Engaging America – Ambassadorial Perspectives on Public Diplomacy

The fifth of IPDGC’s monthly series hosting international ambassadors to learn about their country’s approach to public diplomacy.

Date and Time 

Monday, March 3rd 2025 

5:00 – 6:00 PM ET

Address

School of Media and Public Affairs

5th Floor Studio

805 21st St NW, Washington DC 20052

Snacks and refreshments will be provided 

* Doors will close at 5pm

The series will explore two related themes: 

  1. Savvy diplomats understand that to succeed in advancing foreign policy goals in Washington it is not enough to communicate in strictly government-to-government channels; they must act as public diplomats, engaging a range of audiences to influence perceptions. The interplay between public diplomacy actions and policy goals is frequently addressed from a U.S. government perspective, or in treating foreign governments’ actions in a third country setting, but this series explores Embassies’ engagement with the U.S. public.
  2. What does it take to be an Ambassador assigned by your government to Washington, DC? What sort of personality, background, and skills are required? Once assigned, how does an Ambassador prepare for their assignment, and once here, how do they continue a process of learning about their country of assignment? Most importantly, how does an Ambassador assigned to Washington connect with America outside the beltway? If every savvy diplomat is a public diplomat, then how do Ambassadors remain connected with the broader American public? 

About Our Speaker

Pjer Šimunović is Croatia’s Ambassador to the United States since September 2017. Before assuming his Ambassadorship, together with a career in international affairs journalism and academic research he served in various high-level positions in the Croatian Government, in the fields of national security, defense and diplomacy.


He was Director of the Office of the National Security Council, Ambassador to Israel, Defense State Secretary in charge of defense policy, National Coordinator for NATO and Assistant Foreign Minister, heading Division for International Organizations and Security, Political Counselor at the Embassy in Paris, and Deputy Director of Analytical Department in the Foreign Ministry. During his career in journalism, he worked with the BBC World Service in London, with the magazine Europ in Paris, and with the Croatian daily ‘Večernji list’ in Zagreb, covering the collapse of Communism, crisis and war in the former Yugoslavia, and European and Transatlantic affairs.

A regular speaker on the security issues at many international conferences and seminars, he is the author of a range of studies and articles published in the leading international journals, dealing with the arms trade and defense industry, post-Communist national security, NATO enlargement, defense transformation, international peace-keeping and stabilization operations, counter-terrorism (including: ‘Making of an Ally – NATO membership conditionality implemented on Croatia’, The Journal of Transatlantic Studies, Spring 2015; ‘A framework for success – contextual factors in the UNTAES operation in Eastern Slavonia’, International Peacekeeping, Spring 1999; ‘The Russian military in Chechnya – a case study of morale in war’, The Journal of Slavic Military Studies, March 1998).

Ambassador Šimunović holds an M.A. degree from the Department of War Studies, King’s College London, and a B.A, degree in the Comparative Literature and Italian Language and Literature from the University of Zagreb. He is born in Split, Croatia, in 1962. Ambassador Šimunović is decorated with the title of Chevalier de la Légion d’honneur de la République française.

Read more about the event and RSVP here.

The Digital Double Bind: Change and Stasis in the Middle East

By Yvonne Oh, IPDGC Program Coordinator

In his latest book, IPDGC Visiting Scholar Joe F. Khalil explores the interplay of digital technology and socio-political shifts, providing valuable perspectives on the evolving landscape of the Middle East. His presentation of “The Digital Bind: Change and Stasis in the Middle East,” co-authored with Mohamed Zayan.

Khalil explores how the Middle East’s digital turn intersects with complex political, economic, and socio-cultural dynamics. Drawing on local research and rich case studies, they show how the same forces that brought promises of change through digital transformation have also engendered tensions and contradictions. With this book, Khalil and his co-author contend that the ensuing disjunctures have ensnared the region in a double bind, which represents the salient feature of an unfolding digital turn. The same conditions that drive the state, market, and public immersion in the digital also inhibit the region’s drive to change.

Publishing house Oxford Press describes The Digital Double Bind as a book that reconsiders the question of technology and change, moving beyond binary formulations and familiar trajectories of the network society. It offers a path-breaking analysis of change and stasis in the Middle East and provides a roadmap for a critical engagement with digitality in the Global South.

Listen to the podcast on PDx.

Congratulations to Matt Snow, recipient of 2024 Walter Roberts Public Diplomacy Studies award.

By Yvonne Oh, IPDGC Program Coordinator

Since 2011, the Walter Roberts Endowment and the Institute for Public Diplomacy and Global Communication (IPDGC) has spent time learning how our GW graduate students plan their future global careers, and with this year’s award we recognize one exceptional student who has shown exemplary performance in public diplomacy studies.

Matthew Snow, a graduate student at GWU’s Elliott School and the MA in Global Communication program, has been selected as the recipient of the Walter Roberts Award for Public Diplomacy Studies. This award recognizes Matthew’s exceptional academic performance and current work related to public diplomacy, as well as his aspirations to continue contributing to the field.

