Teaching International Affairs,” led by ISD Director Barbara Bodine.

Richard Haass, The World: A Brief Introduction, (Penguin Press, 2020).  Instead of insights and advice for policy elites, his standard repertoire, Council on Foreign Relations president and cable news commentator Richard Haass has written a different kind of book.  His objectives are to provide the basics of what people of all ages need to know to become globally literate and filter the fire hose of news headlines – and to fill a deplorable gap in high school and college curricula.  He divides his explanation of “the world” into four parts. Early chapters focus on history from a global perspective.  Short chapters then address six geographic regions.  The third and longest section discusses global challenges: climate change, terrorism, cybersecurity, nuclear proliferation, migration, health, and trade.  Climate is identified as “conceivably the defining issue of this century.”  A concluding section deals with world order, sources of disorder, and principal sources of stability.  Haass writes with exceptional clarity.  This is not a theoretical textbook, although surprisingly he singles out Australian academic Hedley Bull’s The Anarchical Society: A Study of World Order in Politics for a considered look.  Chapters can be read in isolation, or the book flows as whole.  Diplomacy teachers looking for lecture ideas or concise readings to frame varied contexts of diplomatic practice will find this an excellent resource.  Extensive notes, bibliographic resources, and a guide to following current events and global affairs are a plus. 

James Pamment, “The EU’s Role in the Fight Against Disinformation: Developing Policy Interventions for the 2020s,”  September 30, 2020; “Crafting a Disinformation Framework,” September 24, 2020; “Taking Back the Initiative,”  July 15, 2020, Carnegie Endowment for International Peace.  In these three reports, Pamment (Lund University, Carnegie Endowment) examines disinformation threats, definitional and conceptual issues, and EU policy choices in the 2020s.  The reports, commissioned by the European External Action Service and prepared independently by Pamment, are based on interviews and workshops with experts in the field.  They are posted on the Carnegie Endowment’s Partnership for Countering Influence Operations.  See also Steven Bradley, “Securing the United States from Online Disinformation – A Whole of Society Approach”  August 24, 2020.  

Pew Research Center, “U.S. Image Plummets Internationally as Most Say Country Has Handled Coronavirus Badly,”  Pew Research Center, September 2020.  Pew’s Richard Wilke, Janell Fetterolf, and Mara Mordecai, in this new 13-nation study find that America’s reputation has sunk further among key allies and partners.  “In several countries, the share of the public with a favorable view of the U.S. is as low as it has been at any point since the Center began polling on this topic two decades ago.”  In the UK it’s 41%.  In France, 31%.  In Germany, 26%.  Ratings for President Trump, low throughout his presidency are trending lower.  South Korea showed a particularly sharp decline from 46% in 2019 to 17% in 2020.  Trump’s lowest rating is in Belgium at 9%.  His highest is in Japan at 25%.  Germany’s Angela Merkel has the highest rating with a median of 76% across the countries polled.  See also Adam Taylor, “Global Views of U.S. Plunge to New Lows Amid Pandemic, Poll Finds,”  September 15, 2020, The Washington Post.

Ben Rhodes, “The Democratic Renewal: What It Will Take to Fix U.S. Foreign Policy,” Foreign Affairs, September/October, 2020, 46-56.  Rhodes, former Deputy National Security Advisor for Strategic Communications and author of The World as It Is: A Memoir of the Obama White House, argues that a Biden administration, if elected, will face deep global concerns not only about the destruction brought by the Trump presidency, but by the fact that Americans elected him in the first place.  Nevertheless, global protests in support of Black Lives Matter, climate strikes, protests in Hong Kong, and demonstrations against structural economic inequality are reasons to hope for democratic renewal.  Rhodes’ advice: (1) Avoid fixating on Trump’s mistakes and returning to the core tenets of post 9/11 US foreign policy (aka “the post 9/11 playbook of the Blob”).  (2) Move quickly on domestic and global responses to COVID-29.  (3) Because climate change is the leading US national security threat, mitigation, adaptation, and energy efficiency must be the centerpiece of US foreign policy.  (4) Undertake badly needed democratic reforms in the United States and rebuild ties with democratic allies.  (5) Initiate coordinated efforts to promote transparent governance and root out corruption.  (6) Speak out against human rights abuses.  (7) Regulate social media companies.  (8) Abandon weaponized immigration policies and pursue legislation on immigration reforms and refugee policies.  Rhodes concludes with a call to remove the artificial separation between foreign and domestic policies.  A Biden administration must “establish itself as the leader of democratic values, strong alliances, and US leadership” and be willing “to make the sustained arguments necessary to reshape public opinion” at home and abroad.

William Rugh, “U.S.-China Relations and the Need for Continued Public Diplomacy,” American Diplomacy, August 2020.  Ambassador (ret.) Rugh makes a thoughtful case for US public diplomacy in the context of three controversial issues: China’s Confucius Institutes, President Trump’s attacks on VOA, and Chinese restrictions on US embassy public diplomacy programs in China.  In framing America’s response, he argues that fears of Confucius Institutes are exaggerated and that borders open to Chinese students and students from other authoritarian states, with appropriate safeguards, are beneficial to sending and receiving countries.  Lies and election interference should be exposed and countered.  “Building walls and closing institutions,” however, works against US national interests.  

Anne-Marie Slaughter, “Reinventing the State Department,” Democracy Journal of Ideas, September 15, 2020.  Princeton’s Anne-Marie Slaughter (CEO of New America, former Clinton era State Department policy planning director) calls for “revolutionizing the entire field of diplomacy” and radical reinvention of the Department and Foreign Service.  Key recommendations relate to recruitment, assignments, and structure.  (1) Recruit talented Americans with global expertise for 5-year tours of duty renewable once or perhaps twice.  (2) Transform the Foreign Service into a Global Service with very different rules.  (3) Assemble multi-sector teams drawn from government, business, and civil society.  (4) Open up and “de-professionalize” the traditional Foreign Service by bringing in experienced individuals from multiple professions to work on global problems.  (5) Break down walls between Foreign Service and Civil Service and draw on talent from across national, state, and local governments.  (6) Do more to project to the world Indigenous Americans, African Americans, and many second-generation immigrant Americans with linguistic skills and cultural competence.  (7) Get it done through Congress (either through an independent commission or bipartisan review by Committee staff) and tie changes to State Department funding.  (8) Transform USAID into a new Cabinet Department of Global Development with a new Global Development Service.  Slaughter’s informed and innovative ideas deserve a close look and much discussion.  She recognizes strong resistance is likely from the American Foreign Service Association.  In keeping with more than a decade of discourse among national Democrats, she does not mention “public diplomacy” or frame it as a concept.  Her views channel Secretary Clinton’s “diplomacy, development, and defense.”  It is unclear whether she is speaking for Vice President Biden and Senator Harris.  She clearly is speaking to them.    

Dina Smeltz, Ivo Daalder, Karl Friedhoff, Craig Kafura, and Brendan Helm. Divided We Stand: Democrats and Republicans Diverge on US Foreign Policy, Chicago Council on Foreign Relations, September 2020.  The Chicago Council’s latest polling shows continuing overall support by Americans for an active US role in the world.  A majority (68%) support security alliances, free trade, and cooperation on global issues.  Sharp divides exist between the parties on which issues are most important and how the US should deal with them.  Democrats favor an internationalist approach, foreign assistance, and participation in international organizations.  Republicans favor a nationalist approach, creating self-sufficiency, and unilateral methods in diplomacy and global engagement.  The top three threats in rank order for Democrats: COVID-19, climate change, and racial inequality.  For Republicans: China as a world power, international terrorism, immigrants and refugees.  For Independents: COVID-19, political polarization in the US, and domestic violent extremism.  See also Susan Rice, “A Divided America Is a National Security Threat,”  September 22, 2020, The New York Times.

US Advisory Commission on Public Diplomacy, “Minutes and Transcript From the Quarterly Public Meeting on ‘Data Driven Public Diplomacy, Six Years Later,’” June 23, 2020.  At its virtual meeting on June 23, the Commission’s members and staff and a panel of State Department experts discussed developments in using research and evaluation tools to formulate and evaluate public diplomacy programs since publication of the Commission’s influential report, Data Driven Public Diplomacy: Progress Towards Measuring the Impact of Public Diplomacy and International Broadcasting Activities in 2014.  Moderated by the Commission’s Executive Director, Vivian S. Walker, the meeting included presentations and responses to questions by Amelia Arsenault, Senior Advisor and Evaluation Team Lead, Office of the Under Secretary for Public Diplomacy and Public Affairs; Luke Peterson, Deputy Assistant Secretary, Bureau of Global Public Affairs; and Natalie Donohue, Chief of Evaluation in the Bureau of Educational and Cultural Affairs.  Commission Senior Advisor Shawn Baxter moderated the online Q&A.

US Advisory Commission on Public Diplomacy, “Public Diplomacy and the ‘New’ Old War: Countering State-Sponsored Disinformation,” Special Report, September 20, 2020.  This detailed 59-page report, co-authored by the Commission’s Executive Director Vivian S. Walker, Ryan E. Walsh, Senior Advisor, Bureau of Global Public Affairs, and the Commission’s Senior Advisor Shawn Baxter, looks at technology-enabled information-based threats to US public diplomacy and a variety of issues related to countering state-sponsored disinformation.  Siloed initiatives that mitigate against coordinated effort and understanding of how public diplomacy treats the problem.  Assessments of programs, coordination, and resource distribution.  Profiles of selected US embassy and host country perspectives.  Recommendations call for a State Department wide lexicon of terms and definitions, resource investment in digital capabilities, restructuring overseas public diplomacy sections, creating a job series for mid-career specialists with digital expertise, experimenting with seed programs, and impact monitoring and evaluation.  The report was released at a Commission webinar on September 30 featuring panelists James Pamment (Lund University and Carnegie Endowment for International Peace), Graham Brookie (Atlantic Council’s Digital Forensic Research Lab) and US Ambassador (ret.) Bruce Wharton, former acting Under Secretary of State for Public Diplomacy and Public Affairs.  An online transcript of the webinar will be forthcoming. 

Vivian S. Walker and Sonya Finley, eds., “Teaching Public Diplomacy and the Instruments of Power in a Complex Media Environment: Maintaining a Competitive Edge,” U.S. Advisory Commission on Public Diplomacy, August 2020.  The Commission’s Executive Director Vivian Walker and National War College Professor Sonya Finley have compiled papers presented at a symposium the Commission convened at the National War College in January 2020.  Its purpose was to “build a body of expertise around the teaching of public diplomacy, information, and influence activities.”  The papers, written by scholars and practitioners, divide into three parts: concepts in the information space, influence strategies, and approaches to teaching public diplomacy, information, and intelligence operations in the classroom.  Several stand out.  

— Richard Wilke (Pew Research Center) provides compelling, evidence-based, documentation of declining trust in the United States and the importance of understanding public opinion in “Attitudes and the Information Environment for Public Diplomacy.”  

— Howard Gambrill Clark (College of Information and Cyberspace, National Defense University) offers provocative ideas about the meaning of influence in “How to Teach Influence: Thoughts on a New Scholarly Discipline.”  In “Tuning the Information Instrument of Power: Training Public Diplomacy Practitioners at the Department of State’s Foreign Service Institute,” 

— Jeff Anderson (Department of State) observes that the PD training curriculum has changed because “the State Department has placed policy promotion at the heart of its activities.”  In a paper likely to prompt debate among practitioners, he argues that “Broadly speaking, all PD training courses at FSI aim to provide students with the skills to identify policy objectives and develop and implement strategic campaigns to achieve those goals.”  

The report includes a useful collection of curriculum overviews in eleven military service colleges and schools.  Unstated, but abundantly clear in this compilation, is the stark contrast between the US military’s deep commitment to mid-career professional education (as a necessary complement to training) and the State Department’s marginal attention to education as it continues to focus on skills training. 

Joshua Yaffa, “Is Russian Meddling As Dangerous As We Think?”  The New Yorker, September 7, 2020.  The New Yorker’s Moscow correspondent asks if by focusing on Russia’s disinformation we overlook our weaknesses as victims.  He makes several arguments.  One challenge in understanding disinformation operations is separating intent, which may be significant, from impact, which may be less so.  There is nothing inherently foreign about the rise and spread of disinformation.  Russian disinformation exists, but “compared with, say, Fox News pundits like Tucker Carlson and Sean Hannity, let alone Trump himself, the perceived menace of Russian trolls far outweighs their actual reach.”  Often media reaction to Russia’s efforts inflates their danger and magnifies their reach.  Yaffa concludes by questioning solutions that focus on “winning the information wars” or “better messaging.”  Rather, “The real solution lies in crafting a society and a politics that are more responsive, credible, and just.”  His analysis provides evidence and summarizes the thinking of experts such as Thomas Rid,  Peter Pomerantsev,  and Timothy Wu.  (Courtesy of Larry Schwartz) 

Robert B. Zoellick, America and the World: A History of U.S. Diplomacy and Foreign Policy, (Twelve, Hachette Press Group, 2020).  This book is an interpretation of the scholarship of historians and biographers by a practitioner with decades of experience.  Zoellick served in the Treasury Department, World Bank, and White House, as Ambassador and US Trade Representative, and as Counselor, Under Secretary, and Deputy Secretary in the Department of State.  Histories of US diplomacy are not that abundant, and Zoellick’s has much to offer.  Personalities and events come alive in well-written chapters that feature stories of presidents from Thomas Jefferson to Theodore Roosevelt to George H.W. Bush and diplomats from Ben Franklin to William Seward to Henry Kissinger.  This is a hefty volume (548 pages).  It is more his choice of interesting actors and events than a comprehensive history.  His account frames five diplomatic traditions: (1) US concentration on North America, (2) transnationalism, trade, and technology, (3) changing views of alliances, (4) understanding domestic public attitudes, and (5) the US as “an exceptional, ongoing experiment.”  Zoellick is a pragmatist and a realist.  In Walter Russell Mead’s categories, he is no Jeffersonian, Wilsonian, or Jacksonian, he is a Hamiltonian.  Zoellick’s diplomacy is about governments, geopolitics, trade, territorial expansion, alliances, international law, and arms control.  The Treasury Department comes in for its full share of attention; foreign assistance gets barely a passing glance.  Conspicuously missing is public diplomacy, other than brief mention in a few pages on Lincoln’s response to British outrage over the HMS Trent affair in the Civil War.  It takes considerable effort to completely overlook the role of foreign public opinion and US public diplomacy in the century since World War I.  Its absence is a major flaw in a worthwhile book. 

Recent Blogs and Other Items of Interest

Stuart Anderson, “New Immigration Rules Will Have Big Impact on International Students,”  September 28, 2020, Forbes.

Leonard J. Baldyga, “Hans N. ‘Tom’ Tuch,”  September 9, 2020, Public Diplomacy Association of America; “Remembering Hans ‘Tom’ Tuch,”  September 9, 2020, Public Diplomacy Council.

William J. Burns, “A New U.S. Foreign Policy for the Post-Pandemic Landscape,” September 2020, Carnegie Endowment; “‘America First’ Enters Its Most Combustible Moment,”  August 29, 2020, The Atlantic. 

Helene Cooper, “Trump Has Changed the Face America Presents to the World,”  September 12, 2020, The New York Times.

Renee M. Earle, “International Opinion of the U.S. Slides from Respect to Pity,”  August 2020, American Diplomacy.

Anthony Galloway, “‘They Can Be Cancelled’: Commonwealth to Review Overseas Agreements,”  Sydney Morning Herald, August 26, 2020; “Australia to Tighten Rules on States’ and Universities’ Foreign Deals,”  BBC News, August 26, 2020. 

Alan Heil, “Tom Tuch’s Trial of Fire at the VOA,”  September 12, 2020; “The Magic of Jazz: Willis Conover,”  August 5, 2020, Public Diplomacy Council.

Aaron Huang, “Chinese Disinformation Is Ascendant. Taiwan Shows How to Defeat It,”  August 10, 2020, The Washington Post.

Joe B. Johnson, “Learn By Doing Via Zoom – A State Department Workshop,”  August 21, 2020, Public Diplomacy Council.

“Join the British Council’s Public Panel Series ‘Cultural Relations and Global Britain,’”  August/September 2020, British Council.

Carol Morello, “Senators Propose Enlisting Governors and Mayors in International Diplomacy,”  August 4, 2020, The Washington Post.

Sherry Lee Mueller and Olivia Chavez, “Wanted: Young Professionals With A Passion for Public Diplomacy,”  September 14, 2020, CPD Blog, USC Center on Public Diplomacy.

June Carter Perry, “Broadening the Foreign Service: The Role of Diplomats in Residence,”  August 2020, American Diplomacy.

Anthony F. Pipa and Max Bouchet, “How To Make the Most of City Diplomacy in the COVID-19 Era,”  August 6, 2020, Brookings.

William Rugh and Zachary Shapiro, “Restoring U.S. Public Diplomacy,”  July 29, 2020.  CPD Blog, USC Center on Public Diplomacy.

“Save J1Visa,”  August 2020, Alliance for International Exchange. 

Cynthia Schneider, “Trump’s Politically-appointed Ambassadors Are Wrecking America’s Global Image,”  August 27, 2020, Business Insider. 

Margaret Seymour, “The Problem With Soft Power,”  September 14, 2020, Foreign Policy Research Institute. 

Joan Wadelton, “It Is the 21st Century; Organize State Department Administrative Functions to Reflect That,” September 14, 2020, Whirled View.

Vivian Walker, “Teaching PD & Information Instruments of Power in a Complex Media Environment,”  August 19, 2020, CPD Blog, USC Center on Public Diplomacy. 

“‘What’s Going On At Pompeo’s State Department?’ With Nahal Toosi and Scott Anderson,”  August 28, 2020, Lawfare Podcast. 

Edward Wong, “U.S. Labels Chinese Language Education Group a Diplomatic Mission,”  August 13, 2020, The New York Times.

Dian Zhang and Mike Stucka, “COVID-19, Visas, Trump: International Students Turning Away From US Colleges For Lots of Reasons,”  August 19, 2020, USA Today.

Selected Items (in chronological order): Trump / Voice of America / USAGM 

Robert Reilly, “The Globalist Borg Invents Another ‘Fascist’ To Hunt: Michael Pack, At Voice of America,”  July 23, 2020, The Stream.

Daniel Lippman, “Deleted Biden Video Sets Off a Crisis at Voice of America,”  July 30, 2020, Politico.

Paul Farhi, “With Their Visas In Limbo, Journalists At Voice of America Worry That They’ll Be Thrown Out Of America,”  August 2, 2020, The Washington Post.

Spencer Hsu, “Congressional Leaders Urge Trump Administration to Release Funds to Internet Freedom Organization,”  August 3, 2020, The Washington Post.

“US Internet Freedom Group Says Work Limited By Funding Dispute,”  August 3, 2020, VOA News.

“CEO Pack Releases OPM Report Detailing Long-Standing USAGM Security Failures,”  August 4, 2020, USAGM;  “Follow-Up Review of the U.S. Agency for Global Media Suitability Program,”  July 2020, US Office of Personnel Management.

Madeleine Albright and Marc Nathanson, “Trump Has Pulled Out of the Battle for Hearts and Minds,”  August 4, 2020, Los Angeles Times.

“Bipartisan Group of Lawmakers Press USAGM to Release $20M for Censorship-Evading Tech,”  August 4, 2020, VOA News. 

Marc Hemingway and Susan Crabtree, “U.S. Broadcasting Agency Didn’t Thoroughly Vet Foreign Workers,”  August 4, 2020, RealClearPolitics. 

“US Media Agency Report Years-long Problems With Vetting Employees,”  August 5, 2020, VOA News.

Helle C. Dale, “The Voice of America’s One-Sided Coverage of Black Lives Matter,”  August 7, 2020, The Heritage Foundation.

Ben Weingarten, “Security Failures at USG Media Agency Prove Need to Hire Americans First / Opinion,”  August 10, 1010, Newsweek.

Dan De Luce, “Trump Pick To Run Voice of America, Other U.S. Global Media Accused of Carrying Out ‘Purge,’”  August 13, 2020, NBC News; “Engle Statement on Purge of USAGM Officials,”  August 12, 2020, Committee on Foreign Affairs Press Release.