Matt’s time in the graduate program saw him refine his skills, competencies, and knowledge to launch him into a career as a U.S. diplomat. His studies were a vehicle of personal and professional growth.

I was drawn to public diplomacy by the parallels from my time in the music industry. Being on tour in a band means constantly creating new connections, forging new relationships, and hopefully making new fans. It is also a lot of hard work to find ways of connecting with people you’ve never met in places you’ve never been.

Matthew Snow, MA Global Communication ’24

His professors have been impressed with his eagerness for positive engagement. GW adjunct professor Dr. Patricia Kabra, a Senior Officer in the Foreign Service, noted that Matt always demonstrated openness and support for fellow students, shared his knowledge, and encouraged classmates to think creatively about public diplomacy.

This award is a testament to Matt’s dedication, passion, and ability to engage with others. His future in public diplomacy is bright, and we look forward to seeing the positive impact he will undoubtedly make in the field.

Congratulations Matt, on this well-deserved honor!

Recognizing excellence in Public Diplomacy studies

Applications open to GW graduate students in international affairs

Walter R. Roberts

The Walter Roberts Endowment (WRE) is happy to announce that the application period is open for the student award for Public Diplomacy Studies. Final-year (spring/ summer 2024 graduation) GW Elliott School graduate student who has shown academic excellence in public diplomacy studies are encouraged to apply.

Since 2011, the Endowment has annually a GW student with this award which is announced at the receives Elliott School’s Commencement ceremony and also come with a cash prize.

Note: Applicants must be enrolled as full-time final year (spring/ summer 2024 graduation) students in graduate programs at the Elliott School of International Affairs.

The deadline for submission for the Student Award is Wednesday, April 6 by 11:59 pm EST

  1. Your resume
  2. A 500-word essay on their goals for pursuing further studies or careers based on their courses in public diplomacy or global communications.
  3. *A one-page letter of support from a professor – to be emailed separately to ipdgc@gwu.edu

Please send questions, to IPDGC@gwu.edu

Former Visiting Scholar’s Paper on the Limits of International Civil Society Consultations

We received an update from 2023 IPDGC Visiting Scholar Christiane Cromm:

I am delighted to share with you that my article, which I have been
working on during my research stay at GWU, has finally been published with Global Society.

I would also like to take this opportunity to thank you all again for
organising and discussing an earlier version of the manuscript. I
believe the article has benefited greatly from your feedback and
immensely valuable comments and I am very grateful for your time.

Her article argues that the opening up of international organisations (IOs) to the participation of civil society organisations (CSOs) has not only failed to dismantle structures of rule. Rather, it should be understood as a perpetuation of rule, re-enacted in and through the everyday practices of IO-CSO interactions in dialogue forums.

See Christiane, Cromm (2024): Speaking the Right Language: Transnational Rule and  Symbolic Power in Dialogue Forums, Global Society, DOI:
10.1080/13600826.2024.2305415 (open access)

Christiane is a Ph.D canddiate at Humboldt Universität zu Berlin. 

World Expos: Grand scale public diplomacy effort

By Alexis Posel, IPDGC Communications Assistant

At last year’s December First Monday Forum, a panel of Senior Foreign Service Officers discussed the importance of expos in the 21st century. The First Monday Forums are a recurring partnership between IPDGC and the Public Diplomacy Council of America.

The panel comprised of Matthew Asada, U.S. Public Diplomat in Residence 2022–24, Nini Forino, the Director of Alumni Affairs in the Bureau of Educational and Cultural Affairs, and Beatrice Camp, Senior Advisor at the Department of State on the Asia-Pacific Economic Cooperation (APEC) shared their experiences and knowledge of these mega-events.

Chairing the panel was Mark Ritchie, former Minnesota Secretary of State and co-founder of Expo USA.

The panelists underscored the significance of expos when it comes to cultural exchange and public diplomacy. Asada had been the Deputy Commissioner of General of the USA Pavilion at Expo 2020 Dubai. “It is important to have an eye for metrics,” he said, outlining the partnership and planning strategies he kept in mind during Expo 2020 Dubai.

Asada broke down expos through four lenses: the governing body, the organizer, the participant, and the spectator. According to him, each of these elements contributed to the advantages and challenges of participating and hosting mega-events that have a large reach.

All the panelists supported the argument that expos do have a place in the 21st century, despite the alternative views in the broader public diplomacy community about their efficiency given the high costs of organizing, building, staffing, and running world expos. To the panelists, expos are platforms that connect people and businesses, and build networks that can have a positive impact.

The main takeaway for the FMF audience was that the opportunities for introducing foreign perspectives and ideas to a country’s national economy and inspiring innovation are – as the saying goes – priceless!

https://youtu.be/VTOvWUwxOJ4?si=ya4BZqYjzzglMstp