Daniel Lippman, “U.S. Global Media Agency Hires Shock Jock Who Called Obama ‘Kenyan,’”  August 13, 2020, Politico.

 “Pack Expands Purge At US Global News Agency,”  August 14, 2020, VOA News.

Spencer S. Hsu, “Lawmakers Warn New Purge At U.S. Agency For Global Media Undermines Anti-censorship Efforts,”  August 14, 2020, The Washington Post.

Aman Azhar, “Congress, Trump-appointed CEO Battle It Out Over Latest Purge of Federally-funded Network,”  August 14, 2020, The Real News Network.

David Welna, “Purge of Senior Officials At Foreign Broadcast Agency Stirs Fear and Outrage,”  August 15, 2020, NPR.

Sara Fischer, “Scoop: Open Technology Fund Sues Administration for $20M in Missing Funds,”  August 20, 2020; Sara Fischer and Alayana Treene, “Accusations of Hobbling Internet Freedom Fund Roil U.S. Media Agency,”  August 20, 2020, Axios.

Jessica Jerreat, “Members of Congress Call on USAGM to Explain J-1 Visa Denials,”  September 16, 2020; “VOA Journalists Fly Home After USAGM Fails to Renew J-1 Visas,”  August 25, 2020, VOA News.

David Folkenflik, “Voice of America Journalists: New CEO Endangers Reporters, Harms U.S. Aims,”  August 31, 2020, NPR.

Sara Fischer, “VOA Journalists Say New USAGM CEO is Endangering Reporters,”  August 31, 2020, Axios.

Matthew Ingram, “Voice of America Staff Rebel Over New CEO’s Comments,”  September 1, 2020, Columbia Journalism Review.

 Sarah Ellison and Paul Farhi, “New Voice of America Overseer Called Foreign Journalists a Security Risk. Now the Staff is Revolting,”  September 2, 2020, The Washington Post.

David Folkenflik, “At Voice of America, Trump Appointee Sought Political Influence Over Coverage,”  September 2, 2020, NPR.

Kim Andrew Elliott, “Much Ado About News,”  September 2, 2020, The Hill.

Tom Rogan, “Michael Pack Can Address Voice of America Espionage Concerns Without Mass Firings,” September 3, 2020, Washington Examiner.

Alan Heil, “U.S. International Broadcasting: A Crisis in Leadership,”  September 26, 2020; “America’s Imperiled Voices,”  September 8, 2020, Public Diplomacy Council.

Alex Woodward, “‘Bulldozing the firewall’: How Journalists at Voice of America Are Rebelling Against Trump’s War on the Media,”  September 11, 2020, The Independent.

Joel Simon, “Ten Questions For The Trump Ally Who Runs US Funded Media,”  September 17, 2020, Columbia Journalism Review.

Kyle Cheney, “Engel Subpoenas Head of Government’s Foreign Broadcast Media Agencies,”  September 18, 2020, Politico; J. Edward Moreno, “Engel Subpoenas US Global Media Chief Pack,”  September 18, 2020, The Hill.

David Folkenflik, “Voice of America CEO in the Hot Seat: Democratic Lawmakers Bear Down On Pack,” September 21, 2020; “Attorney Hired to Probe VOA’s Coverage Has Active Protective Order Against Him,”  September 8, 2020, NPR.

Katherine Gypson, “Lawmakers Criticize Trump Administration Changes at US-funded Media Networks,”  September 24, 2020, VOA News, “Engel Remarks at Hearing on the United States Agency for Global Media and U.S. International Broadcasting Efforts,”  September 24, 2020, US House Foreign Affairs Committee.

Karoun Demirjian, “Head of Government Media Agency Flouts Subpoena, Angering Democrats and Republicans,”  September 24, 2020, The Washington Post; Pranshu Verma, “Trump Appointee of U.S. Funded News Outlets Draws Bipartisan Fire,”  September 24, 2020, The New York Times. 

“CEO of Voice of America’s Parent Agency Defies Subpoena Despite Bipartisan Concerns,”  September 24, 2020, PBS Newshour.

“Oversight of the United States Agency for Global Media and U.S. International Broadcasting Efforts,”  September 24, 2020, Webcast of Hearing (3-1/2 hours), US House Foreign Affairs Committee.

“Whistleblower Reprisal Complaints,”  September 29, 2020, Department of State Office of Inspector General & U.S. Office of Special Council.

Daniel Lippman, “6 Whistleblowers Allege Misconduct By Government Media Boss,”  September 30, 2020, Politico; Rebecca Klar, “Six Senior Trump Admin Officials File Whistleblower Complaint Over Voice of America CEO,”  September 30, 2020, The Hill.

Gem From The Past 

Tara Ornstein, Public Diplomacy in Global Health: An Annotated Bibliography, USC Center on Public Diplomacy, CPD Perspectives on Public Diplomacy, Paper 7, 2015.  With COVID-19 dominating the world’s attention, public diplomacy scholars and practitioners look for relevant literature on public diplomacy and global health.  There is a sizeable literature on PD and other global transnational issues (cyber, terrorism, disinformation, migration).  But on PD and pandemics and other global health issues, there is remarkably little on offer. Ornstein, a global health professional and currently a Senior TB Multilateral Advisor at USAID, wrote this literature review five years ago as a CPD Research Fellow.  It was a different era.  And some of her sources deal only with PD concepts.  But her central focus relates to diplomatic practice, global health governance, multi-national case studies and issues relating to health diplomacy in the context of a variety of diseases.  Her bibliography is a useful starting point for public diplomacy researchers turning to this timely and understudied global issue.

Looking back, see also Ingrid d’Hooghe, “Reactive Public Diplomacy: Crises, The Sars Epidemic, Product Scandals, and the Wenchuan Earthquake,” Chapter 7 in China’s Public Diplomacy, (Brill, 2014) pp. 285-331.  For a current perspective, see Victoria Smith and Alicia Wanless, “Unmasking the Truth: Public Health Experts, the Coronavirus, and the Raucous Marketplace of Ideas,” Carnegie Endowment for International Peace, July 16, 2020.

An archive of Diplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

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Issue #102

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Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 

Bruce Gregory can be reached at BGregory@gwu.edu

Anne Applebaum, Twilight of Democracy: The Seductive Lure of Authoritarianism,  (Doubleday, 2020).  Applebaum, respected journalist, historian, and public intellectual, looks at challenges to liberal democracy, the appeal of nationalism, and ways political allies, civil servants, and media voices enable populist autocratic leaders.  She draws on insights of Julian Bender (La Trahison Des Clerks) to examine the role of today’s intellectuals in the rise of authoritarians.  She enlists Cicero, Hamilton, Jefferson, and the highly relevant Hannah Arendt, in illuminating the susceptibility of many citizens to “the new reality.”  Authoritarians succeed in large measure, she argues, because “pamphleteers, bloggers, spin doctors, producers of television programs, and creators of memes” are crucial to their public image.  Her book stands out in the growing library on democracy’s travails.  See also, Applebaum’s essay, “The Voice of America Will Sound Like Trump,”  The Atlantic, June 22, 2020.  News reports and opinion columns on VOA and its parent organization, the US Agency on Global Media (USAGM), have mushroomed this summer.  A selected list is included below.  Based on numerous interviews, most on background, she discusses the statements and actions of Michael Pack, the USAGM’s controversial new CEO, and speculates as to his motives and agenda.

Dan Balz, “America’s Global Standing Is At A Low Point. The Pandemic Made It Worse,”  July 26, 2020, The Washington Post.  The Post’s senior political reporter looks at how Trump’s shattering of a “70-year consensus among U.S. presidents of both political parties” has created perceptions abroad of the US “as withdrawn and inward looking, a reluctant and unreliable partner at a dangerous moment for the world.”  His lengthy assessment is filled with polling data and assessments from a broad range of perspectives.

Jorge G. Castañeda, America Through Foreign Eyes, (Oxford University Press, 2020).  Mexico’s former foreign minister sets his meditation on America in the context of a long line of visitors (de Tocqueville, Dickens, Bryce, Naipaul) with the intent of writing a sympathetic foreign critique for American readers.  His book provides deeply informed perspectives on American exceptionalism, American culture, the nation’s shortcomings, a dysfunctional democracy that renders its “uniqueness” no longer self-evident, “Apple and Wall Street,” American pragmatism and hypocrisy, race and religion, and a menu of problems: increased inequality, drugs, immigration, mass incarceration, the death penalty, guns, and other challenges.  Castañeda brings a half century of friendships and government relations with Americans to his “foreigner’s assessment of what is going wrong and how it might be fixed.”  He is optimistic that America’s soft power resources (technology, food, entertainment media, universities, and research labs) will remain strong.  But for a world growing weary of Trump and his enablers, America’s best hope is to confront its misplaced obsession with exceptionalism, its race and wealth inequality, and its “breach of contract with liberalism and tolerance.”

“Ethics in Diplomacy,”  Public Diplomacy Magazine, USC Center on Public Diplomacy, Issue 23, Summer 2020.  This edition of PD Magazine offers a variety of brief articles on conceptual, historical, topical, state-based, and practice-based inquiries into the place of ethics in public diplomacy.  They divide into four categories.  What should ethical diplomacy look like?  What are important ethical considerations?  What can be learned from the past?  And ethics during a pandemic.  Edited by USC students, PD Magazine blends the work of students, scholars, and practitioners.  It is entering its second decade as a publication that focuses broadly on issues and trends in diplomacy’s public dimension.  Congratulations to all.

Adam Garfinkle, “The Erosion of Deep Literacy,”  National Affairs, Number 43, Spring 2020.  Garfinkle, (founding editor of The American Interest), begins with Canadian scholar Harold Innis’s useful observation that “sudden extensions of communication are reflected in cultural disturbances.”  Thoughtful 20th century public diplomacy practitioners learned from Innis in the early days of television.  Garfinkle builds on his thinking to argue that today’s pervasive IT devices have comparable transformational impacts.  They include democratization of users and written language, diffusion of cultures, and the promise of different cognitive capacities.  Another impact, in the thinking of UCLA neuroscientist Maryanne Wolfe, may be the loss of “deep literacy.”  By this she means engagement with an extended piece of writing that enables a dialectical process with its text and meaning.  Such engagement can empower creativity, nurture capacity for abstract thought, strengthen the ability to pose and answer difficult questions, refine our capacity for empathy, and produce a revolution in the brain that has potential payoffs for understanding history and politics.  Garfinkle explores the meaning of Wolfe’s claim in the ideas of thinkers, past and present, and its relevance to today’s populism and political extremism.  Loss of deep literacy can be one explanatory factor, he argues, in approaching a range of theoretical and practical questions confronting leaders, strategists, diplomats, and communication theorists.

Robert M. Gates, “The Overmilitarization of American Foreign Policy: The United States Must Recover the Full Range of Its Power,”  Foreign Affairs, July/August 2020.  The former US Defense Secretary makes an evidence-based case that the United States has become too dependent on military tools as it seriously neglects diplomacy and other nonmilitary instruments of power.  To address a fundamental mismatch between ends and means in US foreign policy, he proposes an array of strategic and structural reforms.

(1) Place a stronger and bureaucratically transformed State Department at the core of the nonmilitary tool kit.

(2) Strengthen economic power (multilateral institutions, foreign aid) as a smart way to court partners, pressure rivals, and compete with China’s Belt and Road Initiative.  The US relies too heavily on economic tools (sanctions, tariffs) just to punish adversaries.

(3) Create “a new top-level organization—akin to the USIA on steroids and located within the State Department but empowered by the president—to enable consistent strategic communication using all available venues.  It would oversee all traditional and electronic messaging, including social media, and all public statements and other communication efforts by other parts of the U.S. government relating to foreign policy.”

(4) Take the offensive in cyber warfare “from time to time” to give authoritarian governments “a taste of their own medicine.”

(5) The structure created by the National Security Act of 1947 has “outlived its usefulness” for the whole of government approaches to foreign policy issues that are now routine.  The NSC is incapable of providing necessary “day-to-day management and operational and budgetary integration and coordination.”  What might do the job, however, is obscure apart from his chimera that a “restructured and strengthened State Department would serve as the hub for managing all the spokes of the government involved in directing nonmilitary resources to address national security problems.”

The article is drawn from Gates’ recent book, Exercise of Power: American Failures, Successes, and a New Path Forward in the Post–Cold War Period  (Knopf, 2020) in which he expands briefly on his view that “The U.S. strategic communications effort is a joke.” Why?  “Multiple entities are involved in this arena – the White House, State, Defense, Treasury, and the CIA, to name just a few.  For the most part, each goes its own way, with its own issues and emphasis.” (pp. 402-403).

Haroro J. Ingram, Persuade or Perish: Addressing Gaps in the U.S. Posture to Confront Propaganda and Disinformation Threats, Program on Extremism Policy Paper, George Washington University, February 2020.  Ingram (George Washington University’s Program on Extremism) has three objectives.  First, he discusses malicious influence activities of state and non-state actors that threaten “not only the stability and security of nations but democracy itself” – and the related problem of deficiencies in the US government’s ability to deal with these threats.  Second, he profiles a century of “inconsistent” US approaches to the role of “persuasive communication” in foreign policy and national security.  He follows with a deep dive into his central organizational focus, the State Department’s Global Engagement Center and its immediate predecessors.  Third, he makes four recommendations: the need to learn from America’s past influence efforts, the benefits of developing an overarching paradigm to understand a “spectrum of threats,” the importance of “overt attributed US government messaging,” and a strategic interagency structure similar in intent to the Reagan Administration’s National Security Decision Directive (NSDD 75).  Ingram’s historical overview is a useful predicate for thinking about current change agendas.  His paper is limited, however, by its predominant attention to threats, organizational solutions, messaging, and influence model practices.  Missing is discussion of opportunities, solutions grounded in transformative policies and actions, and relational model practices.  See also Haroro J. Ingram, “Pandemic Propaganda and the Global Democracy Crisis,”  May 18, 2020, War on the Rocks.

Haroro J. Ingram and Alexander Guittard, “Revamping America’s ‘Soft Power’:  The Case for Centralizing America’s Messages to the World,” July 20, 2020, Foreign Policy Research Institute.  The authors (affiliated with George Washington University’s Program on Extremism) contend that “a central agency for American public messaging is urgently needed” to “recalibrate American influence efforts.”  They build on former Defense Secretary Robert Gates’ recent call for a “top level organization . . . to enable consistent strategic communication” and Ingram’s longer paper, Persuade or Perish, listed above.  Their agenda emphasizes threats by malign external actors, the US government’s bureaucratic deficiencies, a new “independent agency of the State Department,” centrally managed “media buying and dissemination on non-U.S. government-owned or sponsored channels,” and development of “overarching doctrine and training in the tradecraft of persuasive communications.”  Their paper replicates recurring themes and approaches in countless past reports on US diplomacy’s public dimension.

H-Diplo/ISSF Roundtable 11-16 on Diplomacy: Communication and the Origins of the International Order,  H- Diplo, May 18, 2020.  Thomas Maddux (California State University Northridge) introduces this discussion of Robert F. Trager’s Diplomacy: Communication and the Origins of the International Order,  (Cambridge University Press, 2017) with a carefully constructed overview of its central focus and summaries of insightful comments by four reviewers: Todd H. Hall (University of Oxford), Marcus Holmes (The College of William & Mary), Brian Rathbun (University of Southern California), and Anne Sartori (MIT).  Trager (University of California, Los Angeles) responds in closing comments.  Trager’s book uses data from British Foreign Office communications between 1855 and 1914 to examine the role of communication in diplomacy with emphasis on “costless exchanges” (e.g., private discussions between two foreign ministers) and “costly signaling” (e.g., moving troops to a border).  The reviewers, who unanimously praise Trager’s work, offer suggestions for further consideration.

— Reasons why writing by diplomats may not convey their thinking exactly (Sartori).

— Constructivist and psychological questions on “the human element of diplomacy” relevant to Trager’s “assumption of rationality” (Hall).

— Questions about the role of intentions in diplomacy and the subjectivity of potential costs (Holmes).

— Issues relating to how “irrational emotions” affect diplomatic communication (Rathbun).

Their reviews do not ignore, but treat too lightly such issues as the relevance of 19th century diplomacy’s context, methods, and communications technologies to those of the 21st century.  And, if Trager’s study usefully points to the value of actors signaling intentions through “costless communication” in private, as the reviewers contend, what are the implications for “costless communication” in public?  (Courtesy of Donna Oglesby)

Glenn Kessler, Salvador Rizzo, and Meg Kelly, Donald Trump and His Assault on Truth: The President’s Falsehoods, Misleading Claims, and Flat-Out Lies, (Scribner, 2020).  Before he took over the Washington Post’s “Fact Checker” feature in 2011, Kessler was a well-regarded Post foreign policy reporter.  This adds considerably to the book’s value.  A collaborative effort by the Post’s Fact Checker team, this book can be mined for insights into the mechanics of fact checking and “Pinocchios,” read selectively as a compilation of self-contained chapters (e.g., Trump’s biggest whoppers, Trump on Trump, Trump on immigration, Trump on impeachment, Trump on the coronavirus), or read as an organized description and interpretation of Trump’s disregard for truth.  The book provides clear analytical distinctions between falsehoods, misstatements, and lies, as well as observations on their implications: exploitations of grievance, strategies of foreign leaders, the “illusory truth effect,” and other consequences.  Kessler’s chapter on Trump’s foreign policy treats his falsehoods, disturbing ignorance on international issues, and false narratives.  He concludes with thoughts on Trump’s methods, his impact on the media, choices of voters and Democratic leaders, and America’s future after the “most mendacious president in American history.”

Sarah Kreps, Social Media and International Relations, (Cambridge University Press, 2020).  In this brief, cogent, and well-written book, Kreps (Cornell University) assumes that social media can now be treated as an actor in international relations.  She then discusses questions that follow from this assumption.  What social media features attract foreign interference?  Are democracies more susceptible to information warfare than authoritarian states?  How can information operations and the Internet be used as instruments of war?  How do states assert digital sovereignty?  What new technologies, such as AI, threaten democratic vulnerabilities, and how can democracies respond?  Diplomacy scholars and practitioners will find particularly interesting her thinking on public opinion, traditional notions of the marketplace of ideas, social media as instruments of manipulation and weaponized information, how emerging AI tools lower barriers to entry in propaganda campaigns, and the contrasting values of AI and low technology tools in responding to them.  Kreps’ central argument is that social media are undermining longtime advantages of democracies in international relations such as public accountability and effectiveness in policy formulation, governance, and war.  Her book seeks to explain these phenomena and discuss responses to them.  (Courtesy of Donna Oglesby)

Christian Lesquene, “Ministries of Foreign Affairs: A Crucial Institution Revisited,” The Hague Journal of Diplomacy, Volume 15, Issue 1-2, March 2020.  In his introduction to this special HJD issue, Lesquene (SciencesPo) makes compelling arguments for why there are so few comparative studies of Ministries of Foreign Affairs (MFAs).  Scholars prefer to study exciting new institutions.  MFAs have lost their monopoly in whole of government diplomacy.  Their low transparency creates barriers to scholarly study. The role of MFAs is difficult to discern in many nondemocratic states.  Most practitioner accounts are self-referential and lack analytical distance.  He then explores reasons why it is precisely because MFAs have lost their monopoly that new research is needed.  Scholars must better understand diplomats in today’s MFAs and how they are recruited.  MFAs are at the center of new practices and communication methods in diplomacy.  And research on MFAs can usefully contribute to scholarship that theorizes diplomacy and IR through the mindsets of practitioners.  Lesquene’s clear and well-organized overview (accessible in its entirety online) provides a detailed agenda for future research, a bibliography, and cues to the claims and contributions of 11 articles in HJD’s special issue.

Laura Mills, “Empire, Emotion, Exchange: (Dis)orienting Encounters Of/With Post 9-11 US Cultural Diplomacy,”  Cultural Studies, published online June 22, 2020.  In this probing critique of US cultural diplomacy and its Youth Exchange and Study Program (YES), Mills (University of St. Andrews, UK) makes four claims.  First, post 9/11 cultural diplomacy is disorienting because cosmopolitanism and affective elements in YES recruitment materials demonstrate how empire, and its elements of power and control, are revealed in what is seemingly benign and unquestionable.  Second, the entanglement of emotion, empire, and exchange can “(dis)orient” participants through elements in YES orientation sessions and program handbooks.  Third, the seductive simplicity of an imperialist America frame problematically obscures government and performance complexities, tensions, and contradictions within the YES programs.  Fourth, challenging characteristics of empire and these disorientations opens the way to a creative re-imagining and reorientation of post 9/11 US cultural diplomacy.  Her article is grounded in the views of Michel Foucault and other scholars on how power relations are embedded in institutions and human interaction, Sara Ahmed and others on affect, and the literature of Franz Fanon and a host of writers on cosmopolitanism and colonialism.  Throughout, Mills cites numerous examples of language and practices in YES programs and program materials.  Cultural diplomacy practitioners will find her writing and theoretical logic demanding.  But it will reward as it summons a rethinking of their programs and methods.  Her article previews her forthcoming book, Post-9/11 US Cultural Diplomacy: The Impossibility of Cosmopolitanism (Routledge).

Amy Mitchell, Mark Jurkowitz, J. Baxter Oliphant, and Elisa Shearer, “Americans Who Mainly Get Their News on Social Media Are Less Engaged, Less Knowledgeable,”  Pew Research Center, July 30, 2020.  Pew’s researchers find that the one-in-five Americans “who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims.”  US adults who turn to social media for news tend to be under 30, have lower levels of education, express less concern about made-up news, and are less likely to be white.  See also Margaret Sullivan, “This Was The Week America Lost the War on Misinformation,”  July 30, 2020, The Washington Post.

“Pandemic Diplomacy: Living Up To Our Ideals,” Foreign Service Journal, July-August 2020.  Three articles in the Journal’s summer edition shine a useful spotlight on the pandemic, diplomacy’s public dimension, and whole of government diplomacy.

— Jimmy Kolker, “COVID-19 and Global Health Governance,”  34-37.  Ambassador (ret.) Kolker lived whole of government diplomacy when, after a 30-year Foreign Service career, he led UNICEF’s HIV/AIDs section (2007-2011) and served as assistant secretary for global affairs in the US Department of Health and Human Services (2014-2017).  He urges the US to engage fully with the global community on pandemic and other health issues – and offers six practical recommendations directed at WHO, the UN Secretary General, the National Security Council, and the Department of State.

— Donald M. Bishop, “Disinformation Challenges in a Pandemic,”  38-41.  Retired FSO Bishop (now the Bren Chair of Strategic Communications at Marine Corps University) draws on three decades of public diplomacy experience in his assessment of the pandemic crisis, Chinese and Russian disinformation, and “hidden disinformation.”  He argues that “PD needs to be recharged, and it must join whole-of-government policy deliberations at the highest level.”

— Jian (Jay) Wang, “Rethinking Public Diplomacy for a Post-Pandemic World,”  42-44.  The director of USC’s Center on Public Diplomacy discusses the pandemic’s impact in the context of pre-existing global trends and offers suggestions for rethinking PD: take a network view, integrate the digital and the physical, expand city diplomacy, and invest in PD reskilling and upskilling.

David Shimer, Rigged: America, Russia, and One Hundred Years of Covert Electoral Interference,  (Alfred A. Knopf, 2020).  Shimer’s (Oxford University) aims in this book are (1) to examine a century of covert electoral interference by Russia and the United States, and (2) to analyze Putin’s 2016 interference in the US election as the evolution of past practice.  He defines covert electoral interference as “a concealed foreign effort to influence a democratic vote of succession” that takes two forms – changing ballots and changing minds.  His book makes four arguments.  First, it discusses the contours of interference by Moscow and Washington from the end of World War I to the present.  Second, it explores similarities and differences.  Both countries interfered to support or defeat candidates to promote individual change.  But Russia interferes to weaken democracies; the US has interfered to strengthen democracies.  Third, Russia’s 2016 interference was a direct continuation of past patterns of practice.  Fourth, digital technologies have irrevocably empowered hostile actors.  Shimer’s well written and deeply research book is remarkable in several ways.  Its on the record interviews with senior Obama and Trump national security officials are illuminating.  As is his deep dive into President Obama’s response to Putin’s 2016 strategy and its consequences.  He supports his arguments with new empirical material in case studies of KGB interference in the US and Europe and America’s overt democracy promotion activities at the end and after the Cold War.  And in case studies of US covert interference in Italy and Cuba (1947-1948), Iran and Guatemala (1950s), Japan (1950s-1960s), Guyana (1963), Chile (1964), and Serbia (2000).  Americans who may think covert interference is just a Russian playbook will find well researched evidence to the contrary in Shimer’s excellent, fact-based book.

Recent Blogs and Other Items of Interest

Michael Allen and David E. Lowe, “The Congress for Cultural Freedom and the Power of Ideas,”  June 28, 2020, The American Interest.

Mike Anderson, “Five PD Favorites,”  July 27, 2020; “Five PD Favorites,”  July 21, 2020;  “Five PD Favorites,”  June 9, 2020, Public Diplomacy Council.

Matt Armstrong, “The William Benton Scholarship,”  July 21, 2020, MountainRunner.us

Donald Bishop, “We Do It Ourselves In Our Own Capital,”  June 18, 2020, Public Diplomacy Council.

Miriam Berger, “The Pandemic Has Damaged the Appeal of Studying in the United States for Some International Students,”  July 23, 2020, The Washington Post.

William J. Burns, “‘Never More Adrift’: William J. Burns on Repairing the Damage Trump Has Done,”  June 10, 2020, World Politics Review“Polarized Politics Has Infected American Diplomacy Foreigners aren’t laughing at us. They pity and discount us.”  June 8, 2020, The Atlantic.

“Diplomacy in Crisis: The Trump Administration’s Decimation of the State Department,”  July 28, 2020, Democratic Staff Report, US Senate Committee on Foreign Relations.

“Fulbright Grantee Letter of Appeal to the Fulbright Program: Request to Revised the US Fulbright 2019-2020 Policy and Response to Covid-19 Pandemic,”  May 5, 2020, Change.org.

Alina Dolea and Efe Sevin, “Integrating Scholarship Fields for PD: ICA/ISA Joint Panel,”  July 7, 2020, USC Center on Public Diplomacy.

Robbie Gramer, “Pompeo’s Attack on ‘1619 Project’ Draws Fire From His Own Diplomats,”  July 17, 2020, Foreign Policy; Nahal Toosi, “Pompeo Rolls Out A Selective Vision of Human Rights,”   July 16, 2020, Politico; Michael R. Pompeo, “American Diplomacy Must Again Ground Itself in the Nation’s Founding Principles,”  July 16, 2020, The Washington Post.   

Gavin Grindon, “This Exhibition Was Brought to You by Guns and Big Oil,”  May 26, 2020, The New York Times.

“How Objectivity in Journalism Became a Matter of Opinion,”  July 16, 2020, The Economist.

Mark Jacobs, “Exceptionalism Redux,”  n.d., Evergreen.

Lara Jakes and Edward Wong, “U.S. Diplomats Struggle to Defend Democracy Abroad Amid Crises at Home,”  June 8, 2020, The New York Times.

Hannah Knowles, “Top Democrats Launch Investigation Into the Late Night Firing of the State Department Inspector General,”  May 16, 2020, The Washington Post.

“A Letter on Justice and Open Debate,”  July 7, 2020, Harper’s Magazine; Jennifer Schuessler and Elizabeth A. Harris, “Artists and Writers Warn of an ‘Intolerant Climate.’ Reaction is Swift.”  July 7, 2020, The New York Times.

Michael Luo, “How Can the Press Best Serve a Democratic Society,”  July 11, 2020, The New Yorker.

Colum Lynch, “It’s Not Just Trump. The World Worries America is Broken,”  June 18, 2020, Foreign Policy.

Rachel Gandin Mark, “Film Diplomacy in the Time of COVID-19,”  May 27, 2020, CPD Blog, USC Center on Public Diplomacy.

Michael McCarry, “Looking at Foreign Students Through the Prism of National Interest,”  July 10, 2020; “Fulbright, China, and U.S. Presidents,”  July 20, 2020, Public Diplomacy Council.

Peter McPherson, “APLU Statement on New ICE Policies on International Students,” July 6, 2020, Association of Public & Land Grant Universities.

Matin Modarressi, “Stamps and Spies: The CIA’s Involvement In Postage Design,” July 21, 2020, War on The Rocks.

Joseph S. Nye, Jr., “Can We Recover Our Soft Power?”  June 9, 2020, The Hill.

Michael Peak, “Where Now for International Higher Education,”  May 2020, British Council.

Elizabeth Redden, “Trump Targets Fulbright in China, Hong Kong,”  July 16, 2020, Inside Higher Ed.

Dalibor Rohac, “Public Diplomacy and the Risk of Overmoralizing,”  June 23, 2020, TheBulwark.

Daniel B. Shapiro and Daniel Rakov, “Will Zoomplomacy Last?”  May 18, 2020, Foreign Policy.

Michael D. Shear and Maggie Haberman, “Trump Removes State Dept. Inspector General,”  May 16, 2020, The New York Times.

Tara Sonenshine, “American Prestige Hits Rock Bottom,”  June 26, 2020, The Hill; “Americans Should Fight Propaganda Like We Used To,”  June 1, 2020, DefenseOne.

Mark C. Storella, “An Argument for US Health Diplomacy,”  June 29, 2020, The Hill.

Nahal Toosi, “Adversaries Delight in America’s Convulsions, While U.S. Diplomats Despair,”  June 2, 2020, Politico; Conor Finnegan, “US Diplomats Struggle to Navigate Racial Protests, Trump’s Messages, Charges of Hypocrisy,”  June 2, 2020, ABC News.

Dick Virden, “To Restore Our National Reputation, We Must Return to Our Core Values,”  May 27, 2020, MinnPost.

Ed Vulliamy, “‘Rockers and Spies’ – How the CiA Used Culture to Shred the Iron Curtain,”  May 3, 2020, The Guardian.

Vivian S. Walker, “Talking to Strangers: Public Diplomacy At a Distance,”  May 11, 2020, CPD Blog, USC Center on Public Diplomacy.

Matthew Wallin, “The Soft Power of American Protest,”  June 29, 2020, American Security Project.

“What the US Coronavirus Response Says About American Exceptionalism,”  July 8, 2020, PBS Newhour.

Selected Items (in chronological order): Trump / Voice of America / USAGM

Kathleen Parker, “Knowing Steve Bannon Shouldn’t Stop a Qualified Official from leading the VOA,”  May 19, 2020, The Washington Post.

Matt Armstrong, “The Significance of Trump’s Hostility Toward VOA,” [7-minute video]

Alan Heil, “Leadership Changes at VOA and the BBC, the Two Largest Western International Multimedia Networks,”  June 9, 2020.

The Editorial Board, “New Boss May Test Voice of America’s Credibility,”  June 16, 2020, The New York Times.

Jon Allsop, “Trump, Michael Pack, and the Complicated Role of Voice of America,”  June 17, 2020, Columbia Journalism Review.

Kim Andrew Elliott, “Repoliticizing Voice of America,”  June 17, 2020, , “VOA: Voice of Ambiguity,”  July 7, 2020, The Hill.

Brian Schwartz, “Sen. Bob Menendez Calls for State Department Inspector General to Investigate Federal Media CEO Michael Pack,” June 23, 2020; “Federal Media Chief Michael Pack Installs Trump Loyalists to Leadership Posts, Memo Says,”  June 17, 2020, CNBC.

“RSF [Reporters Without Borders] Alarmed by Abrupt Dismissals of US News Agency Heads by Trump-appointed CEO,”  June 18, 2020, RSF.

Martha Bayles and Jeffrey Gedmin, “It’s Not Broke! And You’re Not Fixing It!”  June 18, 2020, The American Interest.

Jeffrey Gedmin, “The ‘Wednesday Night Massacre’ in U.S. International Media,”  June 19, 2020, TheBulwark.

Editorial Board, “Voice of America and Other U.S. Government Media Have Always Been Trustworthy. But Here Comes Trump,”  June 19, 2020, The Washington Post.

Alan Heil, “An Unprecedented Shakeup at U.S. International Broadcasting,” June 20, 2020; Robert Chatten, “An Open Letter to Amanda Bennett, former VOA Director,”  June 20, 2020, Public Diplomacy Council.

“National Press Club and NPC Journalism Institute Statement on U.S. Agency for Global Media,”  June 20, 2020.

Josh Lipsky and Daniel Fried, “US Government Broadcasters Have Long Advanced the Cause of Freedom. Now They’re Under Threat,” June 23, 2020, Atlantic Council.

David Folkenflik, “Citing a Breached ‘Firewall,’ Media Leaders Sue U.S. Official Over Firings,”  June 24, 2020, NPR.

Byron York, “The New Voice of America Breaks His Silence,”  June 25, 2020, Washington Examiner.

William Powell, “Lawsuit Highlights Potential Threats To Independence at U.S. International Broadcasters,” June 26, 2020, Reporters Committee for Freedom of the Press.

“Radio Free Trump: Decapitating America’s State-funded Media,” June 27, 2020, The Economist.

Senators’ Letter to Michael Pack,  July 1, 2020.

Susan Crabtree, “Michael Pack Stands His Ground Amid D.C. Firestorm,”  July 2, 2020, “As Critics Rage, Pack Aims to Pierce China’s Info Firewall,”  June 26, 2020, RealClear Politics.

James Jay Carafano, “Michael Pack Will Need to Tackle America’s Great-Power Problem,”  July 6, 2020, The National Interest.

 “U.S. Judge Rules in Favor of CEO of US Agency for Global Media,”  July 7, 2020, VOA News.

Paul Farhi, “Voice of America Faces Loss of International Journalists as New Overseer Lets Visas Expire,”  July 9, 2020, The Washington Post.

David Folkenflik, “U.S. Broadcasting Agency Will Not Extend Visas For Its Foreign Journalists,”  July 9, 2020, NPR.

“USAGM Reviewing Foreign Journalists Visas,”  July 10, 2020, VOA News.

Editorial Board, “Failing To Renew VOA Foreign Staffers’ Visas Would Devastate One of Its Core Functions,”  July 10, 2020, The Washington Post.

Michael Pack, “Fixing Uncle Sam’s Global Broadcasting Arm Is More Important Than Ever,”  July 8, 2020, New York Post.

Martha Bayles, “An Abuse of Power,”  July 13, 2020, The American Interest.

Alan Heil, “Leading U.S. Members of Congress and Media Organizations Support VOA Foreign Journalists Whose Visa Renewals May Be At Risk,”  July 13, 2020, Public Diplomacy Council.

 Ken Bredemeier, “US Court Blocks Government Media Chief from Replacing Technology Fund Board,” July 21, 2020, VOA News.

Spencer S. Hsu, “Appeals Court Blocks Trump Administration Takeover of Organization Fighting Digital Censorship and Surveillance,”  July 21, 2020, The Washington Post.

Susan Crabtree, “Trump Stands By New Broadcasting Chief With Veto Threat,”  July 22, 2020, RealClearPolitics.

“USAGM Announces Investigation Into ‘Long-term Security Failures,’” July 24, 2020, VOA News.

Jessica Jerreat, “Temporary Visa Reprieve for VOA Thai Journalist,”  July 24, 2020, VOA News.

“CEO Pack Launches Investigation Into Pro-Biden VOA Content, U.S. Election Interference,” July 30, 2020, USAGM Press Release.

Helle Dale, “‘Severe Security Failures’ In This Federal Agency Need To Be Investigated,” July 30, 2020, The Daily Signal.

Kim Andrew Elliott, “The Voice of America’s Visa Conundrum,”  July 30, 2020, The Hill.

Daniel Lippman, “Deleted Biden Video Sets Off A Crisis at Voice of America,”  July 30, 2020, Politico.

Spencer S. Hsu, “Trump Administration Is Crippling International Freedom Effort By Withholding Funds, Officials Say,”  July 31, 2020, The Washington Post.

Gem From The Past 

Edward W. Barrett, Truth is Our Weapon, (New York: Funk & Wagnalls Company, 1953).  As former Defense Secretary Robert Gates and others turn to the magical idea that a “restructured and strengthened State Department” could integrate, coordinate, and direct nonmilitary activities, including strategic communication, it is useful to dust off one of the better books that deals with the subject.  Barrett, a Newsweek journalist who had served in OWI, returned to government from 1950-52 as Assistant Secretary of State for Public Affairs.  He was tasked to serve simultaneously as director of President Truman’s newly created National Psychological Strategy Board.  Truman and the NSC gave Barrett and the State Department responsibility for “coordination of policies and plans for the national foreign information program and for overt psychological warfare with the Department of Defense, with other appropriate departments and agencies of the U.S. Government, and with related planning under the [CIA].”  After eight months of bitter interagency quarreling, Truman gave up on coordination by the State Department.  We occasionally did “some good,” Barrett recalled, but overall it was an impossible task.  For the next 70 years occasional attempts to adopt a State Department coordination model met a similar fate.  Presidents and reformers, who periodically considered interagency coordination, typically looked to White House and NSC models.

Among Barrett’s lessons learned: (1) Presidents should have as permanent members of their top staff “a special assistant with the functions of ‘persuader-in-chief.’”  (2) These presidential aides should “function as coordinator-in-chief of government-wide psychological planning.”  (3) All such coordinators should regularly attend Cabinet and NSC meetings and have the full confidence of the president.  (4) Avoid “too much Washington masterminding of complex tactical problems that could be solved by first-rate men in the field.” (5) Information specialists should participate in the top policy councils of the State Department.  (6) Major government reorganizations invariably lead to “near stagnation of effort while countless bureaucratic characters struggle for months with mundane problems of office space, organization charts, liaison arrangements, budgets, and controls.”

An archive of Diplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

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Issue #101

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Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome.

William J. Burns, “A Make-or-Break Test for American Diplomacy,” April 6, 2020; “The Damage at the State Department Is Worse Than You Can Imagine, But It’s Also More Reparable,”  March 12, 2020, The Atlantic.  Retired US diplomat and former Deputy Secretary of State Burns makes two key claims in these articles.  In April, he argued the post-pandemic world will “turbocharge trendlines” that were already complicating America’s role in the world and pose the greatest test for US statecraft since the end of the Cold War.  He examines potential traps in looking ahead and warns that America cannot expect to “reboot a normal that has long been corrupted.”  In March, Burns took aim at a “sluggish, passive-aggressive, risk averse” State Department, which faces deeply rooted challenges in addition to the demolition brought about by “the venality and vindictiveness” of Donald Trump.  The State Department in a post-Trump presidency will need to rebuild quickly and differently.  Burns’ strategy is centered on what State can do for itself apart from the White House and Congress (“reshaping antediluvian approaches to leadership, management, recruitment, and performance”), pushing accountability downward in Washington and outward to ambassadors, rediscovering “the honor and purpose of career professionals” exemplified in the Trump impeachment hearings, rebalancing national security policies and budgets, and reversing the post 9/11 militarization of foreign policy 

“James Carville on Why Foundation CEOs Need to Fund a ‘Wartime Communications’ Force,”  The Chronicle of Philanthropy, March 26, 2020.  Carville (political consultant, Louisiana State University) calls on risk-takers and “our most talented communications minds” in the foundation community – a “Dream Team made up of top leaders from Hollywood, technology, advertising, public relations, polling, and behavioral psychology” – to stand up a wartime strategy to convey messages about what to do and what not to do in the COVID-19 pandemic.  Carville’s model is the World War I era Committee on Public Information led by George Creel.  Although the Creel Committee was “guilty of excesses,” (on this he is informed by LSU journalism professor John Maxwell Hamilton), it was also highly successful in promoting war bonds, food conservation, and military enlistment.  It’s a time for action, Carville writes energetically, in his appeal to ten of America’s largest foundations across the political spectrum.  (Courtesy of Donna Oglesby)

Andrea J. Dew, Marc A. Genest, and S. C. M. Paine, eds., From Quills to Tweets: How America Communicates About War and Revolution,  (Georgetown University Press, 2020).  The editors (all associated with the US Naval War College) have compiled a welcome collection of case studies on how information, political narratives, media, and communication technologies have shaped the way Americans have communicated in wartime.  Essays by 17 contributors divide into five chronological sections arranged to reflect episodes of armed conflict, changes in technologies, and political context.  Many are by scholars ranging from Marc Genest’s chapter on newspapers and Committees of Correspondence during the American Revolution to Steven Casey’s (London School of Economics) chapter on the Korean War to Andrea Dew’s chapter on communication in Iraq and Afghanistan.  Two are by former public diplomacy practitioners.  Martin Manning’s chapter looks at the role of the press and the telegraph in the Civil War, and Judith Baroody examines communication strategies in the Persian Gulf War.  Without taking away from the wealth of useful analysis and historical evidence the authors provide from US history, the collection would have been strengthened by at least one chapter on relevant ways in which Europeans and Native Americans communicated in wartime during the century and a half that preceded the American Revolution.  

Kingsley Edney, Stanley Rosen, and Ying Zhu, eds., Soft Power With Chinese Characteristics: China’s Campaign for Hearts and Minds,  (Routledge, 2020).  In this timely volume, Edney (University of Leeds), Rosen (University of Southern California), and Zhu (City University of New York) compile essays by scholars who examine how China has attempted to use soft power strategies since Xi Jinping came to power in 2012.  Part 1 contains chapters on the soft power debate in China, the ironies of soft power projection in the age of Donald Trump and Xi Jinping, and China’s use of diasporic media, cultural diplomacy, Sino-Hollywood negotiation, branding, and Confucius Institutes.  Chapters in Part 2 include regional case studies of China’s soft power strategies in Europe, the Americas, Africa, Japan and South Korea, Taiwan and Hong Kong.  A closing chapter looks at how East Asians view a rising China.  The volume includes a foreword by Joseph Nye who contends that “China now represents the most important test case for the practice of soft power.”  He shares the authors’ view on the need for a reappraisal of the soft power framework adopted in China’s official doctrine more than a decade ago.  See also Martha Bayles, “Hard Truths About China’s ‘Soft Power,’” The American Interest, March 30, 2020. 

Mark Hannah, “Stop Declaring War on a Virus,”  War on the Rocks, April 17, 2020.  Hannah (Eurasia Group Foundation) examines the negative implications of using war rhetoric to frame the US government’s response to the pandemic coronavirus.  Borrowing from British philosopher John Austin’s thinking on speech acts as “performative utterance,” Hannah argues declaring war on a virus goes beyond descriptive or interpretive framing to bring about three new realities: “a self-injuring pivot from international cooperation toward belligerent nationalism; short-term economic interventions that are not necessarily likely to transform into lasting reforms; and an inflation of the concept of war which potentially undermines the rule of law.”  In so doing, it distorts the nature of the threat, makes political abuse of power more likely, enables the firing of government health officials insufficiently supportive of presidential wishes and priorities, and squanders international goodwill.  Hannah also makes use of Rosa Brook’s thinking on “Fighting Words” and arguments on “the many ways in which the distinction between wartime and peacetime is nontrivial” in her book, How Everything Became War and the Military Became Everything.

Daniel Immerwahr, How To Hide an Empire: A History of the Greater United States, (Picador, Farrar, Strauss and Giroux, 2019).  Immerwahr (Northwestern University) takes the reader on an absorbing and illuminating ride through the history of American expansion – from 13 colonies on the Atlantic seaboard to a colonial empire in the American west and beyond, to today’s “pointillist empire” of territories, tiny islands, and some 800 military bases worldwide.  It is a work of serious scholarship that also seeks to entertain.  Immerwahr tells three stories.  The subordination and displacement of Native Americans.  Colonization beyond the continent in the 19th and early 20th centuries.  And the replacement of colonization with globalization.  His intent is not to weigh forms of oppression or use empire as a pejorative.  Rather, he seeks to show how territorial expansion matters, positively and negatively, in understanding United States’ history as the history of an empire.  It is a narrative of hard power projection combined with a gold mine of anecdotes and personalities that give life to hidden influences of soft power through language, inventions, science, education, music, sports, popular culture, and the arts.    

Ivan Krastev and Stephen Holmes, The Light That Failed: Why the West is Losing the Fight for Democracy,  (Pegasus Books, 2020).  Krastev (Institute for Human Sciences, Vienna) and Holmes (New York University) – two scholars who embraced the “illusion’ that the end of the Cold War signaled “an Age of Liberalism and Democracy” – explore a question attributed to Barack Obama: “What if we were wrong?”  They look first at the appeal of the illusion.  Then they examine the cascade of illiberalism, populist xenophobia, insurgent movements on right and left, and “resentment at democracies canonical status” in Europe, Russia, and the United States.  Their aim is not a comprehensive account of the anti-liberal revolt.  It is to examine one under-appreciated aspect: widespread grievance over “the way (imposed) no-alternative Soviet Communism, after 1989, was replaced by (invited) no-alternative Western liberalism.”  Their thought-provoking book is an assessment of this grievance and a strong critique of the way democracy was promoted as “inescapable orthodoxy.”  It examines the perception held by many after the economic crisis of 2008 that western elites did not know what they were doing – and growing resentment against the “palpably sincere reform-by-imitation” approach (“copycat Westernization”) of post-Cold War democratization. 

Jan Melissen, “Diplomacy’s First Challenge: Communicating Assistance to Nationals Abroad,”  Policy Forum Article, Asia & the Pacific Policy Studies, February 2020.  Melissen (Leiden University) examines the growing importance of consular diplomacy in the eyes of citizens and parliamentarians and the need for foreign ministries to develop a better understanding of increasingly intertwined “consular” and “diplomatic” spheres. They must break, he argues, from a tradition that compartmentalizes consular work and views it as “second rate.”  His thinking is grounded in assumptions that there is “enormous scope for improvement” in government-society relations and that foreign ministries face greater challenges in communicating with their citizens abroad than in delivering services to them.  Middle power countries “with a decidedly global outlook,” he contends, understand and articulate this view especially well.  The article develops three claims.  First, governments too often mistakenly treat consular work as marketing to product-oriented end-users than providing services to citizens.  Second, foreign ministries struggling with digital technologies must adopt a coordinated multi-channel communications approach.  Third, they must show greater appreciation for how domestic and foreign dimensions of consular diplomacy are linked to so-called “big issues” in foreign and security policies.

Martha C. Nussbaum, The Cosmopolitan Tradition: A Noble But Flawed Ideal,  (Harvard University Press, 2019).  Diplomats occupy a central place in the cosmopolitan tradition.  That said, scholars wrestle with an abundance of self / other questions.  Is diplomacy necessarily group and governance-based or present anytime someone claims to represent or mediate any aspect of society?  What are the ethical duties of diplomats to the national interest and universal human rights?  Under what conditions is public diplomacy best served by monologue or dialogue?  In her meditation on the relative claims of nations and the world, Martha Nussbaum (University of Chicago) helps us understand normative and practical issues in diplomacy.  Chapters on Cicero, Hugo Grotius, and Adam Smith illuminate historical approaches to self / other tensions.  Subsequent chapters address questions about pluralism and globalism born of today’s deep interconnectedness (supply chains, disease, climate, migration, knowledge, disinformation).  Nussbaum’s closely argued “Capabilities Approach” forbids a “me-first tub-thumping nationalism.”  She defends an international politics that is truly cosmopolitan and grounded in moral duties to others and the worth and dignity of all.  But she also recognizes the practical and normative importance of the nation.  Normatively, she argues, the nation “is the largest unit that is an effective vehicle of human autonomy, and accountability to people’s voices.”  Practically, nations have great power as places where “both duties of justice and duties of material aid are made real.”  Her book prompts serious reflection on “how we ought to think about the relative claims of the nation and the world.”

Charles Peterson, “Serfs of Academe,” The New York Review of Books, March 12, 2020.  Peterson, a Harvard Ph.D. candidate in American Studies heading for a post-doc at Cornell, examines professional, economic, and public policy consequences of the explosion of adjuncts in America’s colleges and universities.  His review essay of 11 books summarizes data showing the extraordinary rise in contingent faculty, a corresponding decline in tenured faculty, the rise in numbers and salaries of university administrators, the policy plans of Bernie Sanders and Elizabeth Warren, and challenges in organizing instructors in higher education.  Books reviewed include: Joe Berry, Reclaiming the Ivory Tower: Organizing Adjuncts to Change Higher Education,  (2005); Herb Childress, The Adjunct Underclass: How America’s Colleges Betrayed  Their Faculty, Their Students, and Their Mission  (2019); Kim Tolley, ed., Professors in the Gig Economy: Unionizing Adjunct Faculty in America  (2018); and Suzanne Mettler, Degrees of Inequality: How the Politics of Higher Education Sabotaged the American Dream  (2014).

Sarah Repucci, “A Leaderless Struggle for Democracy: Freedom in the World 2020,” Freedom House. Last year was the 14th consecutive year of decline in political rights and civil liberties, Freedom House analyst Repucci states in the organization’s latest annual report on trends in global freedom.  Leading indicators are India’s turn to Hindu nationalism, China’s violations of basic freedoms of Uighurs and Muslim minorities in Xinjiang, and an “unsteady beacon of freedom in the United States.”  Her detailed report discusses countries where leaders are using extreme policies in assaults on minorities and pluralism.  Notable instances include Israel, Spain, Austria, and Hungary.  The Trump administration’s inconsistent commitment to democracy and human rights is reflected in its critique of adversaries (Venezuela, Iran) and the pass given to leaders in other countries (Russia, North Korea, Saudi Arabia).  Her report includes recommendations for supporting emerging democracies.  See also Jen Patja Howell, “The Lawfare Podcast: Freedom House on ‘Freedom in the World.’”, March 24, 2020.

Thomas Rid, Active Measures: The Secret History of Disinformation and Political Warfare,  (Farrar, Straus and Giroux, 2020).  Thomas Rid (Johns Hopkins University) defines active measures as the methodical output of intelligence services that contains an element of disinformation and is intended to weaken an adversary.  His book discusses case studies of active measures divided into four historical waves: (1) the Soviet Union’s “Operation Trust” led by the Cheka’s Felix Dzerzhinsky in the 1920s and 30s; (2) Soviet and East German disinformation and the CIA’s “political warfare” in the early Cold War; (3) expansion and refinement of Soviet active measures in the late 1970s and 80s; and (4) digital age disinformation beginning in the 2010s.  Rid makes three main arguments.  First, at scale disinformation campaigns are attacks against political systems that rely on custodians of factual authority.  Second, moral and operational equivalence between East and West in using covert active measures occurred only in the decade after World War II.  Third, digital technologies have fundamentally changed disinformation.  Rid devotes most of his attention to Russian disinformation campaigns, especially its digital operations.  He gives far less attention to the CIA’s “cultural freedom” and “political warfare” activities.  USIA’s Senior Policy Officer on Soviet Active Measures Herb Romerstein makes a cameo appearance.  Rid warns that weakened democracies are less resistant to active measures and more likely to deploy them.  “It is impossible,” he argues, “to excel at disinformation and democracy at the same time.”  See also David Ignatius, “The Russians Manipulated Our Elections. We Helped,” April 24, 2020, The Washington Post.  And Rid’s Lawfare podcasts, Part 1 and Part 2

Elizabeth Shackelford, The Dissent Channel: American Diplomacy in a Dishonest Age, (Public Affairs, 2020).  Shackleford, a former career Foreign Service Officer, gives her account of the US failure to speak out against widespread violence and government atrocities in South Sudan.  Her book combines a critique of President Trump’s foreign policy, her story of US Embassy Juba’s efforts to evacuate US citizens and conduct operations in a country in crisis, and an assessment of the State Department’s internal dissent channel.  She used the dissent channel to protest Washington’s “failure to take a stand for the values of human rights and justice, when doing so could make a difference.”  Her bleak conclusion, as quoted in Robbie Gramer’s FP review, is the dissent channel “means something, perhaps.  It’s a message of sorts. One could generously describe it as a type of departmental suggestion box, though it would be more accurate to picture it as a shredder.”

Gregory M. Tomlin, “The Joint Force Needs a Global Engagement Cycle,”  Joint Forces Quarterly, 97, 2nd Quarter, 2020.  Tomlin (Commander, 1st Battalion, 37th Field Artillery, Joint Base Lewis-McChord, formerly with Joint Staff J2, and author of Murrow’s Cold War) makes two central arguments.  First, he proposes adding the concept of non-lethal engagement, using information-related capabilities, to the Defense Department’s current definition of “engagement” in joint doctrine, which focuses on combat operations.  His expanded definition “would clarify how military information operations could influence individuals and audiences not associated with an adversary.”  Second, he calls for a new six-phase Global Engagement Cycle (GEC) that would connect a commander’s nonlethal engagement guidance and intent with the use of information-related capabilities and functions to achieve short and long-term objectives in the information domain.  Tomlin supports his conceptual ideas with a range of examples and recommendations relevant to the activities of combatant and functional commands, countering cyber-attacks and weaponized uses of social media by adversaries, and implications for planning and operations.

Geoffrey Wiseman, “Diplomacy,” in Dirk Berg-Schlosser, Bertrand Badie, and Leonardo A. Morlino, eds., The Sage Handbook of Political Science, Vol. 3, Chapter 71, 1193-1213, (Sage, 2020).  In this deeply informed chapter, Wiseman (Australian National University) makes five inter-related claims.  First, diplomacy’s ideas and practices have a multi-millennial history.  Second, this history is “characterized by perpetual and productive tension between continuity and change,” and an under-estimated capacity for adaptation.  Third, traditional state-based diplomacy is growing in importance.  Fourth, diplomacy, now more “complex” in theory and practice, exhibits bilateral, multilateral, polylateral, and omnilateral dimensions.  Fifth, “Diplomatic Studies” is now a “rich and expanding” sub-field in international relations and the broader global discipline of political science.  Wiseman’s essay is valuable for its clarity, global perspective, insights on theory and practice, and the quality and scope of its literature review.  Scholars and practitioners will find plenty to ponder.  For teachers and students, it is a concise and comprehensive overview of key historical and current issues in the study and practice of diplomacy.

Recent Blogs and Other Items of Interest

Nick Ashton-Hart, “Online Meetings Are Transforming International Relations,”  April 13, 2020, Council on Foreign Relations.

Ilan Berman, “Trump Puts U.S. Public Diplomacy on Notice,”  April 17, 2020, The National Interest.

Corneliu Bjola and Ilan Manor, “Digital Diplomacy in the Time of the Coronavirus Pandemic,”  March 31, 2020, CPD Blog, USC Center on Public Diplomacy.

Geoff Brumfiel, “As the War on Terror Winds Down, the Pentagon Cuts Social Science,”  March 17, 2020, NPR.

“Nicholas Burns: Why Does Good Diplomacy Matter?”  March 23, 2020, Podcast Transcript, Harvard Magazine.

Zselyke Csaky, “Dropping the Democratic Façade,” Nations in Transit 2020, Freedom House.  

“China v. America: Expelling Journalists Is No Way To Fight A Pandemic,”  March 21, 2020, The Economist.

Chris Coons, “America’s Diplomats Deserve Our Respect,”  March 16, 2020, The Hill.

Melissa Cooper, “‘Till Death Do Us Part’ – Relationships for Women in the Foreign Service,”  March 10, 2020, Association for Diplomatic Studies and Training.

Timothy Egan, “The World Is Taking Pity On Us, Will American Prestige Ever Recover?”  May 8, 2020, The New York Times 

Erin Gallagher, “William F. Buckley and Argentina’s Dirty War: Burson-Marsteller’s Plan for Improving the Public Image of the Argentine Junta,”  May 4, 2020, Columbia Journalism Review.

Robert Gosende, “Yale Wolf Richmond: A Tribute,”  March 29, 2020; Yale Richmond, March 29, 2020, The Washington Post.   

Robbie Gramer, “Pompeo Emerges as Point Man In War of Words With China,”  May 1, 2020; “Pompeo Criticized for Failure to Communicate on Coronavirus,”  March 17, 2020, Foreign Policy.

Paul Haenle and Lucas Tcheyan, “U.S.-China Cooperation on Coronavirus Hampered By Propaganda War,”March 24, 2020, Carnegie Endowment for International Peace.

Lucie Levine, “Was Modern Art Really a CIA Psy-op?”  April 1, 2020, JSTOR Daily.

Joseph S. Nye, Jr., “Covid–19’s Painful Lesson About Strategy and Power,”  March 26, 2020, War on the Rocks. 

Emily Rauhala, “Expelling U.S. Journalists During Coronavirus Crisis, China Doubles Down on Media War,”  March 18, 2020, The Washington Post.

Melissa Reynolds, “Communication Failures In a Pandemic Can Be Catastrophic,”  March 18, 2020, The Washington Post.

Josh Rogin, “State Department Cables Warned of Safety Issues at Wuhan Lab Studying Bat Coronaviruses,” April 14, 2020; “The U.S.-China Propaganda War Is On Hold, But Not For Long,”  April 2, 2020, The Washington Post. 

Jennifer Schuessler, “Will a Pandemic Shatter the Perception of American Exceptionalism,”  April 25, 2020, The New York Times.

Efe Sevin, Kadir Jun Ayhan, Diana Ingenhoff, “Measuring Country Images: Four Lessons from South Korea,”  March 23, 2020, CPD Blog, USC Center on Public Diplomacy.

Juan Siliezar, “Reporting on the World Between Two World Wars,”  April 13, 2020, The Harvard Gazette.

Nancy Snow, “Japan’s Government Has Failed Coronoavirus Communications Test,”  February 21, 2020, Nikkei Asian Review.

J.Brooks Spector, “Covid-19: Diplomats in Limbo as US State Department Dithers,”March 22, 2020, Daily Maverick.

Jian (Jay) Wang, “Public Diplomacy in the Age of Pandemics,”  March 18, 2020, CPD Blog, USC Center on Public Diplomacy.

Jian (Jay) Wang and Sohaela Amiri, “5 Takeaways on U.S. City Diplomacy During the COVID-19 Crisis,”  April 14, 2020, CPD Blog, USC Center on Public Diplomacy.

Trump / Voice of America / USAGM

Gem From The Past 

Alan L. Heil, Jr., Voice of America: A History,  (Columbia University Press, 2003). Tensions between political leaders and US international broadcasters were present at the creation.  In 1943, a year after the Voice of America went on the air, The New York Times’ Arthur Krock wrote a column arguing that a VOA broadcast had undermined allied negotiations with Italy’s King Victor Emanuel and threatened the lives of American soldiers.  Following a public rebuke of the broadcast by an outraged President Franklin Roosevelt and a showdown at the White House, senior VOA broadcasters in New York, James Warburg, Joseph Barnes, and Edd Johnson, lost their jobs in a major shakeup of the Office of War Information’s Overseas Branch that also included replacement of its director, playwright Robert Sherwood.  Accounts of these and many subsequent episodes at the crossroads of journalism and foreign policy can be found in Alan Heil’s now classic history.  Heil, who had a significant role in achieving VOA’s Charter legislation, wrote a narrative filled with personalities and informed interpretations of salient issues in US international broadcasting.  At a time when broadcasters are facing Trump administration attacks, one more chapter in a long saga, it remains an excellent and timely read.

An archive of Diplomacy’s  Public Dimension: Books, Articles, Websites  (2002-present) is maintained at George Washington University’s Institute for Public Diplomacy and Global Communication.  Current issues are also posted by the University of Southern California’s Center on Public Diplomacy,  the Public Diplomacy Council,  and MountainRunner.us.

 

 

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100th Issue of Bruce Gregory’s Resources on Diplomacy’s Public Dimensions

By Yvonne Oh, IPDGC Program Coordinator

Bruce Gregory headshot with white backgroundIPDGC is proud to announce the 100th Issue of Bruce Gregory‘s collection of resources on public diplomacy (PD) and related subjects. First published in June 2002, Gregory’s list is an annotated bibliography of readings and other materials intended for teachers, students, and PD practitioners.

Gregory taught classes on public diplomacy, media and global affairs as an adjunct professor in the Global Communication MA program, at the Elliott School of International Affairs and School of Media and Public Affairs at the George Washington University (2002-2017). He is also the former director of IPDGC (2005-2008) and a former member of the Walter Roberts Endowment committee (2006-2018).

Read the list here.